Is There Video Instruction on How To Use SEOMoz and Open Site Explorer?
-
Hi I have just signed up to use this software and would like to know how to use it properly. Is there a video tutorial on how to get the most out of the tools?
I want to get the competition's backlinks but for some reason it's not openiing the page. I also want to know how the backlinks are assessed to find the real quality ones that I can link to. How are the backlinks assesed and what standards are used to asses backlink quality?
Thank you
Sunil.
-
Hi Gerd,
We also have some more information at http://www.seomoz.org/help/ose-overview. Some of Rand's presentation does have video working for it, and we'll take a look to see what happened with the first part. Thanks for letting us know!
-
Hey Rand,
sry but the link above is not working...means i just get the audio...no picture.
-
Hey Rand,
Thank you for these videos, they are a useful introductuion for a complete beginner like me.
I would like to apply the metrics and the 3 questions mentioned in the 2nd video to a competitor's top backlinking pages in OSE.
I am researching the no. 1 google competition site in the paint sprayer niche and found this backlink URL in the top position in OSE:
http://www.uofaemergency.org/ (PA:44 DA:45)
On closer inspection, the backlink doesn't appear on this home page as it says on OSE but on another page of that domain with a PA of just 1.
Despite the high homepage PA and DA, the blog is completely irrelevant to my niche and seems to be on random subjects. In addition, the content in which the target keyword appears is totally nonsensical.
Does this mean that a backlink from this blog would do more harm than good or would it still be ok to get a backlink from there?
The 2nd backlink is from this URL:
http://hughesglobal.com/2011/06 (PA:40 DA:41)
Again, this is a site that is unrelated to the niche and the target anchor text keyword appears in useless, nonsensical content.
Should I get backlinks from these first 2 sites as the competion have done?
OR
Should I only be focusing on blogs which are relevant to my niche or can I also use more general blogs which cover a wide range of random, irrelevant topics? Many of the backlinks for the number 1 site in google seem to be from irrelevant blogs.
Lastly, is it best to get editorially endorsed links which actually help to drive quality traffic to my own site rather than just having random links in irrelevant content as the competiton seems to?
The purpose of these questions is to help me to assess which backlinks I need to build and which ones to avoid so that I can start my link building campaign and improve my rankings.
Many thanks.
Sunil.
-
We've got a bunch of good stuff around that question:
http://www.seomoz.org/blog/which-link-metrics-should-i-use-part-1-of-2-whiteboard-friday
http://www.seomoz.org/blog/which-link-metrics-should-i-use-part-2-of-2-whiteboard-friday
http://www.seomoz.org/blog/17-ways-search-engines-judge-the-value-of-a-link
http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links
In terms of minimum scores for a link to be worthwhile - I don't really think of it that way. I use metrics to help inform whether a site that looks authentic/trustworthy is worth the effort or whether they might have some suspicious issues (e.g. are they selling links, buying links, getting penalized, regarded as low quality, etc).
The webinar I linked to above also covered this issue in-depth.
-
How do I identify good links in OSE?...and how do I know if it's a poor link, what are the variables?
The links for my competitor's site start at PA 45 and go down to 17. Is there a minimum Page or Domain authority that we need to stick to?
-
Easy and high authority don't often go well together - that's why link building is hard
In the presentation, I tried to cover as clearly and directly as possible how to identify good vs. poor link targets. However, if you're having difficulty there, you might try http://www.seomoz.org/blog/category/4 which has hundreds of articles on specific link building tactics and processes.
-
Hi Rand,
I'm finding the presentation quite confusing and unclear as it's difficult to read the values you're referring to on the slide.
I have located some competitor's backlinks using OSE and many are in content links in totally nonsensical articles on high authority pages and domains. How come these irrelavant, low quality articles are allowed on these supposedly high authority sites? I do not understand the process required to get these in content links.
I would like to get easy links which have high authority. What would you class as easy to get high authority links? How do I locate these in OSE and how do I get them?
Thanks.
Sunil.
-
Sunil - your timing couldn't be better! I just did a webinar on exactly this topic: http://www.seomoz.org/webinars/using-open-site-explorer-to-uncover-new-marketing-opportunities
Enjoy
-
There's also a video link right under the search button in OSE that says "See How It Works". That should do the trick.
-
Hey,
There is a intro webinar available on how to use SEOmoz right here: http://www.seomoz.org/webinars/seomoz-pro-tool-overview
If you need any more instruction or have specific questions, this webinar runs every Friday, so you could join then and ask all you want.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why do some sites perform great but show no data on the tool bar?
Hey everyone, Been a paid member for 3 days and this is my first time posting 🙂 I have a quick question about competitive analysis with the MozBar. I do not want to point out the exact website (unless that is something cool to do on this forum), but there is a site ranking for a single keyword in the local 7 pack in slot one, which is also slot one for the SERP entirely. When I go to look at the page in more detail, the MozBar is showing no DA, PA, anything at all, and the Open Site Explorer is showing no links internal or external. I know that the page has to have at least some of these elements populated in order to be ranking for a term this competitive, so why is the bar not showing anything? The bar works GREAT on other sites below this one. Thanks for any help!
Competitive Research | | tonyflorespsa0 -
Where do we find a Keyword Discovery Tool in SEOmoz?
I've been looking for a way to compare keywords amongst my competition websites.
Competitive Research | | homesonthesound0 -
How can stale, poor quality sites rank above fresh, high quality sites?
Dear Community, How is it that a Google search for temperature sensors shows the second result as site **A **(http://goo.gl/zRS1L) in a higher positionthan site B (http://goo.gl/3Xy2O) which is on the 2nd page of the SERPs. Site A blatantly does not follow Google's webmaster guidelines and recommendations for design, content or code. Site B scores an 'A' for on page analysis using SEOmoz, it also has a much higher number of root domains in and Moz rank, we have checked that site B has only quality inbound links, and anchor text is natural, it follows Google's guidelines for content and code diligently, and it is on an older domain. We are satisfied that site B has not been penalised by Google, e.g Penguin algorithm updates. We have also done a website verification with Google. Site B has fresher content compared to site A. Site B also has a sitemap yet site A doesn't. We're satisfied that we can rule out the following Algorithm Factors: Penguin algorithm updates Google Notified penalties Dodgy Inbound links Dodgy Anchor text Website verification with Google Fresh vs. static content Sitemap present Server Speed Server location Domain age and about 170 other algorithm factors Does anyone have any ideas as to why site A is ranking higher than site B in Google.co.uk? Thanks in advance. CD.
Competitive Research | | chichesterdesign0 -
Why my site is not crawled by open site explorer?
Hello friends, Im new here... I just create a campaign for my site www.electrosecurity.com.ec , but when I try to use open site explorer to see anything there... I receive a message saying that my site is not crawled... What can I do? I have a few links coming to my site.. but these links does not appears on my campaigns details.. for these links my site is PR3, but i can not see any of this links on the general view of my campaign. Sorry for my english....
Competitive Research | | lans27870 -
Image only site on top of Google
Hi Everyone, I'm trying to rank in Google for 'Hid xenon' in the netherlands, but there is one site above all results: http://bit.ly/qlsjne As you can see the site almost has no backlinks, and has not a single word in it's content, all images. it's a keyword only domain, and that's probably the only reason why it's ranking that high, but that means then that i can never get higher then him in Google because of it's domainname? Even when it's such a shitty site? Thank you, regards yannick
Competitive Research | | iwebdevnl0 -
What metrics are you using to build profiles of competitors Google Places pages?
Hi, I am attempting to put together a set of procedures to undertake when optimizing Google Places pages. Does anyone have a good list of metrics and methods for determining them in order to build profiles of competitors' Places pages? Thanks
Competitive Research | | networkelites0 -
Keyword Ranks reported by SEOMOZ don't match actual searches
SEO Moz reported that various keywords I was tracking were not in the top 50 results on Yahoo or Bing, yet when I did a Yahoo or Bing search for those keywords (from multiple computers and not logged into any Yahoo or MSN/Bing account) I found the keywords easily. What's the scoop?
Competitive Research | | Cybernautic0 -
My client has shown me a similar site, though not a competitor. He wants to know what sites they are linked from that give them such a good Google rank for certain kewords. Can SEOMoz tell me this?
When using google.com.au and searching for "travel to france", www.frenchtravel.com.au is the 3rd organic result. (the 1st two are not travel businesses, they are non profit travel guides) My client, who runs www.visituk.com.au, an Australian site that organises tours of the UK, said "so we just need to add these sort of words to the site?" I said, yes, but it doesn't end there. The real task is to have a link to your site on other sites surrounded with the words "travel" and "UK". He asked if he could see a list of the sites the french site was being referred by relevant to the search phrase. Is there an SEOmoz tool for this? Or is there another way I can generate that list? Thanks Simon
Competitive Research | | electrik0