Help with Yelp for Brands :)
-
I want to restructure our franchise Yelp accounts, I am looking for an easier way to deploy Yelp accounts that are structured at a brand level where I can add franchisees as managers but still be able to look at Yelp at a brand account short of advertising of course. We have over 380 locations each with their own accounts and ad goals. Is this possible? Does it have a method like Google My Business or Bing Places?
It's not a priority for us since we first claim and optimize this for all of our franchisees, Just looking for an easier way to help your franchisees with deployments, scale and also helping us keep a consistent brand standard.
Cheers,
JonGeek
-
That's the challenge, With Yelp we have a decentralized strategy that we were looking to organize. Yelp would benefit so much if they had an option to create brand accounts with its locations attached, It's so much cleaner and can help brands with consistency. I wish sites were more like Google My Business LOL
-
Hi Jon,
Unless Yelp's policies have changed, I believe they only offer bulk management of features to paying customers. If you are paying to advertise on Yelp, I'd recommend contacting a rep there to see what's possible.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone decipher the Yelp Sort ?
Anyone tried to decipher the factor in the default sorting order on Yelp? I've not done any formal testing but from experience my gut feel is as follows (chime in with your own opinion based on your own observations). On searches - #1 factor is of course keyword(s) appear in category business is in or business name
Local Listings | | Wizkids964
After that, or for just browsing categories 30% proximity of business location to location entered in address field
20% number of reviews and average rating
20% if they are paying Yelp for any services - the is unfair but I'm pretty sure it's a factor (call to action button, advertising, etc)
15% Business Profile is filled out
15% keyword (if using search) appears in specialties section (which interestingly Yelp started charging to display!) This is a TOTAL GUESS. I'm wondering if these factors may effect it: Quantity photos and/or keyword matches photo captions How long business has been listed on Yelp How long ago business was started Whether a street address is entered or not (a factor of Google Local Results I think)0 -
I need some help with my addresses, please.
I've only ever had a mailing address for my business, but I now have a new physical address which I use to meet clients at, and it's in a different city. There's no mailing address at the physical location though, so I'm keeping my mailing address at the post office where's it always been. What should I do about changing my address? Should I change it, or leave it alone? I could add it easily to my website, as a physical address and a separate mailing address. But what about my Google Maps listing, social sites, and citations? I rank at the top for my keywords in my original city, so I don't really want to lose that. Would it be a good idea to add a location/landing page to my website for the new city, to help me rank there? Hope that made some sense - thanks in advance.
Local Listings | | Coppell0 -
A question for a real citation building PRO (I am totally lost on this one) Thank you for ANY help!
Quick Q for your (local) SEO gurus. I have a client who has bought a number of local companies. (advertising, printing, graphic design, vehicle wraps) to compliment his screen printing, embroidery, etc business. ALL of these companies run out of the SAME address. What makes it even harder is he wants to continue operating them as separate companies. Fortunately, he is OK with using different phone numbers for each business but on the website (we are building for him) ALL the companies are represented like it is all one big happy company. How the H@#$ do I build citations for this business! 🙂 ??? THANK YOU FOR ANY SUGGESTIONS!! If I use the one 'parent' company building citations is a challenge bcs they do so MANY things in one location. If I try and build citations for 5 companies w the same address - that can't be a good idea either. If the plan is to eventually fold all these companies into the one parent company *(waiting to hear back on that) I would think the BEST advice would be to use the ONE phone number and address and just shoot for a general 'marketing' category. Thanks for any thoughts!! Matthew Saw Web Marketing Quick Q for your (local) SEO gurus smarter than myself. I have a client who has bought a number of local companies. (advertising, printing, graphic design, vehicle wraps) to compliment his screen printing, embroidery, etc business. ALL of these companies run out of the SAME address. What makes it even harder is he wants to continue operating them as separate companies. Fortunately, he is OK with using different phone numbers for each business but on the website (we are building for him) ALL the companies are represented like it is all one big happy company. How the H@#$ do I build citations for this business! 🙂 ??? THANK YOU FOR ANY SUGGESTIONS!! If I use the one 'parent' company building citations is a challenge bcs they do so MANY things in one location. If I try and build citations for 5 companies w the same address - that can't be a good idea either.
Local Listings | | Mrupp440 -
1 company, 2 shop locations, 3 Google+ pages - help!
Hello, I work for a furniture retailer and I'm doing an audit of our digital presence and need a hand with our G+ pages. Thanks for reading! We are one company but with two shops, located about 10 miles apart. One shop has been established over 10 years, the other is roughly a year old. The shops are called: 'Our Company' and 'Our Company, Second Location' Each shop has its own website (which is confusing and we'll hopefully shortly revert back to just one) We currently have three Google+ profiles: the first G+ was set up a number of years ago and was set up as a personal page, not a business and it links to both shop's websites. The other two G+ pages appear to have been created when we created a Google Local listing for each shop. My questions are: What is the best tool to handle all this info across the web? Bright Local looks good. Should I junk the original G+ profile? If I do, how will I know I won't remove any important stuff from Google? Should I keep 2 G+ profiles, one for each store or have 1 G+ profile and put both store's details in there. Or should I have 3 G+ profiles: 1 for our company name, and 1 for each of our 2 locations? When I search for 'Our Company', I only ever get our original company to show in the Google Local listing on the right hand side of search results. Our second shop is shown in 'People also search for'. Is this the best I can hope for? Is there any way to control this? Both of the G+ profiles that are linked to our Google Local listings have the original G+ URL. Should I customise this and if so, are there any naming conventions I should follow? What should we do with the (2?) G+ profiles for each shop? Both have currently got no content on them. Thanks in advance for any tips and advice.
Local Listings | | Bee1590 -
How to create a 2nd Google listing for the same brand
Hi All, We have an office in Berkeley CA which has a Google listing. Now we have launched a new office in Hayward CA and we're thinking of how exactly we should create the new Google listing for the office: Create a new google account and submit the page URL in it? Create a new Google account under our Berkeley google account. i.e. to have both under the same account in Google Thanks, Tomer
Local Listings | | OrendaLtd0 -
Yelp 3rd Party Reviews
Our team would like to use Yelps 3rd party integration on our national industry specific platform directory to bolster ratings and reviews until we can organically generate our own. However, I have SEO concerns over doing this. Specifically, we're concerned over the following: Publishing massive amounts of content that has already been published on Yelp. Worth noting that Yelp's review integration does not hide the the content behind an iFrame. Publishing a backlink providing attribution to Yelp on every one of 40,000 profiles linking back to contextual Yelp profiles. Less worried here as Yelp is reputable and is not likely to hurt ratings. This is required by Yelp under their TOS. I think this is a pretty good growth strategy on the part of yelp, but I have worries that this could induce lasting damage on our own SEO that we're working to ramp up. My questions are: Should I have concerns about duplicative content? Is Yelp big enough for Google to know about this 3rd party integration? If I ensure that R&Rs are only posted on pages that have a noindex, nofollow, do we protect ourselves from duplicative content. (ie. Google bots will not review this content, so we will not have to worry about them finding and attributing duplicative content penalties.) Please let me know your thoughts. Thanks!
Local Listings | | PetSite0 -
address on my websiteto help with local searches
If I put my address on my website, does it help that page to rank for local searches? especially if it's the same address that i am using for moz local and all my citations? I want my other pages to rank in different cities as well as i have a service that travels to all cities in my state. Will that address of my home town on my home page make google think that i don't service other cities? Thanks, Ron
Local Listings | | Ron100 -
Competitor outranking me on google with their yelp, facebook and youtube pages
I'm working to rank for a local search term (my city wedding photographers). I'm frustrated that my competitor is outranking me not with their website (they are no. #9 and I'm #6) but with their Yelp account (#1) Facebook Account (#5) and Youtube account (#7 - not outranking me, but right below me). I'm going to continue working on my SEO to hopefully get higher up, but even then, they are basically dominating page 1 with their links. It gets worse on page 2. They are showing up 5 times for youtube/vimeo videos, and 1 time with a spammy landing page with no images, full of keyword anchored links to their main site. What gives? Since when are social media profiles outranking local sites on google organic searches? Could it be that our keyword is just so low competition that google has allowed all this stuff to rank so highly?
Local Listings | | studio35design0