How is an SEO's time best used?
-
We have over 50 highly varied and niche sites in our company. Each website is for an annual event spread across the calendar.
I am the solo SEO person here and was wondering what your opinions are about what would bring in the greatest SEO power in my limited daily allotment; link building? Keywords? Content?
Oh, and to make my life even easier - its all based on SharePoint 2007!
-
EGOl - again, you have really helped!
You definitely are an SEO Guru!!
-
Since you are ranking well already. I would think that the linkbuilding is not "urgent" - especially if the people doing the searching are highly interested in the event and are likely to visit more than one website.
My first priority then would be to define what content should be on these sites? What is "the minimum"? What would be "ideal"? And, what would be "kickass"?
Once I have that I would get "minimum" on every site then start to get "ideal" everywhere. Only then would I try to get links if the links that I am trying to get are given on merit.
I would try to get "kickass" content on the sites that are most important or the ones that face heavy competition.
-
EGOL - thanks again for all of the help. To answer your questions;
The search volume isn't very high - maybe globally in the thousands according to SEOMoz's Keyword Difficulty Tool.
We rank high generally in the SERPs for the important terms.
From all of the answers here, and obviously knowing how things work in my company, I'm leaning heavily towards focusing my energies on link building with a secondary focus on creating new content.
-
Is there genuine search volume for these events and if there is how do you rank in the SERPs for the important terms?
-
Thanks EGOL for your answer.
We have:
little content, (I am working on fixing that)
few competitors in this, an exceptionally niche market
some inbound links from .edu and .gov sites but nothing astonishing
Basically I can only do actions to all or none of the sites as they theoretically receive the same level of attention from me.
-
Thanks for the help Asim!
Luckily our keywords are quite niche but content is difficult to get hold of because of this speciality. I'm going with linkbuilding and social media on this one!
-
I agree, before you do anything it's best to take some time and asses your current metrics, statistics, rankings, etc in order to determine where your most time should be spent on SEO.
-
First, spend some time auditing technical aspects. Be sure you're not "getting in your own way" by doing something technically unsound (duplicating page titles, robots.txt problems, etc).
I also suggest dedicating a majority of resources to content. It would be helpful to know a little more about the nature of your sites.
After content, I would dedicate the remaining resources to link building in the form of getting your best content in front of the right audiences. That's your most efficient shot at acquiring new links, shares, etc.
-
If I was going to allocate company resources in response to an answer to this question I would want that answer to be based upon good and complete information. Needed for a good answer is an evaluation of your content, evaluation of your competitive position, evaluation of your inbound links, evaluation of your current SEO and more.
Any answer that is given without these evaluations is a guess and could direct you to spend time/money where it will not be effective. Also, the answer will probably not be the same for each of your sites.
So, instead of giving you an answer that could be really wrong my advice would be to hire someone who can spend the time needed to provide a good and competent answer.
-
I would focus on creating a stream of unique valuable content on your website, the reason why I say content is because of the following:
- More Content on website helps increase Domain Authority (Links to a better job of this)
- Good Content can be linkworthy (acquire links organically)
- More content gives your website more opportunities to gain the longtail search traffic
Obviously try to use your ideal "keywords" that will convert your traffic into customers or leads for whatever you are selling or promoting.
Depending on how much time you really have for SEO, Linkbuilding should be a priority, without links you are not going to gain the ranking and traffic you would want to have.
So here is how I would rank your priorities for SEO:
- Keywords
- Content
- Linkbuilding/Social Media
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Advice on estate agent website SEO next steps
Hi everyone, I have been working on the SEO for this website for a while now and have had a good amount of success increasing the traffic and rankings. However our main hurdle is improving conversions on the actual website - we want to encourage more people to book a valuation. Does anybody have any suggestions on how we can improve this? The website is www.richardkendall.co.uk Thank you
Web Design | | sophiecrosby970 -
How is Single Page Application (SPA) bad for SEO
Hi guys. I am quite inspired of SPA technique. It's really amazing when all your interaction with the site is going on the fly and you don't see any page reloads. I've started implementing the site with this instruction and already found nice guys to make the design. The only downside of the using SPA which I can see **is the **SEO part. That's because the URL does not really change and different pages don't have their unique URL addresses.
Web Design | | Billy_gym
Actually they have, but it looks like: yoursite.com/#/products yoursite.com/#/prices yoursite.com/#/contact So all of them goes after # and being just anchors. For Google this mean all of these pages is just yoursite.com/ My question is what is really proven method to implement the URL structure in Single Page Application, so all the pages indexed by Google correctly (sorry I don't mention the other search engines because of market share). The other question, of course, is examples. It will be great to see real life site examples, better authority sites, which use SPA technique and well indexed by search engines.1 -
Infinite Scroll and SEO - Is it enough to only link to the previous and next page in the pagination?
Hi all, We are implementing an eCommerce site where the results pages of the products will be visibile on one page (always loading new products when you scroll down the page). Now, I have read that the Google spiders cannot "load" new products scrolling down the page, hence the spider only sees the first few products of the results page. Our developer wants to implement a system where a users sees the first products on example.com/products Then scrolling down, he will see new products with the URL changing to example.com/page/2 and so on. Is it enough that we add a pagination link that goes from example.com/products to example.com/page/2 Then another link that goes from example.com/page/2 to example.com/page/3 and so on, so the Google spider can make his way through all the pages? Or is that too much deep linking and the spider wouldn't even crawl all the results pages? Any recommendations how to go about this? Many thanks in advance!
Web Design | | Gabriele_Layoutweb0 -
Best practice for multilanguage website ( PHP feature based on Browser or Geolocalisation)
Hi Moz Experts I would like to know what does it the best practice for multilanguage website for the default language ? There are several PHP features to help users to get the right language when they come from SEO and direct; present the default language by browser language, by gelolocalisation, etc. However, which one is the most appropriate for Quebec company that try to get outside Canada ? PRO and CONS. Thank you in advance.
Web Design | | johncurlee0 -
Is this CSS solution to faceted navigation a problem for SEO?
Hi guys. Take a look at the navigation on this page from our DEV site: http://wwwdev.ccisolutions.com/StoreFront/category/handheld-microphones While the CSS "trick" implemented by our IT Director does allow a visitor to sort products based on more than one criteria, my gut instinct says this is very bad for SEO. Here are the immediate issues I see: The URL doesn't change as the filter criteria changes. At the very least this is a lost opportunity for ranking on longer tail terms. I also think it could make us vulnerable to a Panda penalty because many of the combinations produce zero results, so returning a page without content, under the original URL. This could not only create hundreds of pages with no content, there would be duplicates of those zero content pages as well. Usability - The "Sort by" option in the drop down (upper right of the page) doesn't work in conjunction with the left Nav filters. In other words if you filter down to 5 items and then try to arrange them by price high to low, the "Sort" will take precedence, remove the filter and serve up a result that is all products in that category sorted high to low (and the filter options completely disapper), AND the URL changes to this: http://wwwdev.ccisolutions.com/StoreFront/category/IAFDispatcher regardless of what sort was chosen...(this is a whole separate problem, I realize and not specifically what I'm trying to address here). Aside from these two big problems, are there any other issues you see that arise out of trying to use CSS to create product filters in this way? I am trying to build a case for why I believe it should not be implemented this way. Conversely, if you see this as a possible implementation that could work if tweaked a bit, and advice you are willing to share would be greatly appreciated. Thanks! Thank you to Travis for pointing out the the link wasn't accessible. For anyone willing to take a closer look we can unblock the URL based on your IP address. If you'd be kind enough to send me your IP via private message I can have my IT director unblock it so you can view the page. Thanks!
Web Design | | danatanseo0 -
Using a lightbox
Using a lightbox type thing for our new website (you click on an image and then get a bigger version of image). Is there any best practices SEO wise for this and any no no's I should be aware of? It's all hard coded so not going the normal way via wordpress of using thumbnails then the larger original image as you click on the thumbnail, using two separate images- this sound to you guys?
Web Design | | Jon-C0 -
Is there such thing as too much product information in terms of SEO
Hi All, Our website sells products online and is a prestashop system Prestashop comes with a set form you use to fill in products, however to fill it all you end up creating alot of repeated data. What i need to know, is if you have: Product name: Audi A6 Rear Lamp Set Short Description: A Short & Sweet Description Long Description: A Long Boring Description Meta Title: Same as product name Meta Keywords: What more can be said about an A6 Rear Lamp Set??? Meta Description: Same as long and boring description Im stuck in a position of having the ability to add extra information (i.e Meta-Tags) But really ill end up repeating what is already in the products natural listing. In terms of good SEO, is it better to leave Meta Fields empty, or fill them in and be repetitive for product pages? Thanks all, any guidance will be well appreciated <colgroup><col width="57"><col width="36"><col width="323"><col width="328"><col width="56"><col width="26"><col width="55"><col width="23"><col span="2" width="25"><col width="24"><col width="25"><col width="95"><col width="158"><col width="123"><col width="130"><col width="28"><col width="34"><col span="2" width="64"><col width="537"><col width="188"><col width="319"><col width="303"><col width="329"><col width="177"><col width="96"><col width="128"><col width="172"><col width="547"><col width="62"><col width="87"><col width="85"><col width="94"><col width="162"></colgroup>
Web Design | | Ev84
| ID | Active (0/1) | Name* | Categories (x,y,z...) | Price tax excl (+10%) | Tax rate | Wholesale price | On sale (0/1) | Reduction amount | Reduction per cent | Reduction from (yyyy-mm-dd) | Reduction to (yyyy-mm-dd) | Reference # | Supplier reference # | Supplier | Manufacturer | EAN13 | Ecotax | Weight | Quantity | Short description | Description | Tags (x,y,z...) | Meta-title | Meta-keywords | Meta-Description | URL Rewrited | Text when in-stock | Text if back-order allowed | Image URLs (x,y,z...) | Feature |
|
| Price tax excl | Percentage Profit |0 -
What CMS system is best?
Hi Guys, I am in the process of developing some new areas of work and a good CMS is going to be required to make my SEO and everything included work to its best. What CMS systems are the best ones to use from an SEO prospective and generally all round? Thanks
Web Design | | wazza19850