Setting up .org and .net supplements
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To help with DSEO we are consdering setting up a .org and .net of our brand name (the primary site runs off .com obviously). We are thinking that the net/org sites will:
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Be one page that is optimized as we need (standard stuff like copy, title, alt-tags, meta desc, etc.)
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Will be hosted on separate C-blocks
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Will have a google sitemap that is submitted to Google Webmaster Central
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Provides a link back to .com
Any other suggestions? Are separate C-blocks necessary?
Thanks,
b
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We did some experiments:
One website was #1 for certain keyword for one location. Then we created different website for for same industry in different locality. We linked from main website to new website and surprisingly for same keyword the new website did show up on the first page even though it is more difficult locality to grow in.
What I'm trying to say if there is new domain perhaps it won't be bad idea to put a link to new website from Main site. Of course it is up to you.
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Our goal though, is to have multiple listings. The primary domain has plenty of strength and thus the #1 positioning. Our goal is to stuff down #6 positioning. BTW, this is one of many tactics we are employing. If there is outright risk in doing this, please advise.
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According our experience it is good to have one main domain and all other domains redirected to main. The reputation of the main domain should be growing faster instead of splitting all reputation to both domains.
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My apologies, I didn't catch the DSEO part.
In order to stack the 3 listings, a 301 redirect would not help.
That said, in order to truly make use of each domain, be sure to include undeniably unique content, preferably specific to the nature of the domain's extension.
e.g. The .org could be a listing of organizations your company is a part of, non-profits to which you have donated, events you've sponsored, and any other charitable work you're a part of.
As for the .net, you could focus purely on the history of your company and staff, with some helpful content about your brand (YouTube videos you've produced, slideshare presentations, twitter feed, etc.)
I hope that helps!
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Thanks Kyle, but will the 301 redirect be ranked individually on Google? Or will it comebine the listing with the .com address? Remember this is a DSEO effort and therefore we want to stack the top 3 listings.
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This is a common practice, though in my experience it is better (and a LOT more natural) to buy other domain name extensions to protect your brand, and 301 redirect them to their .com counterpart.
This is what Google, Yahoo, and Bing do, so it's more than likely your best bet.
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