Linking to root domain or specific sub-site
-
Hello,
When optimizing for multiple keywords, should I try to get links back to the root domain of the company I work with, or would it be better to link back to sub-sites specific to the keyword I am optimizing for? Does 'getting the root up' help all keywords I work with?
Cheers,
Mike
-
read up on "keyword cannibalization" - it will give you a better view of how you can compete with yourself on keywords.
best of luck!
dan -
Total of 10-20. That includes the pre- and suffices. I am using only about 4 base keywords (very competitive though). Thanks for your advice, will target some sub-directories to get those up individually. The root is quite solid already, just was wondering if boosting it up even more would help all other keywords.
-
So you are optimizing 10-20 keywords each with those expansions? if the base keyword is the same you would probably want to minimize this and sectionalize where-ever you can.
ex:
grapes section
free grapes subsection
how to order grapes online subsectiona warning, if you're building sections on those expansions individually you are going to have a tough time building content and earning relevance as you are kind of competing with your own keywords, against SERPS that are targeted with relevant content.
you may be better off just targeting "free grapes" in 1 section with some keyword mix in the content and having 1 good relevant page instead of 10 low quality pages.
hope that helps.
dan
-
It is a few base keywords with expansions. Basically it is:
keyword
free keyword
keyword online
free keyword online
In this pattern. Overall I am currently going after maybe 10-20 keywords total. It isn't that all links will be going in to root.
And yes, I do mean sub directories. Sorry for using improper lingo.
-
Mike,
How many keywords are you optimizing for? If we're talking 100's/1000's, I would personally tend to lean towards pointing towards the most relevant content on your site. This will up "time on site" and lower "bounce rate" because the content the user just clicked the anchor text of will be more relevant than pushing them to your home page and having to search allover again. How many times have you clicked a random link only to be pushed to a home page and thought, "Well hell, I'm not going to bother!"
You should have a base set of "core" keywords you can target for your root domain.
Hope that helps,
dan
-
Hi Mike, when you say sub-sites I guess you mean sub directories or pages like: domain.com/some-page/, so when building links, yes the links to your home page will help the entire domain link metrics, but won't necessary make you rank for other keywords targeted in the sub-pages, besides a site with links coming in only to the home page does not look very natural, you might raise a flag there.
I would advice to build links to your home page and to other important pages of your website that target other keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
linking domain issues
Hello guys. I am having issues with my linking domains. These domains are made outside of my website. I have tried to disavow these links but not able to do it. These are mostly from google redirects links. Here is the```
Link Building | | Rom1988z
code_text0 -
Value of Links? What is each link worth?
Morning Everyone, I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic. I assume everyone also agrees on: The first link from a domain is the most valuable High DA sites are worth more than low ones. So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time. Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it. DA Rating First Link 2nd-5th Link 5th-10th Link 10Plus Links 5 $5 $2 $1 $0 15 $7 $3 $2 $1 25 $25 $10 $5 $2 35 $45 $20 $7 $3 45 $65 $30 $11 $4 55 $95 $45 $19 $5 65 $200 $100 $45 $6 75 $350 $120 $65 $9 85 $700 $240 $95 $15 95 $1100 $450 $200 $30
Link Building | | wellandpower1 -
What are some Boilerplate Link-Building Activities for a new site?
Assuming you have built a new sophisticated site that involves high user engagement as in bounce rate < 30% sophisticated genuine content (pages > 2000 chars) best possible site speed what are some of the boilerplate link building activities you would execute under which considerations? Activities: I am thinking of things along the lines of building X social media links using a fiverr submission to curated link directories reach out for high quality links with thought leaders etc Considerations: I am thinking of things along the lines of keep a constant link gain velocity over the first 3 months make sure you place links across pages not just the root domain make sure you have a mix of follow and no-follow links and a natural anchor text distribution In short I am hoping we can crowdsource a linkbuilding starting guide in the SEO world of 2015. /T
Link Building | | petersocapro0 -
How to derive link value from owned Pinterest-type site?
Good morning! Say the client is Acme Parakeets . . . if we created a "MyParakeetPin" Pinterest style board such as http://themifydemo.me/pinboard/ and promoted it to the parakeet community how might one set it up to generate maximum link value for www.acmeparakeets.com? And, did I set myself up for a 'tweet' joke?
Link Building | | GFujioka0 -
Sites with more than 18,000 links to my!
Tem um site enviando mais de 18 mil links para o meu site, como eu posso bloquear esses links e isso me prejudica ?? São Mais de 18 mil links com o texto acompanhantes RJ, isso prejudica meu posicionamento no google ? Have a website sending over 18mil links to my site, how can I block these links and this harm me? More than 18,000 are links to the text accompanying RJ, it undermines my position in google?
Link Building | | WebMaster210 -
How do you check to see if your site (site A) has already been linked to by another site (site B) when you have a large site with lots of links
There are some basics in SEO relating to finding out about who has linked to whom that I could use some help with.
Link Building | | hughman0 -
1 million links can harm your site?
I have a client that bought a link for his site on a non related site with the anchor text for main KW. That site brought over 1 million links to my client's site. Now what should i do? Should i let the link there? Or should i remove it? The age of the link is more than 1 year, and the link is placed in top menu, under the header.
Link Building | | maldiniii0 -
Getting a link from a page on a site with high site DA but low PA?
Does anyone know if it is still worth it getting a link from a page on a site with a really low Page Authority - say a news page on a site that has an SEO Moz tool bar PA of just 1 or 2, but the domain of the site has a high DA like say 83 Is this worth getting?? Thanks
Link Building | | inhouseninja0