Pages For Products That Don't Exist Yet?
-
Hi,
I have a client that makes products that are accessories for other company's popular consumer products. Their own products on their website rank for other companies product names like, for made up example "2011 Super Widget" and then my client's product... "Charger." So, "Super Widget 2011 Charger" might be the type of term my client would rank for.
Everybody knows the 2012 Super Widget will be out in some months and then my client's company will offer the 2012 Super Widget Charger.
What do you think of launching pages now for the 2012 Super Widget Charger. even though it doesn't exist yet in order to give those pages time to rank while the terms are half as competitive. By the time the 2012 is available, these pages have greater authority/age and rank, instead of being a little late to the party?
The pages would be like "coming soon" pages, but still optimized to the main product search term.
About the only negative I see is that they'lll have a higher bounce rate/lower time on page since the 2012 doesn't even exist yet. That seems like less of a negative than the jump start on ranking.
What do you think? Thanks!
-
Hi Fellows,
Thanks for the thoughts Mike, Charles & Kieran. All good ideas!
Best...Mike
-
I would second / third this. And don't put coming soon write a short spiel that says 2011 Super Widget is coming soon and should be this color and size and we will have ht charger when it comes out. What other items do you think the widget should have as accessories.
-
Ditto, I think it is a very good idea. One additional thing I would do is create some sort of "Signup" form so you can collect details of people interested in purchasing once released you could then send a email to once you get the full page up and running.
Kind of opposite to what you said, which I have also had great success with, is when a product isn't made any more, don't delete it, however keep the page and put on it alternative versions of the widget. People still search for years old products.
-
I think this is a very common thing to do, and I'd recommend you do the same. I wouldn't do it crazy ahead, but if a product comes soon, why not give yourself an advantage.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We've just completed a company video. Should we post it everywhere at once, or stagger on various channels (YouTube, website, LinkedIn, Facebook...)
Hopefully we'll get a lot of traffic from our new corporate video. If we post it everywhere at once, will we get a spike in our analytics, and if so, will it be seen by Google as an anomaly, or even suspicious. If we spread out the distribution over several channels over a little time, should we get a longer bump. In either instance, we may consider a sharing schedule to promote it over time.
White Hat / Black Hat SEO | | SteveMauldin0 -
How do I optimize pages for content that changes everyday?
Hi Guys I run daily and weekend horoscopes on my site, the daily horoscopes are changing every day for obvious reasons, and the weekend horoscopes change every weekend. However, I'm stuck in how the pages need to be structured. I also don't know how I should go about creating title tags and meta tags for content that changes daily. Each daily and weekend entry creates a new page. As you can see here http://bit.ly/1FV6x0y you can see todays horoscope. Since our weekend horoscopes cover Friday Sat and Sunday, there is no daily for Friday, so it shows duplicate pages across Friday, Sat and sunday. If you click on today, tomorrow and weekend all pages showing are duplicate and this will happen for each star sign from Fri, Sat Sun. My question is, will I be penalized doing this? Even if the content changes? How can I optimize the Title Tags and Meta Tags for pages that are constantly changing? I'm really stuck on this one and would appreciate some feedback into this tricky beast. Thanks in advance
White Hat / Black Hat SEO | | edward-may0 -
Ajax Pagination on Ecommerce category pages - Good or Bad?
We have an ecommerce site. We installed an AJAX feature that when you scroll down to say, the end of 6 rows of products, it loads another page below the seam. Question is, is this good or bad for SEO? Any tests you can suggest? Thanks Ben
White Hat / Black Hat SEO | | bjs20100 -
Best Location to find High Page Authority/ Domain Authority Expired Domains?
Hi, I've been looking online for the best locations to purchase expired domains with existing Page Authority/ Domain Authority attached to them. So far I've found: http://www.expireddomains.net
White Hat / Black Hat SEO | | VelasquezEF
http://www.domainauthoritylinks.com
http://moonsy.com/expired_domains/ These site's are great but I'm wondering if I'm potentially missing other locations? Any other recommendations? Thanks.1 -
Yet another Negative SEO attack question.
I need help reconciling two points of view on spammy links. On one hand, Google seems to say, "Don't build spammy links to your website - it will hurt your ranking." Of course, we've seen the consequences of this from the Penguin update, of those who built bad links got whacked. From the Penguin update, there was then lots of speculation of Negative SEO attacks. From this, Google is saying, "We're smart enough to detect a negative SEO attack.", i.e: http://youtu.be/HWJUU-g5U_I So, its seems like Google is saying, "Build spammy links to your website in an attempt to game rank, and you'll be penalized; build spammy links to a competitors website, and we'll detect it and not let it hurt them." Well, to me, it doesn't seem like Google can have it both ways, can they? Really, I don't understand why Competitor A doesn't just go to Fiverr and buy a boatload of crappy exact match anchor links to Competitor B in an attempt to hurt Competitor B. Sure, Competitor B can disavow those links, but that still takes time and effort. Furthermore, the analysis needed for an unsophisticated webmaster could be daunting. Your thoughts here? Can Google have their cake and eat it too?
White Hat / Black Hat SEO | | ExploreConsulting0 -
Dramatic fall in SERP's for all keywords at end of March 2012?? Help!
Hi, Our website www.photoworld.co.uk has been improving it's SERP's for the last 12 months or so, achieving page 1 rankings for most of our key terms. Then suddenly, around the end of March, we suffered massive drops in nearly all of our key terms (see attached image for more info). Basically I wondered if anyone had any clues on what Google has suddenly taken a huge dislike to with our site and steps we can put in place to aid with rankings recovery ASAP. Thanks n8taO.jpg
White Hat / Black Hat SEO | | cewe0 -
How does someone rank page one on google for one domain for over 150 keywords?
A local seo is exclaiming his fantastic track record for a pool company(amonst others) in our local market. Over 150 keywords on page one of google. I checked out a few things using some moz tools and didn't find anything that would suggest that this has come from white hat strategies, tactics or links etc. Interested in how he is doing this and if it is white hat? Thanks, C
White Hat / Black Hat SEO | | charlesgrimm0 -
Single Domain With Different Pages Deep Linking To Different Pages On External Domain
I've been partaking in an extensive trial study and will be releasing the results soon, however I do have quite a strong indication to the answer to this question but would like to see what everyone else thinks first, to see where the common industry mindset is at. Let's say SiteA.com/page1.html is PR5 and links out to SiteB.com/page1.html This of course would count as a valuable backlink. Now, what would happen if SiteA.com/page2.html, which is also PR5, links out to SiteB.com/page2.html ? The link from SiteA is coming from a different page, and is also pointing to a different deeplink on SiteB, however it will contain the same IP address. What would the benefit be for having multiple deeplinks in this way (as outlined above, please read it carefully before responding) as opposed to having just a single deeplink from the domain? If a benefit does exist, then does the benefit start to become trivial? This has nothing to do with sitewide links. Serious answers only please.
White Hat / Black Hat SEO | | stevenheron1