Reputation Management and Keyword Choice
-
I am assisting a company with reputation management. While we know we must use our brand name plus a modifier (or many different modifiers) within our numerous company owned blogs, websites as well as within press releases, blog entries, and article topics - so that we can hopefully get all of our sites to push out the negative ones for the use of our name - the question is whether to simultaneously compete for popular keyword terms to gain more secondary traffic that may not be looking for our company name but product?
If getting more hits on our sites helps our rankings, then would it be worth targeting specific key phrases? Or, should we just focus on our brand name only at this point?
Thanks,
Pamela Ravenwood
SEO Essential Solutions
-
It would depend on the brand name a bit, and if there are common modifiers that tend to go with it. Just do the usual thing and check using Google instant to see any suggestions that come up, plus check search volumes with the keyword tool. If there's searches for "Buy <brand name="">" then yes it will be worth using "buy" and "item" as a prefix and suffix.</brand>
-
If you are there just for reputation management, I would advice that you push the brand name mostly. Of course, if you are targeting secondary (read related keywords) which point to the website's offering rather than the brand keywords, you are doing a great service for your client.
You can actually talk to your client letting him know about your intentions so that you maybe credited for the effort.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to handle knock-off product leveraging your brand keywords?
Hello all, I fear this may be a bit of newcomer question but maybe you can help me out. My business is in a highly competitive market, and when you search for our branded name many of our competitors show up in search results well before us (who don't contain, or even reference, our brand name on their site). We're trying to take a proactive approach to content development and site enhancement, but I am wondering if there's anything on the defense-front that we can do to better own our brand ranking in SERPs. Thoughts? Suggestions? Should I be reading SEO 101? Thanks
Branding | | J-Me0 -
Having trouble finding the right keywords for an abstract topic
Hello,
Branding | | IamKovacs
My website is about cultural exploration - foreign cultures. (the people, their art, food, music, places, etc.)
By volume, the word culture is referred to other kind of cultures: company culture, city culture, etc. Also, the people who are actually interested in exploring other cultures - be it food, art, music, travel diaries,
etc. usually do not actually type in "Cultural Exploration". How should I target my keyword? Do a bunch of secondary targets that cover specific? Or just use the word and keyword that are naturally related to the content and hope that google figures out who the right people to direct there?0 -
Rep Management with Google+ > Help Needed
My client, Pareto Law, have set themselves up with a Google Local Business listing:
Branding | | AndrewAkesson
https://plus.google.com/+paretolaw, and when searching for the Pareto Law brand this page appears a bit like a site-link under the main search result. I've noticed that other companies, such as moz.com, have their G+ page ranking seperately on page 1 of the SERPs. This is especially important for my client, as we're trying to push down other sites rankings for our brand. In an ideal world I'd want only their twitter, G+, linkedin, & facebook pages ranking amongst wikipedia entries and the like, as opposed to forums discussing my client. The question is, are Pareto Law able to set themselves up with a G+ business page as well as the G+ local listing page they presently have. Is that an acceptable setup, or are you supposed to have just one or the other? I'm struggling to differentiate between the 2.0 -
Using keywords instead of brand name on G+ to rank for local terms.
I noticed something this morning, when performing a search on Google UK for "Intensive driving courses southend" the first position is awarded to a driving school that is using exact match keywords instead of brand name on their G+ page to rank for local terms. See this for yourself here: https://www.google.co.uk/#q=intensive+driving+courses+southend Until then, my site had held position 1 for this term for well over a year. Every gut instinct I have tells me that this will not work forever and its not something I should implement, however I'm interested to hear if anyone else is using this tactic, and how its working for them? How can I compete with this "grey hat" tactic?
Branding | | Silkstream0 -
What should we consider in Online reputation management - negative URL or Negative Keywords?
Hello All I have a serious confusion in terms of the Negative Keywords & Positive Keywords vs Negative URLS and Positive URLS for ORM (Online Reputation Management). Can any one please advise and explain why and what should I consider?
Branding | | barnesdorf
When we talk about ORM what exactly is more important? Negative Keywords or Negative URLS? Among these two which is more important ?? Negative URLs or Negative Keywords.? Do we need to classify keywords as negative or positive? in the report? Do we need to classify URLs as negative or positive? in the report? According to me and my fellow members either of them is actually most important but we all are stuck upon at one question "which one?" Any help would be appreciated....0 -
.NET VS .COM VS Keyword Density in the URL, What do you suggest?
I am about to launch an eCom project for a new company. The client has three URL's available. I recognize keyword density is slowly becoming less and less of a factor, but still has significant relevance. I haven't had much experience working on .NET URL's and would like to know anything related to the effects of .NET url's vs. .COM url's. Also, just what you would go with and why? Option 1 "EXACTMATCHKEYWORD.net" (17 total characters) Option 2 "MOSTLYMATCHINGKEYWORDcompany.com" (21 total characters, with company) Option 3 "ABEXACTMATCHKEYWORD.com" -AB represents the company's initials/logo. (19 total characters) USEFUL POINTS 1. 95% of purchases will be one time purchases (so I'm not focused as much on company branding as usual). 2. The company name is actually "exact matching keyword Company" 3. We will be targeting 100's of terms, but the "exact match keyword" represents 1/4 of total search volumes and thus is extremely important.
Branding | | mgordon0 -
Negative Youtube Review - Reputation Management
One of our clients had a negative youtube review which is really hurting their reputation. The problem was solved and not even at fault of our client. The uploader of the video was contacted, but has forgotten the username/password on the account. If you search for the brand name of the company, this video shows up 2nd on organic google results which is pretty embarrassing. What strategies would you all use to minimize the effects of this video? Would you buy an adword for the company name to push the video down?
Branding | | jastos0
