Snagged an Expired Domain Best way to get all the Link Juce?
-
Found a PR4 domain that had expired and not been renewed. Best way to get all the link juice from it? just 301 the whole thing to MY main domain?
-
Good advice! Very timely considering I just asked a question about expired domains as well!
-
If the domain holds its linkjuice after the expiration then the 301 would be a good way to send the linkvalue to another site.
However, if this domain is similar in topic to a domain that you own it might be a good idea to do a page-by-page review of the backlinks and 301 redirect expired pages to active pages on your existing site that are about the same topic.
You might also consider creating new pages on the same topic where needed to receive the 301 and the traffic/linkvalue that goes with them.
One of the problems of redirecting anything is that webmasters who gave the original links might discover that what they linked to has changed and take down the link. So if you can point to same topic content - especially content that is superior - you will then have a better chance of holding the original links long term.
Try to surprise them with superior content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can you best use additional domains with important keywords
Currently I have a corporate website that is ranking all right. However, I have some additional domains containing import search terms that I would like to use to get higher rankings for the corporate website, or allow these domains to generate more traffic for the corporate website. What are best practice in using these domains with keyword terms, to make most use of them, for ideally both ranking as well as generating additional traffic. All input is highly appreciated.
Technical SEO | | moojoo0 -
Is there a way to index important pages manually or to make sure a certain page will get indexed in a short period of time??
Hi There! The problem I'm having is that certain pages are waiting already three months to be indexed. They even have several backlinks. Is it normal to have to wait more than three months before these pages get an indexation? Is there anything i can do to make sure these page will get an indexation soon? Greetings Bob
Technical SEO | | rijwielcashencarry0400 -
We registered with Yahoo Directory. Why won't this show up as a a linking root domain in our link analysis??
Recently checked our link analysis report for 2 of our campaigns who are registered in the dir.yahoo.com (yahoo directory). For some reason, we don't see this being a domain that shows up as linking to our website - why is this?
Technical SEO | | MMP0 -
Best hosting
We understand that some companies offering class c ips can still be fingerprinted.. Is there any hosting site that does offer class c ips that prevents that? Or is the best bet using privacy on all domains and then using multiple hosting companies, checking the ips they offer as you go? If that is the case, are there any recommendations for the best host companies that offer the least fingerprinting?
Technical SEO | | Stevej240 -
Domain Masking with New Keyword-Rich Domains
Hello, friends. We have an ecommerce site and we also own several keyword-rich domains but haven't done anything with them yet. Is there any value in using domain masking to point them to either product pages or special landing pages on our primary ecommerce site? Here's an example: Primary site is widgetzone.com Keyword rich URL is acmewidget.com (which is totally blank and isn't indexed) It could point to our category page for Acme Widgets: widgetzone.com/category/acme-widgets or it could point to a new landing page: widgetzone.com/acme-widgets My concern is that because the keyword-rich URL hasn't been utilized at all there's really no point in redirecting it. I'm of the mind that it's either going to be ineffective at best or a duplicate content issue at worst. What do you guys think? As a follow-up, if we don't redirect these domains, what should we do with them? Just try to sell them off rather than create totally new sites?
Technical SEO | | jbreeden0 -
If two links from one page link to another, how can I get the second link's anchor text to count?
I am working on an e-commerce site and on the category pages each of the product listings link to the product page twice. The first is an image link and then the second is the product name. I want to get the anchor text of the second link to count. If I no-follow the image link will that help at all? If not is there a way to do this?
Technical SEO | | JordanJudson0 -
Old owners links pointing to new owners domain
We have a number of web sites. We recently acquired an excellent domain name, it happened to be owned by one of our competitors. Our competitor has a lot of web sites, each domain having a basic 5 page unoptimized site with one of those pages little more than a link farm. They have over three hundred domains with all but lets say 10 of them consisting of basic 5 page sites with a link "directory" on one of those pages. - the directory page is the same on every single site/domain. One of the links from that directory is going to our newly acquired domain and newly optimized web site. Being new to this, should this pose any kind of concern for us? Thanks in advance!
Technical SEO | | PlasticCards0 -
Using hyphenated sub-domains or non-hyphenated sub-domains? What is the question! I Any takers?
For our corporate business level domain, we are exploring using a hyphenated sub-domain foir a project. Something like www.go-figure.extreme.com I thought from a user perspective it seems cluttered. The domain length might also be an issue with the new Algorithm big G has launched in recent past. I know with past experience, hyphenated domains usually take longer to index, as they are used by spammers more frequently and can take longer to get out of the supplementary index. Our company site has over 90 million viewers / year, so our brand is well established and traffic isn't an issue. This is for a corporate level project and I didn't have the answer! Will this work? anyone have any experience testing this. Any thoughts will help! Thanks, Rob
Technical SEO | | RobMay0
