Preserving Link Value
-
My client has an existing domain, domain A. They recently purchased and absorbed another company with their own domain, domain B.
For marketing purposes company B will be rebranded as company A. They want to redirect domain B to domain A.
The problem is that company B has by far the more visible domain, with 4x the number of inbound links.
If I redirect domain B to domain A, what will happen to these links? I'm thinking their value will be lost.
-
Assuming these companies are closely related in market you might just get away with 301 redirects.
Is it perhaps possible to port the actual content on domain B to domain A (for example blogs, news items, events etc.), pretty much anything that has heavy backlinks? You might want to give the 'top pages on domain' tool by SEOmoz a go to see which pages are most important to conserve link value for.
-
If you do permanent redirects to the new site all the link juice shouldn't be lost, just a fraction.
http://www.seomoz.org/learn-seo/redirection
http://www.seerinteractive.com/blog/301-redirect-test-how-much-link-juice-are-you-losing/2010/04/09/
SEOmoz says around 90-99 percent of the juice will be passed.
Another idea is to contact some of the websites that site B got their links from. You could introduce yourself and say that site A now owns site B, and you could politely ask them to change the links, or post an update in the blog post/content page that links to site B. This could also help you get some new links for site A by establishing a relationship with these outlets that you know give quality links to good sites.
Good luck with the transition.
Vinnie
-
That sucks...
A year ago I would have said to create a portal of domain B with shallow content that links to domain A. I was in the same situation.
The problem is that nobody is going to feed domain B if the company becomes non-existent. The page will drop eventually. Besides that, google doesn't seem to like shallow portal websites ;).
Right now I would:
- Create a 'our company is now ....' email template
- Fire up OpenSiteExplorer and find backlinks for Domain B
- Aks all these nice people to change their link to the relevant Domain A page
dirty work...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword links in footer
Hi - I am trying to help a site to get out from under a Google manual action penalty - down as "Partial Matches - Unnatural Links to site".
Technical SEO | | StevieD
I am checking through their links - the site that links most to them is a local directory style site - it has 2,682 links back into 1 page (Home) The directory site was built by the web co. that built my clients' site and they put a keyword link in the footer of the directory site - the keyword was "Buy Truffles". All my instincts say that is a bad thing! But - this is what is perplexing me - they are ranking no.1 for that keyword! Whereas they have lost rankings (i.e. not top 50) for all the other keywords they were targeting. So I don't get it! Can anyone explain why this is. I feel I should I get that link removed but don't want to take out their only ranking keyword! Webmaster shows about 55 different pages in the directory site have a link back to my client. Hope you can help.
Cheers - Steve0 -
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
Dear all, starting with my .htaccess file: RewriteEngine On
Technical SEO | | inlinear
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
Holger0 -
Links under Meta Description when performing a search
Doing research for clients, I have came across seeing sites displaying hyperlinks underneath their own meta description. keywords that I have googled that result with hyperlinks displaying under meta descriptions: Google'd: iacquire (brand) bmw wheels (Beyern Wheels, position 1) aftermarket bmw wheels (MMR Wheels, position 2) These companys have hyperlinks underneath their descriptions. Anyone have any ideas why this happens or how it happens?
Technical SEO | | frnprz0 -
What i should do about bad links ?
Hi, my blog is http://www.dota2club.com/ and i have many bad links to my blog what i should do about that and how ? i started 10 days ago guest blogging but my bad links from before are hurting my blog. please help 🙂 thank you !!!
Technical SEO | | wolfinjo0 -
Do links hold there value after 12 months?
Hello, We need to find out if links that we setup, which are older than 12 months hold any value? Do new links hold more value than old ones and therefore should we let the old links become inactive? If we do let the links become inactive after 12month will that effect the PA/DA of the site?
Technical SEO | | Entrusteddev0 -
Diagnostic says too many links on a page and most of the pages are from blog entries. Are tags considered links? How do I decrease links?
I just ran my first diagnostic on my site and the results came back were negative in the area of too many links one a page. There were also quite a few 404 errors. What is the best way to fix these problems? Most of the pages with too many links are from blog posts, are the tags counted as well and is this the reason for too many links?
Technical SEO | | Newport10300 -
Linking to related business?
If your working with a local business, is it a good idea to reach out to similar businesses in other states and ask for a link? Example: I own a paint shop in Minnesota, and I reach out to a paint shop in California to see if we want to link to each others site to help our SEO. Because we aren’t in competition with each other wouldn’t this help us both?
Technical SEO | | marker-3115280 -
.Nofollow and link count
If i use nofollow on links ( internal or external ), will it reduce the link count as regard to Google. If there are 50 external links, and i nofollow 20 of them, will Google count this as 30 external links.
Technical SEO | | seoug_20050