What is considered to be great quality content for e-commerce websites?
-
Hi there,
At the moment I am building an e-commerce website selling a bunch of iphone accessories. I have been aware that great quality content is one of the most important factors for a site to stand out in the list of search results especially when it comes to google's latest panda update.
I was wondering what is considered to be great quality content for e-commerce websites? It would be great if you could share some ideas about how to build/create fantastic content for e commerce websites.
Many thanks!
-
Thanks guys for all your answer!
It's really awesome !
-
-
Own Data:
Use data you have and nobody else does and write it using variables into normal human language acompanied with some pretty and easy to understand data charts (Set in tabbed view to prevent interfering with call to action elements).:
Examples:- Price trends
- Brand trends
- Best sellers
- Product purchase patterns (also bought...)
- Emerging products
- Most talked about
-
Basics: Product Description.
The chance is that everyone will use same manufacturer-supplied product descriptions and specifications. Go through the trouble of rewriting to provide better descriptions in language users will understand and relate to. It's a big process so start from most important products and work your way down. -
Encourage user-generated content (Reviews, quick like/dislike)
-
Use of relevant news feeds and social streams for that product or brand
-
-
That's a good point actually - having content pages shows you know what you're talking about and a blog gives your company a personality or 'face' - be sure to use social media to enhance this effect.
-
Great content means beating the info sites.
So, go out to visit the best content sites in this niche and decide where you will beat them.
Content sites usually clobber retail sites in the SERPs so the best way to sell is to defeat them on one topic after another.
These content pages will pull traffic and links and social activity.
Plus they will feature your deep expertise. People believe and like to buy from experts.
-
When did I say that the site should be low in quality? I actually agreed with you and said that the sites quality is important but I don't believe many will be link to general product pages.
You certainly won't rank in a competitive industry like that without having some kind of onsite linking strategy in place - whether it be a blog, content area etc
-
I disagree with you on this one. The Panda update is mostly (but not only) about long tail content - e.g. product pages. This means that all pages on the website need to be of high quality, not just a blog.
-
All your points are important, but I believe his question was addressing content ideas for SEO; you're not going to get many people linking to product pages unless they are good enough to get in CSS and design 'show off' sites.
-
A blog is good for some sort of content, but people are not going to put your blog in the cart.
I'd recommend focusing on the product pages, making sure they:
- Are well designed
- Have all the necessary specs
- Have high resolution pictures
- Honest user reviews (probably the most important)
- Maybe a possibility to ask questions about the product
Best,
Thomas
-
Spelling Error: variety* (sorry)
--
-
Firstly, I'd add a blog. All businesses should have a blog these days for a varitey of reasons, and it is a great place to publish link bait.
I would also consider adding a content section that has information about phones, technology etc. Here are a couple of ideas:
-
app reviews
-
iphone skin reviews
-
technology news (fresh content)
Be creative!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Magento Duplicate Content Question - HELP!
In Magento, when entering product information, does the short description have to be different than the meta description? If they are both the same is this considered duplicate content? Thanks for the help!!!
On-Page Optimization | | LeapOfBelief0 -
Tool To Search For Duplicate Content
Hi Is there such a tool that can be use to search a website for duplicate content? Thanks
On-Page Optimization | | Bossandy0 -
Duplicate Title & Content in WordPress
I'm getting a lot of Crawl Errors due to duplicate content and duplicate title because of category and tag posts in WordPress. I rebuilt the sitemap and said to exclude category and tags, should that clear up the issue? I've also went through and did NO INDEX and NO FOLLOW for all categories and posts. Any thoughts on this issue?
On-Page Optimization | | seantgreen0 -
Sliders and Content Above the Fold
I was just inspecting a wire frame that is going out to a client and realized that the slider may interfere with the "content above the fold." Can't believe this had not struck me on others. If the Header has basic business info, etc. in it and you place a slider to display images in the area just beneath the Header or slightly down from it, does that decrease the amount of content seen a being above the fold? Or, is content above the fold established by virtue of H1,2, 3, etc.?
On-Page Optimization | | RobertFisher0 -
Duplicate Content Warning
Hi Mozers, I have a question about the duplicate content warnings I am recieving for some of my pages. I noticed that the below pattern of URLs are being flagged as duplicate content. I understand that these are seen as two different pages but I would like to know if this has an negative impact on my SEO? Why is this happening? How do I stop it from happening? http://www.XXXX.com/product1234.html?sef_rewrite=1 http://www.XXXX.com/product1234.html Thanks in advance!
On-Page Optimization | | mozmonkey0 -
In my report of my website it was indicated that I had 19 links/locations blocked by meta-robots. What does this mean and how do I fix it. My website is a Wordpress website.
In my report of my website it was indicated that I had 19 links/locations blocked by meta-robots. What does this mean and how do I fix it. My website is a Wordpress website.
On-Page Optimization | | cyaindc0 -
Cross Domain Duplicate Content
Hi My client has a series of websies, one main website and several mini websites, articles are created and published daily and weekly, one will go on a the main website and the others on one, two, or three of the mini sites. To combat duplication, i only ever allow one article to be indexed (apply noindex to articles that i don't wanted indexed by google, so, if 3 sites have same article, 2 sites will have noindex tag added to head). I am not completely sure if this is ok, and whether there are any negative affects, apart from the articles tagged as noindex not being indexed. Are there any obvious issues? I am aware of the canonical link rel tag, and know that this can be used on the same domain, but can it be used cross domain, in place of the noindex tag? If so, is it exactly the same in structure as the 'same domain' canonical link rel tag? Thanks Matt
On-Page Optimization | | mattys0 -
A good title for each page on my website.
Dear SEOs, I know these facts: a) not more than 70 chars b) relevant to the page subject - probably best keyword at the beginning My problem - should I rebuild the current structure of my titles which is: Main Page keywords (in my case 4) | domain name - Main Page Sub-page - one click from main page keywords (again same 4) | domain name - Sub Page Name (or as you like Category Name) Specific page with an article / content keywords (again same 4 as on any other) | domain name - category name - title of article same as used in tag To be more precise, should this title be changed for following pages: Sub Page - where really it's page that let's you chose particular subjects (there will be few article for each subjects) so should the keywords be changed to - "chose your category" Specific page with an article - should the category name - title of article be completely removed and first part of title which at the moment contains same 4 keywords used on main page be replaced with keywords specific for the content ? To be honest I find those titles at the moment bit confusing and sort of illogical. But since I can't really change anything in the code I would like to know what's the right way before I keep pressing on the programmer 🙂 Thanks.
On-Page Optimization | | lolskizz0