Any Tips For putting up a new site and not loosing rankings?
-
We are switching one of our sites to a magento site and dont want to loose current rankings what are the best practices for this? Same Domain but the deep url pages will change urls
-
We had the same issue moving our site from nopcommerce to magento. The structure of the site in regards to category and even file extension (.aspx to .html) changed. We had over 2000 products and to create redirects for all of them was quite a bear.
What we ended up doing was to look into Google's rankings of our top 500 pages and focus on getting those redirected initially. Checking both the supplemental and primary indexes helped us to figure out which ones to do. I also ended up using excel and its formulas to create the redirect links enmass and then copied them to my .htaccess file. Also too, if you had a specific directory where your ecommerce site use to be located ( we had /Store/) create that directory and place your .htaccess in that file with Symlinks turned On.
This seemed to take care of everything for us and helped us to focus on links that were actually indexed.
-
Good point!
-
Try if you can use the sitemap file of the old website (or e.g. from Google Webmasters / Analytics) and keep as much urls in the same format as possible (e.g. setting them via a script in the db of magento).
I normally create a .htaccess file containing the necessary 301 with a script or notepad++ (using regexp). But depending on the number of urls this might not be an option.
-
Redirect all old URL's to their new counterparts as mentioned by Richard, but also make sure your site architecture and navigation remain similar. If in your old site your internal link structure made pages A, B and C seem the most important, make sure in your new sites layout that dosn't suddenly change so that pages X, Y and Z suddenly seem like the most important pages.
If a page took three clicks to get to before, it should still take three clicks to get there.
-
I know nothing about Magento, so let me get that out of the way : )
Either A) you have to do a 301 within the .htaccess file on all the URLs that are changing.
redirect 301 /old-url.php http://www.your-domain.com/new-url.php
Or place PHP code within the header (if you can) that will test the page, extract the URL, see if it is valid (within a database - dunno if Magento has one) and redirect to the new URL when applicable.
Keep an eye in your SEOmoz campaigns for 404 errors or your Google Webmaster Tools.
Hope that helps
-
Same Domain- but the deep url pages will change urls
-
Is this site still at the same domain? Will URLs change?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New site migration (multiple sites into one + new domain)
Hi, I have read so many very helpful guides and experiences from you guys that will greatly help me but I have a few questions please. Our company has 3 sites, the main site and 2 sites for different product ranges: BrandProductName.com (main site - DA = 22 raking well for product name) Productname2.com (DA = 10 ranking very well for product name and little competition) BrandProductName3.com (DA = 10 poor ranking) We wish to bring all the sites into one with categories for the 3 different product. The main site is an e-commerece site whereas the other 2 are not (currently). On top of this as the main domain has one of the product names in it they wish to change the domain to be just Brandname.com. So the plan is to combine site 2 and 3 into site 1 and change that domain name. As you can imagine this is going to be quite a job. I am fairly happy with the steps required (having read all the guides and migrated many sites in the past) but with the added domain name change this is a little daunting. So my questions are: Should I merge the 3 sites into 1 and then changed the domain at a later point? Should I change the domain of the main site first and then merge site 2 and 3 in later? Should I just do it all together? Or based on the data i have provided do you disagree with the plan, what would you recommend? We are not in a massive rush to complete all of this so we have the time to plan and execute this when we are fully ready. Any help / advise would be greatly appreciated. Thanks all
Intermediate & Advanced SEO | | csimmo0 -
Strong Site, Pages, Ranking Low
Hey Mozers This is a question which has been bugging me for a while now I have an authority site in my niche which has a stronger DA than pretty well every competitor, but certain sections of the site underperform. For instance, when you search for 'Jerusalem Dead Sea tour', my item, http://www.touristisrael.com/tours/jerusalem-dead-sea-day-tour/ does not appear in the first few pages. I have a page that appears on the first page, but it is less relevant than this product page. This is an example, there are tens of cases like this. So the question is, am I signalling to Google not to rank these pages, and is there something I'm missing with regards to strengthening product pages in this tour section? Thanks
Intermediate & Advanced SEO | | ben100010 -
Help! The website ranks fine but one of my web pages simply won't rank on Google!!!
One of our web pages will not rank on Google. The website as a whole ranks fine except just one section...We have tested and it looks fine...Google can crawl the page no problem. There are no spurious redirects in place. The content is fine. There is no duplicate page content issue. The page has a dozen product images (photos) but the load time of the page is absolutely fine. We have the submitted the page via webmaster and its fine. It gets listed but then a few hours later disappears!!! The site has not been penalised as we get good rankings with other pages. Can anyone help? Know about this problem?
Intermediate & Advanced SEO | | CayenneRed890 -
301'd an important, ranking page to the wrong new page, any recourse?
Our 1,300 page site conversion from static html to Wordpress platform went flawlessly with the exception of 1 significant issue....an old, important, highly ranking page was 301 redirected to the wrong corresponding new page. The page it was redirected to is about a similar product, but not the same. This was an oversight that slipped through. It was brought to my attention when I noticed this new page was still holding the old page's rankings but the bounce rate skyrocketed (clearly because the content on the wrong new page was not relevant). Once identified, we cleaned up the redirect. My fear is that all the juice built up on the old .html page that ranked well has now permanently been passed to an irrelevant, insignificant page. -Is there any way to clean up this mistake? -Is there anything I can do to assist Google in associating the correct 'new' page with correct 'old' page after the wrong redirect was initially set-up? -Am I going to have to start from scratch with the new page in terms of trust, backlinks, etc. since google already noted the redirect? Thanks!
Intermediate & Advanced SEO | | seagreen0 -
Can you explain why a site with loads of keywork anchor backlinks is ranking well?
Hi All, A couple of years ago my site got punished and i kind of figured out it was due to keyword anchor text backlinks. I recently was considering getting a new SEO company and found one that promotes another company in my industry. However, when i look at the backlinks, of the website they do SEO for, via open site explorer - I noticed nearly all of the backlinks are keywords. website in question is http://goo.gl/6nRzLi And if you see the search results here: http://goo.gl/9bXoxY they are ranking on first page with very big brands - and have done for about a year - but nealy all of their backlinks are the keywords in this search... I understood this is the kind of thing that killed my website 2 years ago - are these backlinks ok? should i still consider this SEO company to work on my site, i 100% do not want my site to be penalised again so any advice appreciated. thanks James
Intermediate & Advanced SEO | | isntworkdull0 -
Why are these sites outranking me?
I am trying to rank for the phrase "a link between worlds walkthrough" I am on page 1 but there are several results that just outranks me and I cannot see any reason that they would be doing so. My site is hiddentriforce.com/a-link-between-worlds/walkthrough/ For that page I have 5 linking domains, varied anchor text that spans from things like "here" to a variety of related phrases. All of the links come from really good sites My page has 1400 likes, 90 shares, and about 20 each in tweets and +'s DA of 44 PA of 37 The 4 and 5 ranked sites both have WAY less social interactions, lower PA and DA, less links, etc Yet they outrank me why?
Intermediate & Advanced SEO | | Atomicx0 -
Case study of site going up the rank
Is there a case study or an online article using good seo techniques (real examples) on how (preferably a small ) site started from point zero, employed good seo practices, moz tools, and went up the ranks? Some thing I can see as real example of taking the site from page 100 to page 1 rank? This would be great for my learning purpose. Thanks
Intermediate & Advanced SEO | | zsyed0 -
How to best utilize network of 50 sites to increase traffic on main site
Hey All, First off I wanna thank everyone who has responded to all my previous questions! Love to see a community that is so willing to help those who are learning the ropes! Anyways back to my point. We have a main site that is a PR 3 and our main focal point for lead generation. We recently acquired 50 additional sites (all with a PR of 1-3) that we would like to use as our own little back linking campaign with. All the domains are completely relevant to our main site as well as specific pages within our main site. I know that reciprocal links will get me no where and that google is quickly on to the attempted 3 way link exchange. My question is how do I best link these 50 sites to not only maintain there own integrity and PR but also assist our main site. Thanks All!
Intermediate & Advanced SEO | | deuce1s0