What link building techniques do you teach to new hires with no SEO experience?
-
Right now I train my interns and new hires on 5 techniques:
1. Appropriate blog commenting the right way
2. Saving social bookmarks
3. Submitting a website to a directory
4. Publishing articles with links
5. How to build up, maintain and use a Twitter/Facebook/Digg/StumbleUpon profile for SEO
Are there some other lower level link building tactics you have tried to teach interns or new hires?
-
- Understanding business they link build for (CRITICAL!)
- Search skills (advanced search operators, semantic flow)
- Use of our internal link management database (recording, categorising and tagging links)
- Content writing / ordering
- Establishment of a real internet persona
- Natural email writing
- Phone skills
-
I think that you will do better hiring English majors who can research and write best-on-the-web quality content then hiring employees who will try to get links into existing content. If you can get them creating content that attracts links automatically then all of the work that used to be spent on linkbuilding will go straight to content that pulls both links and traffic.
-
I guess it depends on your niche. I have three interns working on three separate topics on my site so I haven't been too worried about this. I guess you could keep a master spreadsheet for your interns to reference while their linking building?
-
Raven Tools are definitely worth checking out - http://raventools.com/
Edit - To elaborate you can have several link builders log in and 'claim' a site to work with. It also provides a bunch of useful stats about the value of a link etc and can also allow clients to specify costs for links etc. Try the demo, see what you think
-
Andrew, I haven't done this because I worry about having multiple employees and interns roaming around looking for good sites. They will undeoubtedly find the same websites and contact the same people and then we could look like spammers. Is there a safeguard against this so that they all avoid the same sites?
-
First thing that came to my mind was email writing but Andrew's covered that already.
That to me goes hand in hand with link evaluation, deciding what's a good link and why; number of outbound links on a page, using mozRank or Raven tools evaluator to give a quick evaluation as to a page's worth then look at what links are going into that page, context, link location, that kind of thing.
But I guess the stuff you're covering is the very basics and the evaluation a bit more advanced and then how to find those links in the first place to evaluate is the hard part
-
This would seem like a no-brainer, but it's not on your list so I would add effective email writing to your list. We all know a good personal email can go a long way toward building a relationship and ultimately, high quality links. If there is a website I am really aiming to earn a link from, I usually don't even ask until the second or third email, and by then I barely even have to ask.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I need help finding a link building professional
I understand that some may respond to this question advising that we should concentrate on building good quality content, and eventually the links will come. And I do agree. The problem is that while we are implementing a content strategy and we're absolutely focused on creating unique, quality content for our audience, we're also a brand new business with a current grand total of (wait for it...) - 4 back-links! So while we're devoting our efforts to create the most engaging content we can, we need to find someone that can help us build our back-link profile and help to promote our brand and content in the most legitimate way possible. Obviously typing "SEO" into Google is not necessarily the most effective way to find the right person for the job and I'm a bit apprehensive about posting ads on eLance, oDesk, etc Does anyone have any idea how we can find someone smart and highly experienced that understands the importance of doing this right? We are Australian based but they don't have to be local. Thanks in advance. Stu
Link Building | | stuart_h_19780 -
Links I am not Building?
Hi All, I check webmaster multiple times on a daily basis, and I noticed some links that I have not worked on and look a bit spammy, is it possible for people to purposely pont bad links in my direction? If that is the case is there a way for me to remove them myself? Also the number of total backlinks are very different in Webmaster and my Open Site Explorer, is this normal? Thanks again !
Link Building | | TP_Marketing0 -
Link Building Services Post Penguin
Hi Can anyone suggest a link building service that is of higher quality and still works nowadays? All the private networks were deindexed and it looks like we're left only with blasting software, which i don't really like. I am doing research on link building now and i can't seem to find any service that meets the quality of BMR or other deindexed Homepage Networks. Thanks!
Link Building | | comancsm0 -
Link Building Ideas?
Hi everyone, I am currently working on a site where people can buy mail-order bagels, i.e. the bagels are shipped via postal mail. It's a good alternative for places that have no good bagel stores nearby, especially in small, rural towns. I am about to launch a link-building campaign for the website, but am a little stuck as to where to begin. My first thought was guest posting, but it seems like the vast majority of food blog owners are very protective of their blogs and rarely, if ever, allow guest posts. I also thought about doing sponsored reviews (i.e. sending mommy bloggers free samples in exchange for a review), but that's essentially a paid link, i.e. a no-no. There are of course generic web directories, but those only get you so far, and article marketing is out of the question (too spammy). Was hoping I might be able to bounce off some ideas off of you all. Any thoughts? Thank you in advance for whatever tips/ideas you might be able to share 🙂 Lukas
Link Building | | TampaSEO0 -
How to Define Quality of External Website During Link Building?
I want to know about process, method or tool which can help me to define quality of external website during link building. We are searching too many questions and topics on Google to resolve daily mind bubbles which land us on different website with different subject. I found that, I was able to drop my website URL over there but confuse about quality of website. I am selling Football and create external link from baby care website. So, will it make sense? My concern is that, Can we create external links from different subject website or specific to subject oriented website? Is there any specific method which help me to understand more about external website and help me to take decision about link building?
Link Building | | CommercePundit0 -
Link to those that link to you? Worthwhile?
We have thousands and thousands of sites that link to a domain we are working on, many with low page authority and high domain (bloggers, forum posts, etc). Has anyone experimented with linking to the pages that link to you (not from your site) but from other means in an effort to boost their quality? I'm not sure what method we would use, maybe some relevant blog comments or social votes. But curious if this could be an effective method.
Link Building | | iAnalyst.com0 -
Link building monitor
Hi i am trying to find a good link building monitoring tool, all the ones I have looked at are terrible. Basically i want to import my list of links so they can be monitored then emailed when failing. Can anyone suggest one they have used?
Link Building | | TomBarker820