Do search enginges prefer pages with mobile websites on the mobile phone?
-
Let me explain what I want to know:
Somebody searches e.g. for a hotel on his mobile phone. Do the search engines rank websites with special mobile pages better than others? I am not considering the local factor here (let's say there are hotels nearby with or without mobile websites).
If not, is there a trend for that?
Does anyone have some datas / examples / experience about that?
-
Hello Petra,
The "right" question to ask would rather be - how will this be in the (close) future - and the answer is that it will be more and more important to have mobile optimized versions.
You should use a rel=canonical back to your desktop/web version though. Here's an excellent QA which hints at what I wrote above as well: http://www.seroundtable.com/single-url-mobile-seo-13521.html
It's okay to redirect to a subdomain or subfolder but if you aim for the 100% you should not (it's not always possible, I know).best regards,
Jan -
Thank you for your reply
-
My experience has been that the answer is (unfortunately) - sometimes.
There appear to be some cases where Google's algo does bias toward mobile-friendly and mobile-specific versions of pages, and other times where they appear to have little to no impact. It's hard to pin down when, where and why, but I suspect things like browser version on the phone, the type of device and Google's interpretation of the query and its specificity to needing a mobile version all play a role.
I will say that over the past few years, I've seen less and less mobile-specific biasing and rewarding by Google. I wrote about this here - http://www.seomoz.org/blog/whats-the-future-of-mobile-search-and-seo
Hope that helps!
-
This is a great question, and one for which I searching for answers. The company that I do in house SEO for has a mobile version of the website on a subfolder. The mobile site has around 8,000 pages indexed. However, when I search google from my android it only returns results for the non-mobile version of the site.
I thought google would appreciate us taking the time to create a mobile site, and reward us by displaying the mobile version in their mobile search results. As far as google is concerned, the only way to get to the mobile site is to find the mobile link on our regular site. Again, 8,000 mobile pages are indexed in google (and I have verified this).
-
Not seen a huge correlation between ranking and mobile site or Google display mobile pages on mobile devices instead of web pages. There have been some studies that show the differences though.
However, I personally lean more towards building a mobile site because I am big proponent of usability and I don't feel that at the current state normal web pages are mobile friendly. I believe that soon there will not be any difference in mobile and web pages when all of the sites will be designed to be universally accesible and this could result in mobile site bulding being obsolete but until then mobile sites are important.
Here are some good reports about mobile usability and how it differs from web usaiblity
http://www.esprockets.com/papers/kamvar-baluja.chi06.pdf
http://www.useit.com/alertbox/mobile-usability.html
Hope this helps.
Thanks
Sameer
-
I haven't gone in-depth with this but from my own observations the situation was clear. Presence of mobile version of the site will set Google's preference on choice of which site to display and not affect the actual position.
Has anyone tested to see if links to mobile site page version count towards the standards site and vice versa?
-
Hi Petra: I'm hoping someone with mobile experience jumps in, but I remembbered reading a post from Cindy Krum (suzzicks) about mobile sites that might address your question. I'll have to just give you the URL as the Q&A text box is a bit wonky for my browser:
-
Good question. The rub here is what would determine a good mobile site that the SEs would want to return more than the full site?
What if a site has no benifit having a mobile site vs. a full site? Using your example of a hotel, what benifits would an SE notice? Faster page loads? Sure. Better navigation? Can they determine that?
What I am getting at is that a mobile site is not necessarily better that the full site. Example being Facebook. They have a horrible mobile site. So I do not see why an SE would be bias to that. They might rank the mobile site instead of the full site when on mobile platforms.
BTW, I did a search on my iMac and iPhone for local hotels and Google returned the same results.
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google+ Local ranking for company with no website
Hi,
Image & Video Optimization | | Ant71
Im about to start helping a small business who has a facebook account but no website. Has anyone got any experience of getting a business ranking locally without a website? Just wandering if NAP details from a facebook / Google+ account helps with local citation building? Or whether a basic website is required? Antony0 -
What are some strategies to outrank your retailers who use the same page content as you?
I do not want to piss off our retailers by complaining about copyright infringement for product content, so what are some ways to outrank them using the same content???
Image & Video Optimization | | odegi0 -
Is it considered duplicate contentnt to post a video to youtube then embed that video on our website's FAQs page?
Essentially, I am answering popular questions we are asked and answering them in a video. Once I post it on youtube, I take the video, add it to our FAQ page, and when someone clicks on the question, a new page opens with the question, the video, and the written answer to the question underneath it. Thanks for any advice. watch?v=bwGRmvnCn7w
Image & Video Optimization | | KempRugeLawGroup0 -
How can I make embedded YouTube videos point to my domain in the search results?
We've recently moved to using YouTube for embedded videos on our site. We have a number of videos that are embedded and then a larger number of videos which are part of our YouTube channel. I've been reading recently that it's possible to get Google to list embedded video links pointing to your site rather than to YouTube itself. I am interesting in driving traffic directly from the search results to our pages rather than via YouTube. Could somebody provide a basic step by step guide on how to do this please? Or is this something that is not possible? I've been doing a lot of research online but, sadly, can't work out how to do this.
Image & Video Optimization | | RG_SEO1 -
Getting a Google Places listing verified on an automated phone system.
I've been having issues getting my Google Places/+ listing verified as we have an automatic phone system. If you call our office you have to dial a number to reach an actual human being or before you can leave a message. Whenever the Google Bot calls we aren't able to receive our Google Place verification code. Currently.. there is no option to send a postcard.. which is weird because for awhile that was the only option. Has anyone had any success on an automated phone system & how did you do it? Thanks!
Image & Video Optimization | | DCochrane0 -
What is the SEO benefit of embedding YouTube videos on a page?
Is there SEO benefit to embedding YouTube videos made my other people or companies on pages? The indirect benefit would be a better user experience and increased perceived value and usefulness of the page which could lead to more links. Are there any other benefits?
Image & Video Optimization | | ProjectLabs0 -
What's the best method for posting the same video with different phone and address on YouTube?
For a franchise network, what's the best method for posting the same video that is tagged with different phone numbers and address per each location on YouTube? Will this get removed as duplicate content eventually? Or if I use the geo-tagging feature, will this help?
Image & Video Optimization | | BasementSystems760 -
Ranking Penalty in Google Places for Primary Cell Phone Number?
Say a business runs out of a home (so, technically, the address of the business has a land line). But the business owner works outdoors all day long and so really runs his business off his cell phone. Is it OK in Google Places to list the mobile phone as the primary contant number, and list the home phone as a secondary number? Or will Google penalize the business's ranking in local search results for using a cell number as the main number?
Image & Video Optimization | | keethgee0