What is considered to be great quality content for e-commerce websites?
-
Hi there,
At the moment I am building an e-commerce website selling a bunch of iphone accessories. I have been aware that great quality content is one of the most important factors for a site to stand out in the list of search results especially when it comes to google's latest panda update.
I was wondering what is considered to be great quality content for e-commerce websites? It would be great if you could share some ideas about how to build/create fantastic content for e commerce websites.
Many thanks!
-
Thanks guys for all your answer!
It's really awesome !
-
-
Own Data:
Use data you have and nobody else does and write it using variables into normal human language acompanied with some pretty and easy to understand data charts (Set in tabbed view to prevent interfering with call to action elements).:
Examples:- Price trends
- Brand trends
- Best sellers
- Product purchase patterns (also bought...)
- Emerging products
- Most talked about
-
Basics: Product Description.
The chance is that everyone will use same manufacturer-supplied product descriptions and specifications. Go through the trouble of rewriting to provide better descriptions in language users will understand and relate to. It's a big process so start from most important products and work your way down. -
Encourage user-generated content (Reviews, quick like/dislike)
-
Use of relevant news feeds and social streams for that product or brand
-
-
That's a good point actually - having content pages shows you know what you're talking about and a blog gives your company a personality or 'face' - be sure to use social media to enhance this effect.
-
Great content means beating the info sites.
So, go out to visit the best content sites in this niche and decide where you will beat them.
Content sites usually clobber retail sites in the SERPs so the best way to sell is to defeat them on one topic after another.
These content pages will pull traffic and links and social activity.
Plus they will feature your deep expertise. People believe and like to buy from experts.
-
When did I say that the site should be low in quality? I actually agreed with you and said that the sites quality is important but I don't believe many will be link to general product pages.
You certainly won't rank in a competitive industry like that without having some kind of onsite linking strategy in place - whether it be a blog, content area etc
-
I disagree with you on this one. The Panda update is mostly (but not only) about long tail content - e.g. product pages. This means that all pages on the website need to be of high quality, not just a blog.
-
All your points are important, but I believe his question was addressing content ideas for SEO; you're not going to get many people linking to product pages unless they are good enough to get in CSS and design 'show off' sites.
-
A blog is good for some sort of content, but people are not going to put your blog in the cart.
I'd recommend focusing on the product pages, making sure they:
- Are well designed
- Have all the necessary specs
- Have high resolution pictures
- Honest user reviews (probably the most important)
- Maybe a possibility to ask questions about the product
Best,
Thomas
-
Spelling Error: variety* (sorry)
--
-
Firstly, I'd add a blog. All businesses should have a blog these days for a varitey of reasons, and it is a great place to publish link bait.
I would also consider adding a content section that has information about phones, technology etc. Here are a couple of ideas:
-
app reviews
-
iphone skin reviews
-
technology news (fresh content)
Be creative!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How will ranking keywords add on my website
Its been a lot of time since I have launched my website but I am not getting any ranking keywords can you please help me about the following factor or provide some solutions my website is about selling third-party antivirus and technical service: norton.com/setup
On-Page Optimization | | Mehakayna0 -
SEO for e-commerce websites
Hi, I'm a novice building a website (on wordpress with the plug-in Woocommerce) and would like some advice on how to optimise my online store for SEO. Does 'traditional' link building apply to e-commerce What else should I consider Should I write a blog/vlog/ Thanks, Lindsay
On-Page Optimization | | lindsayhopkins0 -
Would you consider this title to be keyword stuffing or bad?
A competitor uses the following format for all of their meta titles: [Store Name] Voucher Codes, Cashback & Discount Codes | [Website Name] They do vary their titles slightly, depending on which keywords are searched for, for the particular store. What do you think about this title? I'm torn between it looking a little 'stuffy' but them also getting across the point that their page offers all of that.
On-Page Optimization | | vickluque0 -
SEO and dynamic content
I am working on a project right now and I am looking for some advice on the SEO implications. The site is an e-commerce site and on the category pages it is using an external call to retrieve the products after the page is loaded. How it works is all content on the site is loaded, then after that a js script appends an ID and loads all of the product information. I am unsure how Google will see this, anyone have any insights?
On-Page Optimization | | LesleyPaone0 -
Duplicate page content
Hi Crawl errors is showing 2 pages of duplicate content for my clients WordPress site: /news/ & /category/featured/ Yoast is installed so how best to resolve this ? i see that both pages are canonicalised to themselves so presume just need to change the canonical tag on /category/featured/ to reference /news/ ?(since news is the page with higher authority and the main page for showing this info) or is there other way in Yoast or WP to deal with this & prevent from happening again ? Cheers Dan
On-Page Optimization | | Dan-Lawrence0 -
Duplicate content issues?
Our company consists of several smaller companies, some of whom deal with very similar things. For instance, two of our companies resell accounts software, but only one provides after-sales support. Because of the number of different companies and websites we have, sometimes it would be easier to simply copy content from one site to the other, optimised in the same manner as, in some instances, we would want different websites to rank for the same keywords. I have been asked my opinion on the potential impact of this practice and my initial response was that we should avoid this due to potential penalties. However, I thought I'd garner opinion from a wider audience before making any recommendations either way. What do people think? Thanks.
On-Page Optimization | | HBPGroup0 -
Where to Put Content For Product Pages - How To Structure Website?
Currently we have 300+ products. We do not have a CMS or Ecommerce site at the time being for certain reasons. Currently our site is set up with content on almost every single page. The main catagory page, explains everything on the main page, then our products page has a lot of text too. But right now, it seems as if our main pages are only ranking. In the near future I will be using a cms and purchasing a template. I noticed most Ecommerce style websites have just the product with the name and price, then when they click on the product it brings you to that page with a brief product description and some photos. My question is, does each page need content? Or can just the product page itself have content? For example, say we have a link to SHOES. Then the shoes page displays dress, casual and athletic. Then the athletic page brings you to a page with, running, tennis, cross training shoes, and so forth. Is it best to write content on this main catagory page? If so, how much? Or should we focus on putting content on the actual page of the individual product? Along with pictures and specifications? I know Content is Key and we are doing pretty well at that, however, I am starting to wondering if we have to much content or too similar content. What is the best structure to try and recieve GREAT organic rankings?
On-Page Optimization | | hfranz0 -
How to "rich-content" optimized!
Hi mozzers! How to optimize really a rich index.php of a page,with a keyword example: " mobile " what kind of things to include,video,comments,images,how many words,manually meta-descriptons or to leave it empty to take automatically the googlebot a snippet! Tell us more on this, because we forget sometimes the rich-content-optimized and only concentrated on the link-building. Thanks,
On-Page Optimization | | leadsprofi0