Importance of Directories

[inhouseninja]

Hi there,

I just started using the pro tool 6 weeks or so ago.   I have done all the on page optimization I can and am starting to think more about building links to my site.

What I want to know is how important are directories as part of this link building program?

Should I treat doing an audit of what directories we are in, identifying what ones we should be in, and actually signing up for these ones as an important and vital part of the link building program?

So basically how important are directories?  We are a b 2 b business if that helps.I am kind of assuming directories are (still) important and that we should spend some time on this, but just wanted to get some expert thoughts on directories, approach to use etc etc.     I reckon it should be easier than other link building, as we can at least pay a fee and get in the directory, so it’s less a case of someone doing us a favor as other links sometimes seem to  be….

[KeriMorgret]

Hi Mark,

You might want to ask this in a new question. Currently, Q&A admins are the only ones who can sort questions by most recent activity, so your comment isn't going to show for people just browsing the recent questions submitted to Q&A.

[TheLangleyGroup]

The Pegasus Directory is not showing up on the first or second page on Google for the phrase "Pegasus Directory"; could be a Google Penalty.  Anyone know anything about this?

[AaronSchinke]

I would definitely recommend getting listed in directories. Instead of doing the bare minimum on a bunch of them, pick several relevant, high authority ones and keep updating and optimizing your listings.

[LegacyMaine2013]

I believe directories still have a lot of SEO value. I wouldn't just submit to every directory you find but rather target some very specific directories that are closely related to your industry. If you don't mind paying for some there are some good ones, BOTW, Business.com, Pegasus, romow, aviva, Yahoo Dir etc.. In addition to passing some link juice they also can help the search engines find your site if it is new.