Demand Media & Link Building - OMG?
-
When the last linkscape update happened, I saw a new incoming link from USA Today Travel. SeoMoz rates the link as a 9.5 for DA and PA is 24. The article was written by someone from Demand Media. I tried contacting the author to work out a deal. Since I did not receive a response, I investigated Demand Media myself. They are a large group of content writers. I have finished building the site and now I'm in the link building process for highly competitive keywords.
My 2 Questions:
- I can write articles all freakin day about what I do. I NEED to build links. Should I become a freelancer for Demand Media? I don't care about the pay because I am well paid.
- Is there anything to be concerned about with the Panda Update?
- All responses are appreciated. Please give me a thumbs up if you found this question interesting (because apparently some other post says nobody gives thumbs up)
-
I will be syndicating content via ezinearticles.com. I am also looking into demand media. You brought up a good point though. I don't want my articles from those content sites to compete with my own. By taking a look at my PA, DA, DmT, mR and all metrics, I need to build DA the most. So the articles I will write are not for my main keywords on the homepage. Instead the articles will have embedded links pointing to subcategories instead of the home page. For some reason my home page PA is 45 while DA is 35. Any thoughts? By the way, thanks for helping a mozzer out. You're going to be my new mentor.
Cisco
-
How do I get syndicated?
I think that there are a variety of activities that could be called "syndication". Perhaps the most common is to give entire articles to other websites (through syndication sites like ezinearticles.com) and have links embedded in those articles that send traffic and linkjuice back to your website. We never do that. We believe that our content is too valuable. We want our site to be the unique source for that content. Also, we don't want to feed our competitors content that will put them into our SERPs. Nor do we want to create new competitors. Giving away articles does that.
Instead, we place the full article on our site and allow our visitors to spread the word about our content. They do this by giving the title and a summary sentence to sites such as slashdot.com, digg.com, reddit.com or stumbleupon.com. With these sites you get the word spread about your content without giving the content away.
Another methods is with an RSS feed that publishes a summary sentence about your article that other websites can publish that often includes a link back to your website where the original (and only) copy of that article will reside.
-
EGOL, thanks for the reply. I failed to mention the article 'referenced' me, they did not write specifically about my site. My competitors used directory links and spammy techniques to rank for my highly competitive keywords. I believe in what you said on your profile:
Favorite Thing About SEO: "Launching new content! Watching it climb the SERPs through passive linkbuilding."
This is my site: http://www.shipoverseas.com ; actually my client's site that I built and am marketing.
I think your 1st suggestion fits me the best. The 3rd would be good if I made a blog, but I didn't make one yet.
I have concluded, I need a mentor in this area of marketing.
EGOL, how do I get syndicated? This is a new field for me. I want to 'earn' links instead of chasing people for links.
-
If I had content good enough to make it on USA Today I would be looking at the following to make my decision on how to use it.....
-- If that content was "my important message" I would syndicate it to everybody everywhere.
-- If I owned a great website with zero traffic I would allow its use on USAToday as a way to publicize my website.
-- If I owned a great website with nice traffic I would publish that content only on my own site. With content that good why should I give it to USAToday and earn links for their site?
All of the above assumes top quality content. If your content is crap you should give it to your competitor and allow him to syndicate it everywhere with his name on it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building Recommendations Please
Hi - I am responsible for a small but growing number of websites for companies that serve the elderly population. I need help with link building for these websites and I'm looking for suggestions on finding one or two professionals to whom I can outsource that work. 1. Can you recommend anyone for this need, someone I can contact who you know to be qualified and professional? 2. Can you give me an idea of what such services should cost? Thanks!
Link Building | | tcolling0 -
Content optimisation or Link Building first? Small clients & small budgets
Hi there. Apologies in advance for this long message! I have come from a large client-side SEO position where I had a small team of online marketers to assist in our SEO efforts. The effect was that we were able to work on link building and onsite optimisation at the same time and obviously give it 100% of our attention (and the website had very high DA and Trust). I have recently moved to a small agency where I am the sole SEO-Guy and my clients are small. I typically have no more than 8 hours to spend per month on all aspects of SEO (analysis, reporting, link building and content optimisation) per client and I have to strictly adhere to this. To make matters more difficult, these clients typically have weak back-link profiles (low in number and quality and all pointing to the home page) and poorly optimised content (which contributes to low DA & PR). I went through my first 'monthly process' for a particular client in September and focused my 8 hours on optimising the site content for a particular section of the website. This involved optimising meta titles & descriptions, body content and images for our chosen keywords. I didn't focus on links at all. I published the changes to the site on 23rd September. When I look at my rankings as of 6th October, one keyword in particular has dropped by 28 places (from 11 to 39) which seems excessive to me. In my mind, the changes I made were small, so this drop concerns me. The particular URL was ranking in position 11 for a keyword that I subsequently targeted to another (more relevant) page in the site. Both pages have the same MR, PA and links etc. I think I may have effectively cannibalised the keyword and to make matters worse, the new page isn't even in the top 50! Both pages are in the Google Index. So, this is my longwinded way of asking for your opinion on whether other SEOs in my position would recommend spending time on building the back link profile to strengthen DA and PR of deeper pages before you start making content optimisations (given I am unable to do them at the same time). It's tricky with small clients as they don't necessarily understand how long these things can take. Cheers! Laurie
Link Building | | Laurie-Tomahawk0 -
Finding email addresses: Link Building
We're going to have 50-100 useful, well-written articles and we want them to be linkbait, and to use them in our backlink campaign. I assume when doing a backlink campaign, it is very important who you send your email to. What are the best ways to find the right email address, and who/what am I looking for?
Link Building | | BobGW0 -
How to make directory submission & link building easy
Hi guys, sometime ago I found a website who submits my website to few 100 directories for lessthan $100. I cant find the link anymore. Can you guys please tell me how to get my site submitted to many directories easlilly? and if someone can think of a service provide? Thanks guys.
Link Building | | Uds0 -
When link building is returning little success, what is a good plan b?
I know that in an ideal world you would be able to create an amazing site with great content that every one would link to. But what if you're not able to so this, what if you the market you're in is very competitive and you're struggling to find good link partners. I know I can submit to directories and article/press sites but surely this isn't enough to get me any where near my desired goal! I guess I'm asking: is gaining reciprocal links the be and end all of Serps, am I missing any other SEO techniques to get my site higher up the rankings?
Link Building | | newdaymedia0 -
Link Building for a New Blog
We are setting up a new blog and I was wondering what is the best way to build good quality links for a new website? I have been researching this quite a bit on the forums and a lot of people talk about writing good content which I agree with however no one will find that content if we are not ranking in Google for our keywords. From what I have read the following is what I should be doing Directory's Creating Link-bait (Info-graphics) PR Releases or Getting News Sites to link to us I have heard a lot of mention of using Articles sites like ezinearticles but I have also read that Post Panda that they dont have as much link juice as they once had and also I don't think that for a Blog that we should be using it as well but maybe I am wrong? Would appreciate some peoples suggestions
Link Building | | The_Zero_Wolf0 -
Link building options...slim
I am in a smaller town and sell real estate. I have seen a lot of the competitors links and some of them are just blog commenting spam and things like that (although they are ranking well for certain terms and their links are coming from sites that have nothing to do with real estate.) I guess what I am trying to say is should I start going after links from other towns/cities in my state or should I go outside of my state and start looking for other links in other cities and states? I have bought my townstate.com from someone recently and it ranks highly for town,state. I am trying to find different ways to get to number one for my "town, state real estate". What would you do? Would you continue to add content once a week or so as well as build links? Thanks!
Link Building | | blake-766240 -
Would you truste this link building buissness ?
http://www.actuallyrank.com/85.php i am working on french site and i don't have a tone of budjet. would you truste this link building buissness ?
Link Building | | martinLachapelle0