Is There Video Instruction on How To Use SEOMoz and Open Site Explorer?
-
Hi I have just signed up to use this software and would like to know how to use it properly. Is there a video tutorial on how to get the most out of the tools?
I want to get the competition's backlinks but for some reason it's not openiing the page. I also want to know how the backlinks are assessed to find the real quality ones that I can link to. How are the backlinks assesed and what standards are used to asses backlink quality?
Thank you
Sunil.
-
Hi Gerd,
We also have some more information at http://www.seomoz.org/help/ose-overview. Some of Rand's presentation does have video working for it, and we'll take a look to see what happened with the first part. Thanks for letting us know!
-
Hey Rand,
sry but the link above is not working...means i just get the audio...no picture.
-
Hey Rand,
Thank you for these videos, they are a useful introductuion for a complete beginner like me.
I would like to apply the metrics and the 3 questions mentioned in the 2nd video to a competitor's top backlinking pages in OSE.
I am researching the no. 1 google competition site in the paint sprayer niche and found this backlink URL in the top position in OSE:
http://www.uofaemergency.org/ (PA:44 DA:45)
On closer inspection, the backlink doesn't appear on this home page as it says on OSE but on another page of that domain with a PA of just 1.
Despite the high homepage PA and DA, the blog is completely irrelevant to my niche and seems to be on random subjects. In addition, the content in which the target keyword appears is totally nonsensical.
Does this mean that a backlink from this blog would do more harm than good or would it still be ok to get a backlink from there?
The 2nd backlink is from this URL:
http://hughesglobal.com/2011/06 (PA:40 DA:41)
Again, this is a site that is unrelated to the niche and the target anchor text keyword appears in useless, nonsensical content.
Should I get backlinks from these first 2 sites as the competion have done?
OR
Should I only be focusing on blogs which are relevant to my niche or can I also use more general blogs which cover a wide range of random, irrelevant topics? Many of the backlinks for the number 1 site in google seem to be from irrelevant blogs.
Lastly, is it best to get editorially endorsed links which actually help to drive quality traffic to my own site rather than just having random links in irrelevant content as the competiton seems to?
The purpose of these questions is to help me to assess which backlinks I need to build and which ones to avoid so that I can start my link building campaign and improve my rankings.
Many thanks.
Sunil.
-
We've got a bunch of good stuff around that question:
http://www.seomoz.org/blog/which-link-metrics-should-i-use-part-1-of-2-whiteboard-friday
http://www.seomoz.org/blog/which-link-metrics-should-i-use-part-2-of-2-whiteboard-friday
http://www.seomoz.org/blog/17-ways-search-engines-judge-the-value-of-a-link
http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links
In terms of minimum scores for a link to be worthwhile - I don't really think of it that way. I use metrics to help inform whether a site that looks authentic/trustworthy is worth the effort or whether they might have some suspicious issues (e.g. are they selling links, buying links, getting penalized, regarded as low quality, etc).
The webinar I linked to above also covered this issue in-depth.
-
How do I identify good links in OSE?...and how do I know if it's a poor link, what are the variables?
The links for my competitor's site start at PA 45 and go down to 17. Is there a minimum Page or Domain authority that we need to stick to?
-
Easy and high authority don't often go well together - that's why link building is hard
In the presentation, I tried to cover as clearly and directly as possible how to identify good vs. poor link targets. However, if you're having difficulty there, you might try http://www.seomoz.org/blog/category/4 which has hundreds of articles on specific link building tactics and processes.
-
Hi Rand,
I'm finding the presentation quite confusing and unclear as it's difficult to read the values you're referring to on the slide.
I have located some competitor's backlinks using OSE and many are in content links in totally nonsensical articles on high authority pages and domains. How come these irrelavant, low quality articles are allowed on these supposedly high authority sites? I do not understand the process required to get these in content links.
I would like to get easy links which have high authority. What would you class as easy to get high authority links? How do I locate these in OSE and how do I get them?
Thanks.
Sunil.
-
Sunil - your timing couldn't be better! I just did a webinar on exactly this topic: http://www.seomoz.org/webinars/using-open-site-explorer-to-uncover-new-marketing-opportunities
Enjoy
-
There's also a video link right under the search button in OSE that says "See How It Works". That should do the trick.
-
Hey,
There is a intro webinar available on how to use SEOmoz right here: http://www.seomoz.org/webinars/seomoz-pro-tool-overview
If you need any more instruction or have specific questions, this webinar runs every Friday, so you could join then and ask all you want.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
2 sites with low DA and PA and unoptimised <title>outranking everyone for competitive search term - How ?</title>
Im doing some keyword research for a new client, Ive found 2 anomalies for competitive search terms where sites with unoptimised <title>tags, poor backlinks and other stats, (compared to the other sites listed in the SERP) are out ranking everyone and claiming the #1 spot</p> <p> The 2 search terms are :</p> <ul> <li dir="ltr"> <p dir="ltr"><a href="https://www.google.co.uk/search?q=interior+designers+london&oq=interior+designers+london&aqs=chrome..69i57j69i65j69i60j69i65l2j69i60.2784j0j1&sourceid=chrome&ie=UTF-8">Interior designers London</a>- #1 new-id.co.uk - <a href="https://moz.com/researchtools/ose/links?site=new-id.co.uk&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a></p> </li> <li dir="ltr"> <p dir="ltr"><a href="https://www.google.co.uk/search?q=interior+designers+london&oq=interior+designers+london&aqs=chrome..69i57j69i65j69i60j69i65l2j69i60.2784j0j1&sourceid=chrome&ie=UTF-8#q=interior+designer+london">Interior designer London</a>- #1 nstudio.co.uk - <a href="https://moz.com/researchtools/ose/links?site=http%3A%2F%2Fnstudio.com%2F&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a></p> </li> </ul> <p> (interestingly they hardly rank at all for any modification of those search terms)</p> <p> The only thing i could think of is that they both had some really good links using that exact anchor text, but ive been checking OSE for the past month both in the backlinks and the just discovered but couldnt see anything like that.</p> <p>I conducted the SERP checking from a laptop with a broadband connection based in London, although im not very local to either of these locations im about an 8th of the cities distance away from one of those location and about half a cities distance away from the other. So i dont think its a local skew thats causing the SERP rankings.</p> <p>For both sites i can see they had old domains which now redirect to the them :</p> <ul> <li dir="ltr"> <p dir="ltr"><span data-mce-mark="1">New-id.co.uk = </span><span data-mce-mark="1"><a href="http://newidinteriors.com/">newidinteriors.com</a> - <a href="https://moz.com/researchtools/ose/links?site=http%3A%2F%2Fnewidinteriors.com&no_redirects=1&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a> - PA1, DA1</span></p> </li> <li dir="ltr"> <p dir="ltr"><span data-mce-mark="1">Nstudio.co.uk = intarya.com - <a href="https://moz.com/researchtools/ose/links?site=www.intarya.com&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a> - Da 32, PA43</span></p> </li> </ul> <p> Although the intarya domain was quite strong with good backlinks (but nothing above par comapred to the other sites the nstudio.co.uk site is now outranking, the anchor text was mostly natural with only some keyword anchor text from PA1 pages. </p> <p>The <a href="http://newidinteriors.com/">newidinteriors.com</a> didnt seem to have a backlink profile, both PA1 and DA1.</p> <p> Ive taken screenshots of the SERP pages below, but feel free to dig further</p> <p>Any idea what's going on here ?</p> <a download="HWkjmDf.png" class="imported-anchor-tag" href="http://i.imgur.com/HWkjmDf.png" target="_blank">HWkjmDf.png</a> <a download="A70jXse.png" class="imported-anchor-tag" href="http://i.imgur.com/A70jXse.png" target="_blank">A70jXse.png</a></title>
Competitive Research | | mike8780 -
What to do about one site dominating search results? (multiple pages ranking)?
Anybody have thoughts on dealing with search results where the same site gets listed multiple times? "weebly vs wix" is one example (same site #1-3, repetitive articles, not crazy high authority), but I see this now and then. I know Google likes variety, so it's weird for me to see results like this dominating search results. Thoughts? What gets these sites to take over the top rankings for a specific term? Any way to rise up in this situation, outside of the usual? Any tips on duplicating this kind of success?
Competitive Research | | davidwaring0 -
SEOMOZ EXCEL PLUGIN ARRAY FORMATTING
Morning All, I have followed along, and am trying to build my own " dashboard", SEOmoz API in Excel, to get the Domain Authority and MozRank for a bunch of URLs. I have a list of competitor sites / related competitors, and I want to pull in the moz url metrics so I can decide who to investigate further. I'm using this array SEOMOZ_URKMETRICS_toFit(A2,"Cols=128" and it keeps listing the results vertically. All the tutorials show this lovely link data in horzontal rows to the right of the url in question, but mine doesn't want to behave. PS. I do know the bit data is wrong, I'll fix that. Thanks in advance to anyone who can help.
Competitive Research | | Sugartheagency0 -
Penguin Case Study: Need sites that were hit
I am currently trying to do a massive study on Penguin right now, you can read more about it here if you wish http://www.seomoz.org/q/my-penguin-recovery-attempt Anyways I need some data, can anyone who is willing give me a list of known sites that were hit from Penguin 1.0 Only. This can include the 2 Data refreshes after that, but basically nothing from 2.0 I also need a site in the same niche that you are aware of that did not get hit from Penguin 1.0. Possibly the #1 guy at the top would be nice. So I need Domains Hit from Penguin 1.0 Top Domains in same niche that were not hit You can send me a message with the domain if you are not comfortable posting it here. Thanks all ahead of time 🙂
Competitive Research | | cbielich0 -
Site Architecture for a Services Company
Hey everyone, I'm doing the keyword research for a new virtual assistant services website that I am building. Being that there's almost a limitless number of services that a customer can outsource to a virtual assistant, I have a lot of service keyword options. Here's the problem: I don't know how to layout my services in a scalable fashion so that I can continue to add onto the services list (each with their own unique and helpful page) after the website is published. I have two options: 1. Create a service page with categories, each with links to the individual services. Like on my competitor: http://www.virtualemployee.com/services but with links to pages focused on the individual service keyword (ex. virtual receptionist services). 2. Don't have a services page, but include the services as blog posts like on my competitor's website: http://www.virtualstafffinder.com/blog. Obviously, the blog would be much more "scalable" in the terms of adding more services. It also reduces a lot of clutter on my website. However, it's not categorized like the average service or e-commerce website. Not sure if this is necessarily a bad thing. What do you think? Your help would be greatly appreciated!
Competitive Research | | Stryde0 -
Does anyone use the Google Custom Search API?
What has your experience been like with the API? Do you prefer a rank tracking tool? If so, which one? API: https://developers.google.com/custom-search/v1/overview
Competitive Research | | CIEEwebTeam0 -
Why my site is not crawled by open site explorer?
Hello friends, Im new here... I just create a campaign for my site www.electrosecurity.com.ec , but when I try to use open site explorer to see anything there... I receive a message saying that my site is not crawled... What can I do? I have a few links coming to my site.. but these links does not appears on my campaigns details.. for these links my site is PR3, but i can not see any of this links on the general view of my campaign. Sorry for my english....
Competitive Research | | lans27870 -
How to check the Pr and Da of a thousand sites
Hi, I have a list of a thousand sites. I want to qualify the sites based on Pr and Da so that I can do my outreach. Pls advice how this can be done without manually putting each site in ose. Cheers, Vishal
Competitive Research | | vishalkhialani0