Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Enhance Keyword Discovery with Bulk Analysis
      Moz Pro

      Enhance Keyword Discovery with Bulk Analysis

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. Algorithm Updates
    4. Using Brand value for SEO: Can we use keyword with brand name?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Using Brand value for SEO: Can we use keyword with brand name?

    Algorithm Updates
    3
    4
    2267
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • vtmoz
      vtmoz last edited by

      Hi Moz community,

      I am curious to know this. Let's say there is a brand value for a company. It has it's own popularity that it's been mentioned across the internet and social media directly with brand name without their service or industry keyword. Now if the company started promoting themselves like keyword along with their brand name, will it help them to rank for that keyword. For example, Moz is already famous, now they want to rank for "SEO" and related keywords, so they started calling themselves on internet "Moz SEO"; will this fetch them in ranking for keyword SEO? My ultimate question is, using primary keyword along with brand name will work out in ranking for that primary keyword or not?

      Thanks

      1 Reply Last reply Reply Quote 0
      • Nigel_Carr
        Nigel_Carr @RobCairns last edited by

        I agree with Robert. So of course with the Clarks examples pages may be:

        Clarks Boots

        Clarks Sandals

        Clarks Slippers

        And each of those pages would be different. Filled with contextually rich content surrounding those terms.

        "It won't put you on the 1st page" - I don't agree with this. I have many clients who have been hoiked up to page one by adding contextually relevant content to a key phrase (Brand + Category) constructed the page. If you _are _the brand and you construct pages like this (With 300+ words contextual content) you will be No. 1 or 2 in Google, never mind just on the front page.

        Just search 'Carousel Projects SEO' 🙂

        Regards Nigel

        1 Reply Last reply Reply Quote 0
        • RobCairns
          RobCairns last edited by

          Hey vtmoz,

          Short answer: It will probably help your rankings for that keyword/phrase.

          Longer answer: It won't put you on the 1st page, but it will go some distance in helping your rankings along with other established factors.

          Potential issue: If your brand features other products or services for which they wish to rank that are irrelevant to the keyword you wish to rank for, be careful that you do not gain rankings for your selected keyword at the expense of others on your site.

          For example, say you want to rank for "keyword 1" so you target "Brand" "Keyword 1". If you also have "Keyword 2" and "Keyword 3" that are not relevant to "Keyword 1" you have just shot yourself in the foot for those keywords in order to gain ground with "Keyword 1".

          This may not be a problem for you, but something to be aware of.

          Personally, I'd be more inclined to make internal pages for keywords I am attempting to rank for, and introduce the brand and specific keyword to those pages to help Google with context. The last thing you want to do is switch up Google's understanding of your site by "traffic hunting" (i.e. putting keywords into your site content to increase traffic rather than to serve your visitors). In this way you might even lose traffic by making the change you have highlighted.

          Let me know if you'd like clarification on the above - always happy to help!

          Cheers,

          Rob

          Nigel_Carr 1 Reply Last reply Reply Quote 1
          • Nigel_Carr
            Nigel_Carr last edited by

            Hi vtmoz

            It's funny you should say "so they started calling themselves on the internet 'Moz SEO' " because Moz used to be called SEOMOZ and they changed to just MOZ so that they could concentrate on building the brand. There is evidence to suggest that if an article is written about a subject and your brand is linked from that article that Google will recognise the contextuality of the article and associate your brand name with that subject.

            For example, one would expect that Nike and 'sports', 'sports clothing' etc would occupy the same space. In the same way - if your brand sold Tennis Rackets, for example, Google would begin to associate your brand name with that range of products.

            In the same way, when we SEOs are optimising a page we will use Keyword Explorer. The tool would give us contextually relevant keywords to use alongside a brand name in order to strengthen the SEO of a page.

            So if I were writing an article on Nike and I hadn't used the words 'sports', 'sports clothing', 'sports footwear' or even 'Phil Knight', then MOZ will suggest these as relevant keywords to use to strengthen the page's SEO.

            I wouldn't include them in the brand name but I would use them on a page. In this way, they become kind of 'baby anchor text' in that they surround the brand.

            In order to strengthen that further, you might write an article that is submitted to a blog with a specific anchor text backlink which is not your brand name but the most relevant keyword. So if Nike wanted (and it does of course) to be found for the term 'Sports Footwear' then it would link back to its own page with that anchor text.

            Very often when I am constructing Meta titles and heading for a brand page then I would use the subject after the brand as that is often the way someone may search for it in Google.

            Example: I would title a page 'Clarks Boots' as the opening two words of the title and as the H1 on the page if I wanted that page to rank for the brand and the category. I would then fill the page with boot products along with a good 300 word + description of the types of Clarks boots, the gender, heels, ankle, mid, high and any other contextually relevant keywords.

            I hope that goes someway to answering your question,

            Regards

            Nigel

            1 Reply Last reply Reply Quote 2
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • SallieJ

              How important are author bios to SEO?

              I'm trying to understand the importance of author bios to Google and its latest algorithms. Some say author bios affect rankings, but others say that has not been specifically stated by Google — but it does affect the user experience. Anyone have input on this? Thanks!

              Algorithm Updates | | SallieJ
              0
            • isaac663

              Using Google to find a discontinued product.

              Hi Guys. I mostly use this forum for business questions, but now it's a personal one! I'm trying to find a supplier that might still have discontinued product.  It's the Behritone C5A speaker monitor. All my searches bring up a plethora of pages that appear to sell the product... but they have no stock. (Wouldn't removing these pages make for a better internet?)  No 2nd hand ones on eBay 😞 Do you have any suggestion about how I can get more relevant results... i.e find supplier that might still have stock?  Any tips or trick I may be able to use to help me with this? Many thanks in advance to an awesome community 🙂 Isaac.

              Algorithm Updates | | isaac663
              1
            • RikkiD22

              Old school SEO tools / software / websites

              Hey Mozzers, I am doing some research and wonder if you can help me out? Before Moz, Hubspot, Majestic, Screaming Frog and all the other awesome SEO tools we use today what were the SEO tools / software / websites that were used for aiding SEO? I guess we can add the recently closed Yahoo! Directory for starters! Thanks!

              Algorithm Updates | | RikkiD22
              0
            • DenverDude007

              Has anyone used Capterra and will I get penalized for paid links?

              Hello - I'm contemplating buying a directory listing on the software promotion website http://www.capterra.com/ . It's a site that gets quite a bit of traffic for people searching for software products and  I was interested in promoting my software product there, but I don't want to ruin our very good standing with Google at this time if Google deems Capterra as selling paid links. I'm not interested in this for links but instead as a good source of referral traffic for my software site. If anyone has used Capterra or has advice on whether Capterra might injure my SERP rankings, I would appreciate it. Thanks, Jeff

              Algorithm Updates | | DenverDude007
              0
            • rasmusbang

              Google sets brand/domain name at the end of SERP titles

              Hi all, I am experiencing that Google puts our domain name at the end of the titles in SERPs. So if ia have a title: "See our super cool website", Google would show "See our super cool website - Betxpert.com" in the SERPs Well. This is okay. Apart from the fact that i myself often put the brand name in the title AND the fact that Google mispells the site name. The brand is BetXpert with a upper case X...so when i get a SERP with "See our super cool website - BetXpert - Betxpert.com" I am annoyed 🙂 Any one out the know how to tell Google the EXACT brand name, such that they do not set a value the site owner does not want to have? -Rasmus

              Algorithm Updates | | rasmusbang
              0
            • Steplead

              How to use MOZ to improve my website

              Hi, I am new for MOZ, have no idea how to improve my website with the function of MOZ, can anyone share their experience for using MOZ service. the more detail the better! Thanks a lot in advance! John Thanks for helps for everyone, it took me some time to read each answer, and also spend few days to study MOZ. My initial conclusion is the function of MOZ is to promote the idea of SEO, but not provide any specific SEO service for specific website except for some tools and report. So I am missing or misunderstanding MOZ's service, it will be always welcome to help me out by correcting my opinion. Anyway, thanks again for all the time you've given to me, and good to you all! -John.

              Algorithm Updates | | Steplead
              1
            • netdiva_amy

              Troubleshooting Decline of Branded Keyword Searches

              Hi, Over the past year, I have seen a huge change in the distribution of our organic keyword traffic. I'm trying to research why our branded keywords have gone down.  Google analytics only shows me impressions for the past three months. Does anyone have ideas on how to explain this change in traffic? Please see the attached chart. Thanks! branded-v-nonbranded-organic-search.jpg

              Algorithm Updates | | netdiva_amy
              0
            • ydop

              Plural vs non-plural domain name

              I'm sure this question has been answered and asked a 1,000 different ways but what would be the best domain name to use in the long term (2 years +)? The plural versions (examples.com) which has a decent domain authority and is ranking 1st in Google search results yet has less search volume or the singular version (example.com) that has no current SEO value for the search term that we'd like to target however the singular version of the keyword has a much higher search volume? so basically will it be better to have the exact match that has more volume or the plural form that has better rankings after 2 years of doing SEO for each domain? My guess is that using (examples.com) with the better domain authority and tightening the grip on its dominance in Google will still be more effective than having the exact match domain with more search volume for that keyword while performing the same amount of SEO even after two years. Any suggestions?

              Algorithm Updates | | ydop
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.