Snagged an Expired Domain Best way to get all the Link Juce?
-
Found a PR4 domain that had expired and not been renewed. Best way to get all the link juice from it? just 301 the whole thing to MY main domain?
-
Good advice! Very timely considering I just asked a question about expired domains as well!
-
If the domain holds its linkjuice after the expiration then the 301 would be a good way to send the linkvalue to another site.
However, if this domain is similar in topic to a domain that you own it might be a good idea to do a page-by-page review of the backlinks and 301 redirect expired pages to active pages on your existing site that are about the same topic.
You might also consider creating new pages on the same topic where needed to receive the 301 and the traffic/linkvalue that goes with them.
One of the problems of redirecting anything is that webmasters who gave the original links might discover that what they linked to has changed and take down the link. So if you can point to same topic content - especially content that is superior - you will then have a better chance of holding the original links long term.
Try to surprise them with superior content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way for users to upload their images to my wordpress site to promote UGC
I have looked at lots of different plugins and wanted a recommendation for an easy way for patients of ours to upload pictures of them out partying and having fun and looking beautiful so future users can see the final results instead of sometimes gory or difficult to understand before and after images. I'd like to give them the opportunity to write captions (like facebook or insta posts and would offer them incentives to do so. I don't want it to be too complicated for them or have too many steps or barriers but I do want it to look nice and slick and modern. Also do you think this would have a positive impact on SEO? I was also thinking of a Q&A app where dentists could get Q&A emails and respond - i've been doing AMA sessions and they've been really successful and I would like to bring it into out site and make it native. Thanks in advance 🙂
Technical SEO | | Smileworks_Liverpool1 -
SEO URLs: 1\. URLs in my language (Greek, Greeklish or English)? 2\. Αt the end it is good to put -> .html? What is the best way to get great ranking?
Hello all, I must put URLs in my language Greek, Greeklish or in English? And at the end of url it is good to put -> .html? For exampe www.test.com/test/test-test.html ? What is the best way to get great ranking? I am a new digital marketing manager and its my first time who works with a programmer who doesn't know. I need to know as soon as possible, because they want to be "on air" tomorrow! Thank you very much for your help! Regards, Marios
Technical SEO | | marioskal0 -
Too Many Links?
Search Term is Indianapolis Wedding Photographers. Site is http://www.tallandsmallphotography.com/ Their metrics are through the roof compared to everyone else's. They've dropped from 27 in May to 40 Now. 'A' Grade on-site optimization. Either there's too many links, or there's some bad links involved... I don't know which it is...
Technical SEO | | WilliamBay0 -
Why is there duplicates of my domain
When viewing crawl diagnostics in SEOmoz I can see both "www.website.com" and a truncated version "website.com" is this normal and why is it showing (I do not have duplicates of my site on the server)? E.g.: http://www.klinehimalaya.com/
Technical SEO | | gorillakid
http://klinehimalaya.com/0 -
We registered with Yahoo Directory. Why won't this show up as a a linking root domain in our link analysis??
Recently checked our link analysis report for 2 of our campaigns who are registered in the dir.yahoo.com (yahoo directory). For some reason, we don't see this being a domain that shows up as linking to our website - why is this?
Technical SEO | | MMP0 -
Sub Domain vs. New Root Domain for New Brand
Would you recommend a new brand be placed as a subdomain to the existing parent company or create a separate root domain for this new brand?
Technical SEO | | ScratchMM0 -
Anchor Text the best way to use it
Hi i am wanting to gain links to my site and make the links relevant and have seen many sites that do not have the keyword on their site and have been told as well as having the keywords in the image that they will also have anchor text from other sites. Can anyone please tell me the important of anchor text and how i should use it. Is it wise to build anchort text links within your own site and what other sites should you be looking for. I have used a few article sites to gain anchor text links but most of these are no follow which does not help me. any advice would be great
Technical SEO | | ClaireH-1848860 -
A Puzzling Link
I'm stumped and I'm hoping some mozzers will be able to help. I run our company blog (http://scottymacblog.com/). The last couple of days I have noticed that the blog is receiving some traffic from cnn.com. I looked, but cannot find any mention of the blog on cnn. Adding to my frustration is that the content on cnn is constantly changing. Our blog doesn't do any sort of advertising and no one affiliated with the blog posts on cnn. As great as it is to be getting traffic from such a valued source, I have no idea why. Has something like this happened to (for?) anyone else? Any ideas on how I can research the source of the link? Thanks in advance!
Technical SEO | | EssEEmily0