Linkbuilding TO Your Guest Blog Post?
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Hypothetical situation:
You write a guest blog post for a popular blog about your niche topic. The post is a hit and sends you visitors, leads, and social media followers.
Would you consider running a linkbuilding campaign to the blog post in order to help it rank better for its target keyword(s), given that the post has proven to convert successfully, despite the fact that the post is on a domain other than your own?
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If I was producing content that is a "big hit"... I would be posting it on my own site (and nowhere else) and building links into it there.
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If the traffic you're getting to your own domain off it is does what you want -- whether the goal is conversion for profit, more social media followers, or just more visit -- go for it.
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If it gets you conversions and ultimately more money, of course. Just ranking highly doesn't make you more money, conversions are what matters in the end.
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