Title Keyword Question
-
I'm writing up keywords for new pages on a website. There are a number of variations on the way we can say what we're looking for, and I don't want to post the specific keywords but I'll give an example using fruits. Let's say I want to optimize for Granny Smith apples, McIntosh apples, Jonathan apples, etc.
Could my title be Apples - Granny Smith, McIntosh, Jonathan
and my page will come up when someone searchs "Granny Smith apples" or "McIntosh apples" etc. or do the words have to be repeated in order. Obviously I will also be repeating these in the description and on the page I'm optimizing. Thanks!
-
I would tend to use a keyword tool which identifies traffic. Determine which will yield the most fruit and go that direction. I would alos suggest using website pages and content to support........ so, have individual pages for each apple type, then you could use the apple types for your page titles. Just my thoughts.........
-
Hmm... I see your dilemma!
Unfortunately it seems to be the site structure is causing some trouble, although its hard to tell without more specific information. When a website deals with multiple topics that can be drilled down further you really want a separate page for each topic.
Page 1 -> XYA
Page 2 -> XYB
etc..
It is hard to tell without knowing the exact categories, but if this makes sense and it is possible to convince the site owners to do so, I would split things up into multiple pages, each with a unique category.
If this is not possible, I would go with the shorter option in the title tag, but be sure to group the words together in the body of the page, in bold if possible, only if it appears natural.
-
Let me clarify a little bit, because I don't think my example was optimal. Let's say I want to optimize for three-word phrases, but two of the words repeat. So, I can either have my title tags be XYA, XYB, XYC, XYD or my title tags can be XYA - B, C, D
The former seems a little on the spammy side because it's so repetitious and may turn off visitors. However, it seems like it would be the preferred method in order to rank highly for those terms. This gets me over the preferred number of 8 keywords, if repetition counts towards that. If I use the latter, will I still have a shot at ranking for XYB, XYC and XYD?
Thanks again, and I hope this helps clarify my issue a little better!
-
I would keep the title clean and focus on the main "apple", the one that has the most search traffic. But then focus the site on the other variations or types. Focus on the content, anchor text links to the page, h1 & h2 tags, etc.
SEOmoz's Title Tag - Best Practices for SEO: http://www.seomoz.org/learn-seo/title-tag
-
In this example your page would be relevant for "Granny Smith Apples" and might show in the search results. However, you might rank higher if you create a special page about Granny Smith apples with only that name in the title tag.
I use lots of title tags like you suggest. I consider them "shotgunning" plays for a wide range of keywords but not accurate plays for any of them. If you have a powerful site this strategy can rank you #1 for all of the terms.
-
Do some keyword research and see which of the terms will bring you the most traffic with a boost in the rankings. Then put that keyword first. The closer to the front of the title the more value the term holds.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Keywords
I am doing SEO on our eCommerce website and read that I should include keywords in the URL The original URL is: http://thegiftlinks.com/personalized-wedding-glass.html
On-Page Optimization | | abdulw
Title page: Wedding gift Dubai - Anniversary gift Dubai - Personalized Wedding Glass
Meta Data:
Wedding gift Dubai - Anniversary gift Dubai - Personalized Wedding Glass
It is great for a wedding gift and anniversary gift for friends and family members. If I will include the keyword to the url it will be like this
http://thegiftlinks.com/personalized-wedding-glass.html/Wedding-gift-Dubai is this the correct way to include keywords in the URL? Thanks0 -
Am I accidentally Keyword Stuffing?
Hey Guys, So I updated some copy on my site recently and noticed that whatever slender rankings I had (often on page 😎 have completely disappeared. The copy was the only change I have made. Now I haven't intentionally keyword stuffed however I have noticed that there happens to be a lot keywords in there. For example on my PPC page I use the phrase PPC 16 times however it has just naturally fallen into the content as that is what I'm writing about. I'm wondering if there are maybe too many mentions here? 16 repeats of the word PPC and on the page there are 490 words. Does that feel like too much repetition or am I barking up the wrong tree? Thanks, Matt
On-Page Optimization | | MattStott40 -
Meta Title for Category Pages
I am trying to improve the SEO for a few key category pages on my blog. I have two ranking really well so I want to boost them and bring up some others. Can I put two keywords in the meta title? Example: Maternity Deals | Pregnancy Deals Or should I just stick with one? Thanks!
On-Page Optimization | | dealblogger0 -
Internal Link Title and Anchor Text Question
So, I am kind of a newbie with all of this stuff, so please bear with me! If you have a chance to look into the domain it's www.noip.com I have checked the internal followed and 301 links. It seems like it is pulling in all of our navigation a funky way. all of those link have no data for the title and the anchor text is Home, Contact Us, Forgot Password?, ETC. Is this correct? I have tried to look into the way other websites are doing it and it seems wrong. I tried to talk to my developer, but he is not so sure. Do we simply need to make more copy on our site that has internal links within the copy with anchor text that is for keywords that I would like to be ranking for? Like Managed DNS? and then that page goes to the managed DNS page? Or what? Sorry if i am not being totally clear. Any help and advice is 110% welcomed!!! Natalie
On-Page Optimization | | vwnatalie0 -
Title Tag To Long
In the initial review of my site, I have 38 warnings of title tags to long. It also says these warnings are often penalized by search engines. In Google webmaster tools, It says I have no problems with long title tags. So am I getting penalized and do I need to shorten them? I would already have shortened them but in the past, everytime I have changed my title tag I have been penalized by the search engines. I usually get my rankings back but it can take up to a month and a half to get back to where I was.
On-Page Optimization | | tkobrien0 -
Link juice question
In theory: If i have a page with only two outgoing, do-follow links,
On-Page Optimization | | elgoog
and both have the same target,
only the first one will be counted.. right? Will that link pass 100% or 50% of the link juice? (if the anchor text is the same or different does not make any difference i think)0 -
Page title
So if we have a main category page on our site (mines an ecommerce site), do we go for more than that main keyword phrase for that category of products, or is it better to just keep it by itself, and not utilize the 65-70 characters available?
On-Page Optimization | | azguy0