Value of Inbound Links to Pages With a lot of Outbound Links
-
Suppose you have a resource page of the Top 50 Awesome Sites in your niche. Since there are about 50 outbound links, then I would think there will be less Page Rank being passed to internal pages from internal links on the resource page.
Since you are getting less PR passed to internal pages, are there other ways the inbound links can be beneficial, such as increasing the diversity of links of your domain?
Sites like SEO Optimise seem to create a lot of Top 30 Resources lists and I have read that they think it is a strong tactic.
-
Very good thread...I see what you're saying about time being used to do other "high priority activities" vs. controlling link juice, but I've found controlling link juice to be a high priority issue its self. To me, that's kind of like, "Why worry about how many MPG your car gets when you can figure out how to buy more gas".
Again, this is just in my experience, but I have seen remarkable ranking increases through conscious use of link equity. Whether it be with the use of NoFollow (which I know Google has said doesn't work but I believe otherwise), restructuring site architecture, or using Robots.txt, it seems like making the most use of the "juice" (or fuel), would be a worthwhile task.
I'm also still torn about "Top 50" pages that don't generate a a substantial number of links. And to explain why, I'll pose a hypothetical.
Is link juice zero-sum?
-
I'd also like to flesh out a key thing EGOL said and that Joe touched on.
"personally don't worry about linkjuice. I just link out as it meets the needs of my content and my visitors."
In my experience, if you are spending any significant amount of time on trying to figure how to pass more or less link juice from a particular area or page of your site, you are more than likely expending energy that could be used much more effectively if it's directed toward developing more content, more inbound links, social mentions, or any number of other high priority tasks.
The return on investment of evaluating link juice distribution in a way like you've described is unbelievably minor at best. And in fact, unless you have the capacity, time, and energy to do true A/B testing on a dozen or more specific sub-factors related to that link value passing, you wouldn't even come close to being half accurate in your evaluation.
Sure, it's a great exercise, and could be fascinating to write an SEO article about. But that's really about it.
-
I agree with EGOL. He has taught me to consider the value of my content and helped me realize that producing more valuable content is better than most things we think we can do to manipulate the search engines.
-
I think that the key here is the quality of your content.
If you have substantive content that is genuinely linkworthy then you should not be afraid to link out to other domains. However, if you are just tossing up yada yada yada content that nobody cares about then you are not only wasting those links, you are wasting those pages and you are wasting your time.
Now, if you are worried about linkjuice then consider how that page fits in the linkage of your site. If it has a sitewide link into it then a lot of linkjuice is going to flow in and a lot is going to flow out. However, if there is only one link from an unimportant page coming in then not nearly as much will flow out.
I personally don't worry about linkjuice. I just link out as it meets the needs of my content and my visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO value of links from international TLDs to local (.be/.nl) TLDs
I'm linkbuilding for a couple of websitew of mine with TLD's of .be and .nl. When i look at my competitors, i see they also have backlinks from .com, .cz,... But do those international backlink account for any value (link juice) being past on?
Link Building | | RoderickG0 -
Links from sites with iffy link profiles?
So the site http://www.cadenas.de/ appears to have good decent scores from the various Moz ranks, but when I check out the site in OSE there are a lot of really sketchy links that jump out, online pharmacy/drug type links. I should also add that the negative links are seemingly going to a weird blog deep in the site and only appear when I select all links to the root domain in OSE. Everything about the site appears very legitimate except for the link profile which has me nervous. Would you guys pursue a link from this site?
Link Building | | CJ50 -
Linking to press coverage, reciprocal links?
We have been generating decent online press coverage with links to our site thanks to our PR agency and I have been asked to link to the online coverage from our website in a 'press coverage' section. My question is would google consider links from our site to the online press coverage as reciprocal links? Thanks
Link Building | | gavinr
Gavin0 -
Outbound Links as References - use nofollow or not?
Hey People 🙂 We run an ecommerce site and we research and wrote articles on health topics , and we post the references on the articles in posts ( Magento site / Wordpress for articles ) Should I be putting rel=nofollow in the outbound links or not? I have read a few different posts but none seem to definitively fit my situation. Kind Regards
Link Building | | s_EOgi_Bear
Martin0 -
Do links from between common sites you run count as "bad" links?
Hi everyone,
Link Building | | AMA-DataSet
Iv recently been asked to review a group of sites. There are 3 sites, each of these sites has a link to the other two sites within the footer or the navigation.
These site are about a similar topic each provides a different perceptive or aims at a specific section of the industry so its not like the links are to irreverent sites. However because the links are in a global section they are repeated thousands of times on each site and count for a large proportion of the link profile to each site, I don't think this is good practise and I want to remove them or at least add a no-follow but my client insists they are relevant to each other and doesn't not want the links removing. What would be best in this situation? remove them? no-follow them? or leave them? Thank you in advance,
Liam0 -
If i get link pointing to a specific page , will that link add up to the count of linking root domains too ?
If I create a fresh link pointing to specific page on my site, apart from adding a number to "page linking root domains" does it also add up to root domain linking ?
Link Building | | Techbate1 -
Too many on page links
Hi i'm new to MOZ, after sacking my SEO consultant due to the penguin update. My site position isn't fantastic right now for my national and local search terms 😞 The first problem i have is tackling too many on page links. I understand it should be 100 or less, unless users would benefit more. Looking at my links i have up to 200 on page links (which i know are not beneficial or user friendly). If i give you an example this page has 208 links: http://www.drivejohnsons.co.uk/blog/page/3 Heres another one with 157 links: http://www.drivejohnsons.co.uk/author/admin/page/2 Here's one that isn't associated with my blog that has 188 links: http://www.drivejohnsons.co.uk/testimonials On average most pages excluding the blog have around 120 links per page and i know thats to do with my Nav Bar - which i will sort out. My question is: Because the majority of these high link pages are associated with my blog, will that affect my site SEO performance? If yes, does anyone have any suggestions as to how i can reduce the total links on each page within my blog? The more i blog, this number is only going to increase 😞 Im using wordpress. I was just wondering if any of these imports would help ? | Blogger | Install the Blogger importer to import posts, comments, and users from a Blogger blog. Blogroll | Install the blogroll importer to import links in OPML format. Categories and Tags Converter | Install the category/tag converter to convert existing categories to tags or tags to categories, selectively. LiveJournal | Install the LiveJournal importer to import posts from LiveJournal using their API. Movable Type and TypePad | Install the Movable Type importer to import posts and comments from a Movable Type or TypePad blog. RSS | Install the RSS importer to import posts from an RSS feed. Tumblr | Install the Tumblr importer to import posts & media from Tumblr using their API. WordPress | Install the WordPress importer to import posts, pages, comments, custom fields, categories, and tags from a WordPress export file. | If anyone can help, i would very grateful.
Link Building | | Anthony19820 -
Google is no longer ranking home page but sub page lower, why?
We were ranking on page 2 and number 4 for the key word motorcycle tires. Google was ranking our home page jakewilson.com; however, we have been adding new content to our site and doing some internal linking. We pointed some links about motorcycle tires to http://www.jakewilson.com/cl/52/Motorcycle-Tires and now that page ranks but on page 3 not 2. Any thoughts?
Link Building | | DoRM0