How is an SEO's time best used?
-
We have over 50 highly varied and niche sites in our company. Each website is for an annual event spread across the calendar.
I am the solo SEO person here and was wondering what your opinions are about what would bring in the greatest SEO power in my limited daily allotment; link building? Keywords? Content?
Oh, and to make my life even easier - its all based on SharePoint 2007!
-
EGOl - again, you have really helped!
You definitely are an SEO Guru!!
-
Since you are ranking well already. I would think that the linkbuilding is not "urgent" - especially if the people doing the searching are highly interested in the event and are likely to visit more than one website.
My first priority then would be to define what content should be on these sites? What is "the minimum"? What would be "ideal"? And, what would be "kickass"?
Once I have that I would get "minimum" on every site then start to get "ideal" everywhere. Only then would I try to get links if the links that I am trying to get are given on merit.
I would try to get "kickass" content on the sites that are most important or the ones that face heavy competition.
-
EGOL - thanks again for all of the help. To answer your questions;
The search volume isn't very high - maybe globally in the thousands according to SEOMoz's Keyword Difficulty Tool.
We rank high generally in the SERPs for the important terms.
From all of the answers here, and obviously knowing how things work in my company, I'm leaning heavily towards focusing my energies on link building with a secondary focus on creating new content.
-
Is there genuine search volume for these events and if there is how do you rank in the SERPs for the important terms?
-
Thanks EGOL for your answer.
We have:
little content, (I am working on fixing that)
few competitors in this, an exceptionally niche market
some inbound links from .edu and .gov sites but nothing astonishing
Basically I can only do actions to all or none of the sites as they theoretically receive the same level of attention from me.
-
Thanks for the help Asim!
Luckily our keywords are quite niche but content is difficult to get hold of because of this speciality. I'm going with linkbuilding and social media on this one!
-
I agree, before you do anything it's best to take some time and asses your current metrics, statistics, rankings, etc in order to determine where your most time should be spent on SEO.
-
First, spend some time auditing technical aspects. Be sure you're not "getting in your own way" by doing something technically unsound (duplicating page titles, robots.txt problems, etc).
I also suggest dedicating a majority of resources to content. It would be helpful to know a little more about the nature of your sites.
After content, I would dedicate the remaining resources to link building in the form of getting your best content in front of the right audiences. That's your most efficient shot at acquiring new links, shares, etc.
-
If I was going to allocate company resources in response to an answer to this question I would want that answer to be based upon good and complete information. Needed for a good answer is an evaluation of your content, evaluation of your competitive position, evaluation of your inbound links, evaluation of your current SEO and more.
Any answer that is given without these evaluations is a guess and could direct you to spend time/money where it will not be effective. Also, the answer will probably not be the same for each of your sites.
So, instead of giving you an answer that could be really wrong my advice would be to hire someone who can spend the time needed to provide a good and competent answer.
-
I would focus on creating a stream of unique valuable content on your website, the reason why I say content is because of the following:
- More Content on website helps increase Domain Authority (Links to a better job of this)
- Good Content can be linkworthy (acquire links organically)
- More content gives your website more opportunities to gain the longtail search traffic
Obviously try to use your ideal "keywords" that will convert your traffic into customers or leads for whatever you are selling or promoting.
Depending on how much time you really have for SEO, Linkbuilding should be a priority, without links you are not going to gain the ranking and traffic you would want to have.
So here is how I would rank your priorities for SEO:
- Keywords
- Content
- Linkbuilding/Social Media
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Have you changed 100's of links on your site? Tell me the why's, the how's and what's!
Hello there. If you've changed 100's of links, then I'd like for you to contribute to this thread. I've created a new URL structure for a website with 500+ posts in an effort to make it more user friendly, and more accessible to crawlers. I was just about to pull the trigger, when I started reading up on the subject and found that I might have a few surprises waiting for me around the corner. The status of my site. 500 posts 10 different categories 50+ tags No Backlinks No recent hits (according to Google Analytics) No rankings. I'm going to keep roughly 75% of the posts, and put them in different (new) categories to strengthen SEO for the topic which I'd like to rank multiple categories for, and also sorted a list with content which I'd like to 410. Created new structure created new categories Compiled list of old URLs, and new URLs New H1, Meta Title & Descriptions New tags It looks simple on paper, but I've got problems executing it. **Question 1. **What do I need to keep in mind when deleting posts, categories, and tags - besides 410, Google URL removal? Question 2. What do I do with all the old posts that I am going to re-direct? Each post has between 10-15 internal links. I've started manually removing each link in old posts before 301'ing them. The reason I'm doing this is control the UX, as well as internal link juice to strengthen main categories. Am I on the right path? On a side note, I've prepared for the 301'ing by changing the H1's, meta data and adding alt text to images. But I can't help but to think that just deleting the old posts, and copying over the content to the new url (with the original dates set) would be a better alternative. Any contribution to this thread would be greatly appreciated. Thank you in advance.
Web Design | | Dan-Louis1 -
Best Practices-Optimize Theme Before Coding or After Coding?
We purchased a Wordpress Real estate theme called wpcasa. My developer started coding it. We hired a new SEO. The SEO looked at a simple page (About Us) and saw about 70 Java scripts and 11 templates and was very dissatisfied with the coding and heavy source code contained in the theme. My SEO claims the optimizing this theme (removing the unnecessary Java Scripts and combining the templates is way too much work and that it would be better to start from scratch and purchase a theme like https://my.studiopress.com/themes/agentpress/ with more compact, efficient and streamlined code. Problem is we need to throw out 2 months and thousands of dollars worth of code. My SEO says that in the day of Google's "mobile first" streamlined code is particularly important. My developer has taken the position that the code can be cleaned up after the design. Where it seems my SEO wants clean code to stat with. I don't know who to is right. Any ideas? Am I better of starting from scratch with a new more efficient theme, or cleaning up the code on the wpcasa theme? The code for the test page is below. Thanks! | |
Web Design | | Kingalan1
| | lang="en-US" prefix="og: http://ogp.me/ns#"> |
| | |
| | charset="UTF-8"> |
| | http-equiv="X-UA-Compatible" content="IE=edge"> |
| | name="viewport" content="width=device-width, initial-scale=1"> |
| | rel="profile" href="http://gmpg.org/xfn/11"> |
| | rel="pingback" href="http://dev.metro-manhattan.com/xmlrpc.php"> |
| | |
| | <title></span>About Metro Manhattan - Metro Manhattan Office Space<span class="html-tag"></title> |
| | |
| | |
| | |
| | name="description" content="New York City real estate brokerage service helps business tenants acquire office, commercial loft, retail or showroom space anywhere in Manhattan."/> |
| | name="robots" content="noindex,follow"/> |
| | property="og:locale" content="en_US" /> |
| | property="og:type" content="article" /> |
| | property="og:title" content="About Metro Manhattan - Metro Manhattan Office Space" /> |
| | property="og:description" content="New York City real estate brokerage service helps business tenants acquire office, commercial loft, retail or showroom space anywhere in Manhattan." /> |
| | property="og:url" content="http://dev.metro-manhattan.com/about-us/" /> |
| | property="og:site_name" content="Metro Manhattan Office Space" /> |
| | name="twitter:card" content="summary_large_image" /> |
| | name="twitter:description" content="New York City real estate brokerage service helps business tenants acquire office, commercial loft, retail or showroom space anywhere in Manhattan." /> |
| | name="twitter:title" content="About Metro Manhattan - Metro Manhattan Office Space" /> |
| | name="twitter:image" content="http://dev.metro-manhattan.com/wp-content/uploads/2018/07/process-01.png" /> |
| | |
| | |
| | rel='dns-prefetch' href='//maps.googleapis.com' /> |
| | rel='dns-prefetch' href='//maxcdn.bootstrapcdn.com' /> |
| | rel='dns-prefetch' href='//fonts.googleapis.com' /> |
| | rel='dns-prefetch' href='//s.w.org' /> |
| | rel="alternate" type="application/rss+xml" title="Metro Manhattan Office Space » Feed" href="http://dev.metro-manhattan.com/feed/" /> |
| | rel="alternate" type="application/rss+xml" title="Metro Manhattan Office Space » Comments Feed" href="http://dev.metro-manhattan.com/comments/feed/" /> |
| | rel="alternate" type="application/rss+xml" title="Metro Manhattan Office Space » About Metro Manhattan Comments Feed" href="http://dev.metro-manhattan.com/about-us/feed/" /> |
| | |
| | |
| | rel='stylesheet' id='font-awesome-css' href='http://dev.metro-manhattan.com/wp-content/plugins/menu-icons/vendor/kucrut/icon-picker/css/types/font-awesome.min.css?ver=4.7.0' type='text/css' media='all' /> |
| | rel='stylesheet' id='menu-icons-extra-css' href='http://dev.metro-manhattan.com/wp-content/plugins/menu-icons/css/extra.min.css?ver=0.11.2' type='text/css' media='all' /> |
| | rel='stylesheet' id='contact-form-7-bootstrap-style-css' href='http://dev.metro-manhattan.com/wp-content/plugins/bootstrap-for-contact-form-7/assets/dist/css/style.min.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='wpsight-favorites-css' href='http://dev.metro-manhattan.com/wp-content/plugins/wpcasa-favorites/assets/css/wpsight-favorites.min.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='wpsight-listing-labels-css' href='http://dev.metro-manhattan.com/wp-content/plugins/wpcasa-listing-labels/assets/css/wpsight-listing-labels.min.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='wpsight-listings-map-css' href='http://dev.metro-manhattan.com/wp-content/plugins/wpcasa-listings-map/assets/css/wpsight-listings-map.min.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='wpfront-notification-bar-css' href='http://dev.metro-manhattan.com/wp-content/plugins/wpfront-notification-bar/css/wpfront-notification-bar.css?ver=1.7' type='text/css' media='all' /> |
| | rel='stylesheet' id='wpfront-scroll-top-css' href='http://dev.metro-manhattan.com/wp-content/plugins/wpfront-scroll-top/css/wpfront-scroll-top.min.css?ver=2.0.1' type='text/css' media='all' /> |
| | rel='stylesheet' id='chld_thm_cfg_parent-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/style.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='fontawesome.min.css-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london-child/assets/css/fontawesome.min.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='load-fa-css' href='https://maxcdn.bootstrapcdn.com/font-awesome/4.1.0/css/font-awesome.min.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='wpcasa-london-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london-child/style.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='bootstrap-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/vendor/twbs/bootstrap/css/bootstrap.css?ver=3.3.6' type='text/css' media='all' /> |
| | rel='stylesheet' id='bootstrap-dropdownhover-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/vendor/kybarg/bootstrap-dropdown-hover/css/bootstrap-dropdownhover.min.css?ver=1.0.0' type='text/css' media='all' /> |
| | rel='stylesheet' id='bootstrap-select-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/vendor/silviomoreto/bootstrap-select/css/bootstrap-select.min.css?ver=1.10.0' type='text/css' media='all' /> |
| | rel='stylesheet' id='awesome-bootstrap-checkbox-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/vendor/flatlogic/awesome-bootstrap-checkbox/awesome-bootstrap-checkbox.min.css?ver=0.3.7' type='text/css' media='all' /> |
| | rel='stylesheet' id='pushy-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/assets/css/pushy.css?ver=1.2.1' type='text/css' media='all' /> |
| | rel='stylesheet' id='lightslider-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/vendor/sachinchoolur/lightslider/css/lightslider.min.css?ver=1.1.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='lightgallery-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/vendor/sachinchoolur/lightgallery/css/lightgallery.min.css?ver=1.2.15' type='text/css' media='all' /> |
| | rel='stylesheet' id='animate-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/assets/css/animate.min.css?ver=1.2.1' type='text/css' media='all' /> |
| | rel='stylesheet' id='dashicons-css' href='http://dev.metro-manhattan.com/wp-includes/css/dashicons.min.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='google-fonts-css' href='//fonts.googleapis.com/css?family=Lato:700,400|Raleway:400,300&subset=latin' type='text/css' media='all' /> |
| | rel='stylesheet' id='wpmtst-custom-style-css' href='http://dev.metro-manhattan.com/wp-content/plugins/strong-testimonials/public/css/custom.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='zcffront-jquery-ui-css' href='http://dev.metro-manhattan.com/wp-content/plugins/zoho-crm-forms/assets/css/jquery-ui.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='zcffront-end-styles-css' href='http://dev.metro-manhattan.com/wp-content/plugins/zoho-crm-forms/assets/css/frontendstyles.css?ver=4.9.5' type='text/css' media='all' /> |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | rel='https://api.w.org/' href='http://dev.metro-manhattan.com/wp-json/' /> |
| | rel="EditURI" type="application/rsd+xml" title="RSD" href="http://dev.metro-manhattan.com/xmlrpc.php?rsd" /> |
| | rel="wlwmanifest" type="application/wlwmanifest+xml" href="http://dev.metro-manhattan.com/wp-includes/wlwmanifest.xml" /> |
| | name="generator" content="WordPress 4.9.5" /> |
| | rel='shortlink' href='http://dev.metro-manhattan.com/?p=3800' /> |
| | rel="alternate" type="application/json+oembed" href="http://dev.metro-manhattan.com/wp-json/oembed/1.0/embed?url=http%3A%2F%2Fdev.metro-manhattan.com%2Fabout-us%2F" /> |
| | rel="alternate" type="text/xml+oembed" href="http://dev.metro-manhattan.com/wp-json/oembed/1.0/embed?url=http%3A%2F%2Fdev.metro-manhattan.com%2Fabout-us%2F&format=xml" /> |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | rel="icon" href="http://dev.metro-manhattan.com/wp-content/uploads/2018/06/metromanhattan_icon-75x75.png" sizes="32x32" /> |
| | rel="icon" href="http://dev.metro-manhattan.com/wp-content/uploads/2018/06/metromanhattan_icon.png" sizes="192x192" /> |
| | rel="apple-touch-icon-precomposed" href="http://dev.metro-manhattan.com/wp-content/uploads/2018/06/metromanhattan_icon.png" /> |
| | name="msapplication-TileImage" content="http://dev.metro-manhattan.com/wp-content/uploads/2018/06/metromanhattan_icon.png" /> |
| | |
| | |
| | |
| | |
| | |
| | class="page-template page-template-page-tpl-about page-template-page-tpl-about-php page page-id-3800 page-parent custom-background wpsight-london" itemscope itemtype="http://schema.org/WebPage"> |
| | |
| | |
| | id="top" class="site-wrapper"> |
| | |
| | |
| | class="header-widgets"> |
| | |
| | class="header-full-width"> |
| | id="section-wpsight_london_listings_search-2" class="widget-section section-widget_listings_search">id="wpsight_london_listings_search-2" class="widget widget_listings_search"> <form <span="" class="html-attribute-name">method="get" action="http://dev.metro-manhattan.com/search/" class="wpsight-listings-search horizontal"></form> |
| | |
| | class="listings-search-default"> |
| | class="row gutter-30"> |
| | class="listings-search-field listings-search-field-text listings-search-field-keyword col-xs-12 col-sm-9"> |
| | class="listing-search-keyword text form-control" title="Keyword or Listing ID…" name=" |0 -
How Important is Title Tag while viewing in browser's tab
Hi SEOmozer,I have a dumb/silly question. Ok, I know Title tags are important for SEO and users and it shows up in the SERP and all that. My question is that, using a weird CMS, I have the title tag implemented and it appear in the SERP the way I want it. However, the problem is that when I hover over the tab on the browser, it doesn't appear the same way it is in the SERP. Does that really matter that it appears differently? I checked the HTMl and this what I got<title>Example Keywordtitle><meta name="layout" content="main"/><meta name="description" content="Keyword 1 | Keyword 2 | Company Name"/>So whats within the "content" is showing in the SERP and what is in "title" tag is showing in the browser tab. Shouldn't they be the same?
Web Design | | TommyTan0 -
My Site Is Using A Lot of Hosting Bandwidth. Suggestions?
My website http://www.socialseomanagement.com/ is using tons of bandwidth. I received a message from the hosting company saying I exceeded my monthly bandwidth and it has only been a few days. Can anyone take a look and make suggestions? Thanks
Web Design | | JChronicle0 -
Transitioning to a dynamic home page. Impact on SEO?
Home page redesign advice, please. We're a growing college textbook publishing company; a unique one in that we publish everything under an open license. Our homepage www.flatworldknowledge.com has a solid page score (80), and since our product serves several different customers/audiences -- students, faculty, bookstores -- we're transitioning to a dynamic home page approach. Returning instructors will be served a personalized faculty page, returning students a student oriented page featuring the books they've most recently accessed, and first time/anon visitors will receive a more neutral welcome page until we know more about them. Pros, cons with this change to a dynamic homepage? What should we be thinking about/concerned about from an SEO perspective? How do you address title tags? Will this approach dilute page authority? Thanks all!
Web Design | | JasonBilog0 -
What are some of the best website hosting platforms for Wordpress?
I'm looking for a new hosting provider and have been told to find one that specializes in Wordpress hosting because of higher page speed load times, etc.. Can anyone recommend a couple of Wordpress Hosting providers
Web Design | | webestate0 -
What Shooping Cart To Use?
Hi Any recommendations on shopping carts? I’m looking for something pretty cheap, not over $150 a month. But I don't want to sacrifice quality to save on loose change. Any suggestions?
Web Design | | wayne10