Value of Inbound Links to Pages With a lot of Outbound Links
-
Suppose you have a resource page of the Top 50 Awesome Sites in your niche. Since there are about 50 outbound links, then I would think there will be less Page Rank being passed to internal pages from internal links on the resource page.
Since you are getting less PR passed to internal pages, are there other ways the inbound links can be beneficial, such as increasing the diversity of links of your domain?
Sites like SEO Optimise seem to create a lot of Top 30 Resources lists and I have read that they think it is a strong tactic.
-
Very good thread...I see what you're saying about time being used to do other "high priority activities" vs. controlling link juice, but I've found controlling link juice to be a high priority issue its self. To me, that's kind of like, "Why worry about how many MPG your car gets when you can figure out how to buy more gas".
Again, this is just in my experience, but I have seen remarkable ranking increases through conscious use of link equity. Whether it be with the use of NoFollow (which I know Google has said doesn't work but I believe otherwise), restructuring site architecture, or using Robots.txt, it seems like making the most use of the "juice" (or fuel), would be a worthwhile task.
I'm also still torn about "Top 50" pages that don't generate a a substantial number of links. And to explain why, I'll pose a hypothetical.
Is link juice zero-sum?
-
I'd also like to flesh out a key thing EGOL said and that Joe touched on.
"personally don't worry about linkjuice. I just link out as it meets the needs of my content and my visitors."
In my experience, if you are spending any significant amount of time on trying to figure how to pass more or less link juice from a particular area or page of your site, you are more than likely expending energy that could be used much more effectively if it's directed toward developing more content, more inbound links, social mentions, or any number of other high priority tasks.
The return on investment of evaluating link juice distribution in a way like you've described is unbelievably minor at best. And in fact, unless you have the capacity, time, and energy to do true A/B testing on a dozen or more specific sub-factors related to that link value passing, you wouldn't even come close to being half accurate in your evaluation.
Sure, it's a great exercise, and could be fascinating to write an SEO article about. But that's really about it.
-
I agree with EGOL. He has taught me to consider the value of my content and helped me realize that producing more valuable content is better than most things we think we can do to manipulate the search engines.
-
I think that the key here is the quality of your content.
If you have substantive content that is genuinely linkworthy then you should not be afraid to link out to other domains. However, if you are just tossing up yada yada yada content that nobody cares about then you are not only wasting those links, you are wasting those pages and you are wasting your time.
Now, if you are worried about linkjuice then consider how that page fits in the linkage of your site. If it has a sitewide link into it then a lot of linkjuice is going to flow in and a lot is going to flow out. However, if there is only one link from an unimportant page coming in then not nearly as much will flow out.
I personally don't worry about linkjuice. I just link out as it meets the needs of my content and my visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links to sub pages
Hi, if I am building links to pages outside of my home page, is that link still a referring domain. Also, does that link also help the SEO of the keywords targeted on the home page. Most of our links are home page targeted and we need to start ranking on subpages but need to know if these links only help the page they are aimed at
Link Building | | Caffeine_Marketing0 -
Links to deep pages good for Homepage ranking?
Hello Moz community. My question today is: if I got great backlinks with anchor text "abc" coming to a deep resource page in my site, will these links help my homepage rank for keyword "xyz"? In other words, are all links (regarless of anchor text) coming to a site helpful for the homepage to rank for its main keyword? Thanks.
Link Building | | EduardoRuiz0 -
Home Page & Most Important Category Page Cannibalizing Each Other
OK, so here goes. We have an odd situation on our hands. Our website sells a product technically known as "nail polish strips". We are a small player at the moment, but the reviews we've gotten in "side-by-side" comparisons vs. the big boys have been crazy, and literally always in our favor. Now the issue..... The best way to describe our product as mentioned above is they are Nail Polish Strips. Our domain name includes the term "Nail Strips" in it. Of the 200+ bloggers that have done reviews and provided us links, about 80% or so have linked to the home page, most just using our websites name, some have been nice enough to actually use keyword terms like nail polish strips. Moral of the story, for the term nail polish strips, our link profile would indicate to the google machine that our home page is stronger for this term. THE BIG ISSUE HOWEVER...... Our main category on the site that shows products is the page we originally intended to optimize for the term Nail Polish Strips. And our aim was going to be to optimize our home page for something else, like maybe plain old Nail Strips. THE BIGGER ISSUE...... At any given moment, Google is having a hard time figuring it out. Based on our link profile, we should be on page one, but what we're seeing is today, it's our Nail Polish Strips category page that ranks for that term, and tomorrow that listing will be replaced with our home page. Literally, last night the home page was on the top of page two, and today, the category page is on the middle of page two. They keep flip flopping. Sometimes they both appear within the first 3 pages, sometimes only one appears on page two, the other drops out of the top 10 pages. OUR THINKING IS....... Our home page obviously has more strength and if the google machine is even implying they like it for that term, we might as well accommodate that. Keyword spy shows this term has a volume of around 18,000 searches. The term isn't hugely competitive, so we planned to 301-redirect the current category page URL that is competing with the home page, to the home page, and re-create and optimize the category page for something different, like Nail Polish Stickers or something to that effect. THE FINAL ISSUE....... The term stickers in this industry as it relates to our product has been the victim of a negative PR campaign because the big boys (or girls) are trying to say "Nail Stickers" are garbage as opposed to "Nail Polish Strips". The problem is Nail Stickers gets a lot more traffic. So we figured, we'd optimize the category page for Nail Polish Stickers, and explain in the text, that despite what some of our competitors say, just because we're using the word "stickers" to describe them, doesn't mean they are bad, so on and so forth. I ONLY MENTION THIS SO YOU SEE WHY I'M HESITANT TO PULL THE TRIGGER ON OUR ABOVE FIX. I know this is long, and I'm not doing a great job of putting it in to words, but any insight will help. I'm supposed to pull the trigger today or tomorrow on this re-direct and new strategy, but don't want to do so until I get some of my fellow ninja's opinions.
Link Building | | AarcMediaGroup0 -
Does the twitter link shortening service reduce link value (strength).
We have many SEO team members that use Twitters link shortening service, will this reduce the strength or value of the page to be indexed? I ask this cause the displayed URL isn't the actual page it is going to and would like to make appropriate changes to improve our company's SEO For example: http://t.co/zHu8vIcjPx is going to page http://4wheelonline.com/atv/QuadBoss.107503 Thank you for your assistance.
Link Building | | WebRiverGroup0 -
Whats the quickest way to measure inbound linkes to an inner page?
Greetings from 12 degrees C just stopped raining wetherby Uk 😉 Whilst there is a stack of tools out there capable of measuring inbound links to a site i need a tool that can target a specific page and inform me about the origin & volume. Put another way i need to know what tool could tell me how many links this page is getting:http://www.sandersonweatherall.co.uk/office-to-let-leeds/ Thanks in advance,
Link Building | | Nightwing
David0 -
Header and Footer Links on Home and other catelog pages of site
Hello, in our site www.mycarhelpline.com - we have just reworked on header and footer links. Have removed lost of unncessary footer links. However, the header links on extreme top right side has some links like - login, register, about us, partner with us etc. Is is that google will give importance to these links and i rather should move them to footer links of page and should move the most important anchor links on the top header. Pl suggest
Link Building | | Modi0 -
Best way to create deep links - Building links to inner pages
I am looking for a cost effective way to rank 30 inner pages, which are all low competition, long tail keywords. What type of links are the best for this type of project, social bookmarks, article marketing, high pr links, etc.... Also who would be good to hire for this type of project?
Link Building | | newcitymoving0 -
Whats the value difference in related and non related link?
Whats the value difference in related and non related link? In % We always hear that links has to be related to the topic of the website, but whats the difference it makes? I wish to hear some responses from SEOMOZ staff
Link Building | | DiamondJewelryEmpire0