No follow from a national newspaper
-
A national newspaper wrote an article about our product and included a link to our site. I'm sure that's a good thing, but what exactly are the benefits to our site when they use a no follow?
Best,
Christopher -
It's great to have a link to your site from a national newspaper, what an exposure! It is expected for the newspaper to mark your link no follow as they cannot vouch for your content however there is much value in the link being present. It is still a backlink which is counted and surely has a value somewhere in Google's complex algorithms. It is also a great 'natural' link to your site. As more weight is given to link profiles it would seem quite unnatural to have no nofollow links. In all, it's a great link to have - well done!
-
I agree with Shelly. No follow is simply a hey we are not vouching for this external website. Google still follows no follow it just doesn't pass the page juice. It certainly is a good lead mechanism and if they syndicate then you may even have more than one link. I would applaud yourself and keep on moving forward.
-
Regardless of what google may say, having a nofollow link to your site does pass credibility to you. So having a link from a national newspaper is a big win.
I wouldn't worry too much that it's a no-follow. In my experience, if it's from a great source, it makes little difference. You should still get value from it
-
You still have the benefits of traffic for your site and visibility, and people who see the article may also write about you and include followed links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are backlinks from the Episode Description field on Spotify "follow" or "no follow"?
Are backlinks from the Episode Description field on Spotify "follow" or "no follow"?!
Link Building | | FLLocal0 -
Would it make sense to add a no-follow to About, Sign In, Join Us, Privacy, Terms of Use etc?
Hi everyone, In order to increase link juice for relevant interlinks, wouldn't it make sense to attribute no-follow to the following interlinks: About Us, Sign In, Join Us, Terms of Use, Privacy Policy, Security, Contact Us, Home (assuming brand name / logo also links to homepage), and any page where there are 2 or more links directing to the same page. Thank you, Kristian
Link Building | | knielsen0 -
No Follow User Profiles?
So our site has these user profiles and when they leave a comment on a page it links to the users profile. Now there is no way there is spamming with these profiles because they can't use outside links on them so I was wondering what peoples thoughts are of making these user profiles no follow. I'm asking because some pages are coming back with 110 or more links on a single page because of the profiles so I was thinking of making the profiles no follow since I don't see them effecting too much of the site, but I was wondering what others thoughts were on this one.
Link Building | | KateGMaker0 -
"gimme links" = easy to fill out profile/personal reputation links that offer a do-follow anchor text flexible link
I'm doing some SEO for small niche service sites...and aside from niche directories and some light article marketing and local search directories (yelp, etc) there really isn't a budget for content generation. I really only have a budget for profile/submission links. What are some sites where you can quite easily fill out a personal profile with an anchor text variable link that may not be THAT juicy but will stick (i.e. not a spam/fake profile type of link, but something like Linkedin). I'll start with giving away 1 www.istockphoto.com Any others that aren't obvious?
Link Building | | ilyaelbert0 -
Obtaining followed links - white or black?
I have just watched the overtake of the number one UK position for garden accessories. The old 1st place holder held it for the last 2.5 years (min) ....taking a look at the back links of the number one holder it seems they are paid links ...as they are little follow image adverts with anchor text posted on the home page of niche blogs, forums and design related website.. ....so is this white hat or black hat?
Link Building | | GardenBeet1 -
Is there a crowd-sourced and up-to-date list of do-follow social bookmarking sites?
It's always frustrating to do a search for something like "do-follow social bookmarking sites", find a list and then find out through trial/error that many of them have switched to no-follow, are no longer around, etc. That's why I thought a crowd-sourced list might be more interesting and up-to-date. Any thoughts?
Link Building | | davegr0 -
Will No Follow Links count toward your root domain links for Domain Authority?
I am wondering if no follow links help, hurt, or do nothing when it comes to increasing page and domain authority? I know they are not supposed to pass rank and I have read discussions that some people suspect they still might, but I am wondering if I have a mix of follow plus no follow, will the no follow ones increase the count of the root domains linking to me and help boost my authority? Assuming of course the no follow links are coming from quality sites with high page and domain authority of their own. Thanks.
Link Building | | FastLearner0 -
Should I follow a key competitor onto business.com?
A key competitor of mine has just purchased a link on business.com, my question is should I follow them in? We’re close in terms of Domain Authority and little things can make the difference in our case. Also does the farmer update (which is yet to hit the UK) influenced your answer? As we’re yet to see the effect of this update should I exercise caution?
Link Building | | RodneyRiley0