Using differing calls to action based on IP address
-
Hi,
We have an issue with a particular channel on a lead generation site where we have sales staff requiring different quality of leads in different parts of the country. In saturated markets they require a stricter lead qualification process than those in more challenging markets.
To combat the problem I am toying with the idea of severing very slightly different content based on IP address. The main change in content would be in terms of calls to action and lead qualification processes.
We would plan to have a "standard" version of the site for when IP location can not be detected. URLs on this version would be the rel="canonical" for the location specific pages.
Is there a way to do this without creating duplicate content, cloaking or other such issues on the site?
Any advice, theories or case studies would be greatly appreciated.
-
Hi Gareth,
Thanks for the Googlebot info. Still concerned with cloaking content but will look into it in more detail.
Thanks again
-
Why don't you just block the other pages, so you only have your standard canonical page being indexed? You can then cloak the content by IP, but remember Googlebot always crawls from the US so make sure it is seeing the standard version.
-
Hi Highland,
Thanks for responding. The offering is the same in each location it's just the way we process the leads differs. For example, in Los Angeles / London we get lots of leads - almost too many for the regional sales staff to handle so they try to pre-qualify the leads. In the mid-west / Scotland the sales staff have to nurture the leads so are happy with a phone number.
For another stream on the site we are targeting local segments but this particular element has a national approach.
Thanks for your input.
-
I would create your content with distinct URLs and canonical to the generic if you feel it is too duplicate.
Example, make the following URLs and use a redirect with your geolocation
domain.com/houston
domain.com/los-angeles
domain.com/midwest
domain.comIf I were you, I would make all of these distinct pages with unique content rather than making them canonical. This way you can optimize lots of local searches in addition to the general ones. Canonical is more for people who already have duplicate content. It sounds like you want to make new content. Played right, you could go after lots of local traffic that might be untapped.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Tools Do I USe To Find Why My Site No Longer Ranks
Hi, I made the mistake of hiring a freelancer to work on my website [in2town.co.uk](link url) but after having a good website things went from bad to worse. The freelancer was kicked off the platform due to lots of compliants from people and creating backdoors to websites and posting on them. It cost me money to have the back door to our site closed. I then found lots of websites were stealing my content through the rss feed. Two of those sites have now been shut down by their hosting company. With all these problems I found in Feb that the hundreds of keywords that I ranked for had vanished. And all the ones that were in the top ten for many years have also vanished. When I create an article which includes https://www.in2town.co.uk/skegness-news/lincolnshire-premier-inn-staff-fear-for-their-jobs/ they cannot be found in Google. Normally before all these problems, my articles were found straight away. If I put in the title name Lincolnshire Premier Inn Staff Fear For Their Jobs and then add In2town in front of it, then instead of the page coming up with the article, it instead shows the home page. Can anyone please advise what tools i should be using to find out the problems and solve them, and can anyone offer advice please on what to do to solve this.
Technical SEO | | blogwoman10 -
Redirect By IP location
Hi All, I have a client who operates in multiple countries with the sub directory structure. In AU for their main brand name .com site still ranks in the first position but /au ranks for most of the other terms. Current we have a 301 redirect in place for .com for anyone accessing the site from AU to /au. This is only for home pages as other .com pages don't rank in Australia. Just wondering what implication this can have on our SEO campaign. Cheers
Technical SEO | | SSP21
Thank you for your expertise and insights in advance.1 -
The use of Markup language
Hi, We were thinking of adding markup language to our site. We have been reading about it to understand the actual benefits of doing so (we have seen many brands are not using it, including moz.com). So I have two questions: 1- Would you recommend using it for our site? www.memoq.com 2- If yes, would it be better to create a snippet of code for our home page as an "organization" and then different snippets for our product pages as "products". Looking forward to your comments,
Technical SEO | | Kilgray0 -
Website content has been scraped - recommended action
So whilst searching for link opportunities, I found a website that has scraped content from one of our websites. The website looks pretty low quality and doesn't link back. What would be the recommended course of action? Email them and ask for a link back. I've got a feeling this might not be the best idea. The website does not have much authority (yet) and a link might look a bit dodgy considering the duplicate content Ask them to remove the content. It is duplicate content and could hurt our website. Do nothing. I don't think our website will get penalised for it since it was here first and is in the better quality website. Possibly report them to google for scraping? What do you guys think?
Technical SEO | | maxweb0 -
Am I using 301 correctly?
Hello, I have a 'Free download' type site for free graphics for designers. To prevent hot linking we authenticate the downloads and use a 301 redirect. So for example: The download URL looks like this if someone is clicking on the download button: http://www.website.com**/resources/243-name-of-the-file/download/dc37** and then we 301 that URL back to: http://www.website.com**/category-name/243-name-of-the-file** Is a 301 the correct way to do that?
Technical SEO | | shawn810 -
Rel Canonical tag using Wordpress SEO plugin
Hi team I hope this is the right forum for asking this question. I have a site http://hurunuivillage.com built on Wordpress 3.5.1 using a child theme on Genesis 1.9. We're using Joost's Wordpress SEO plugin and I thought it was configured correctly but the Crawl Diagnostics report has identified an issue with the Rel Canonical tag on the sites pages. I have not edited the plugin settings so am surprised the SEOMoz Crawl has picked up a problem. Example: Page URL is http://hurunuivillage.com/ Tag Value http://hurunuivillage.com/ (exactly the same) Page Authority 39 Linking Root Domains 23 Source Code Considering the popularity of the plugin I'm surprised I have not been able to find tutorials to find what I'm doing wrong or should be doing better. Thanks in advance. Best Nic
Technical SEO | | NicDale0 -
Hiding Duplicate Content using Javascript
We have e-commerce site selling books. Besides basic information on books, we have content for “About the book” , “Editorial Reviews”, “About the author” etc. But the content in all these section are duplicate and are available on all sites selling similar books. Our question is: 1.Should we worry about the content being duplicate?2.If yes, then will it by a good idea to hide this duplicate content using javascript or iframe?
Technical SEO | | CyrilWilson0 -
Call tracking and Local SEO
I am the in house SEO/Web for a multi-branch/multi-state company and I am having a hard time tracking the amount of calls that are coming off of our site to the many branches. I am wondering if there are any tips for use call tracking numbers without negatively impacting my local SEO results? In one of the webinars they touched on image replacement and also that it some situations it might be out to just use the tracking numbers.
Technical SEO | | mmaes0