Some rankings fluctuate dramatically
-
Hi guys, just a quick query this one.
For one of our keywords, the rankings are fluctuating wildly. One week we went up 32 spots, then the next friday we were down 28. Nothing dramatic was being done to the site, I have not been trying to "force" any rankings instead focusing on just making our content better.
It just seems odd that one week we're on page one, then a few days later we're down on page four. It seems impossible to actually maintain a reliable ranking. I know to expect some fluctuation but every week it's up 20/30, then down 20/30 the next.
How can we try to give this keyword some stability?
Ideas?
-
Something that I also look at when checking rankings for different keywords(the very competitive ones esp) is to look at when google last cached each of the top results - I've found that this can sometimes lead to changes in rankings since our page has not been crawled in a few days and the few above ours just got crawled.
Just a thought
-
As others have stated Google tests changes for keywords. One week you can rank the other week you may not rank.
My advice for making a more stable rank is the following:
1. Build links for this specific keyword.
2. Build great content for this specific keyword.
3. Push internal linking for this keyword.
4. Research competitors see what they are doing for this keyword.
5. Test many SEO techniques to find out what works and what does not work.
Regards,
James.
-
It's a natural respone from Google (just like EGOL states) that their testing different new algorithms. This in combination that you changed the content of the webpage can result in this fluctations.
-
or you might be experiencing some panda effect or it might just be that your in close competition with your competitors. It could be many things, no need to be alarmed yet, if it persists however you should probably take action
-
Makes sense. I also just checked via a proxy and the cuterank tool, which both say we have maintained our position. So maybe seoMoz did a rank check that found old data or an experiment.
-
Google is always running experiments and you might be seeing some of them. Also, Google has old data and new data and you might be seeing a little of each.
They have thousands of servers responding to search results and they don't all use the same data.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Moz Domain Authority still relvant when it comes to Google ranking?
My understanding of Moz DA is that it is predominantly based on external links. Since Penguin I am noticing more and more websites ranking high in Google with a "low" number of links and certainly a low DA but quality and relevancy of content and also of offering. I understand that there was always more to ranking than DA but is it anymore even relevant to how a site will rank in Google?
Algorithm Updates | | halloranc0 -
Can someone explain the attached rankings?
I just don't understand how we can have a long list of 1's and 2's in google, but in Yahoo and Bing, some are close, some are in the 20's and some are not even in the top 50. Is there something that Yahoo and Bing care about, that google doesn't? I know about the meta language being more important for Yahoo and Bing than Google, so I added that. There's nothing I can do about the domain age, which I know is important to Yahoo and Bing. Is there anything else? thanks, Ruben [URL]]([URL=http://imgur.com/Vem594l][IMG]http://i.imgur.com/Vem594l.jpg[/IMG][/URL]) [IMG]](http://i.imgur.com/Vem594l.jpg[/IMG])
Algorithm Updates | | KempRugeLawGroup0 -
Would 37,000 footer links from one site be the cause for our ranking drops?
Hey guys, After this week's Penguin update, I've noticed that one of our clients has seen a dip in rankings. Because of this, I've had a good link at the client's back link profile in comparison to competitors and noticed that over 37,000 footer links have been generated from one website - providing us with an unhealthy balance of anchor terms. Do you guys believe this may be the cause for our ranking drops? Would it be wise to try and contact the webmaster in question to remove the footer links? Thanks, Matt
Algorithm Updates | | Webrevolve0 -
Loss of 1,000 links has negatively affecting rankings
Hey there, One of the clients we're working with has lost about 1,000 or so backlinks over the last two or three months - mainly old article and directory links - and it has massively affected the site's search rankings. The site was ranking for pretty much all of its keywords in prominent positions on Google (mostly first page) but has now seen positions dive to 50, 90 and even outside of the top 100. Is there any immediate action we can put into place to help restore our rankings?
Algorithm Updates | | Webrevolve0 -
Do you Feel Street View for inside a local business is a ranking factor for the local algorithm?
I'm working in a market where the Google Trusted photographer is rolling out. The question came up if providing this data would boost your rankings in the local map pack. I've been asking a few fellow SEO peeps but I thought I would throw it out here for your opinion.
Algorithm Updates | | BCutrer0 -
Google.ca English and French returning different rankings
French Keyword : "Chauffage électrique" Currently Ranking 4th on Google.ca (French) It is not even top 50 on Google.ca (English) Why so much gap between them? Both are on Google.ca, just different language. Also, when searching the keyword on Google.ca (English), all the results shown are in french anyway ! Why is mine way off ? How can I help the ranking on the EN version? Why does Google.ca FR and EN have different rankings?
Algorithm Updates | | Kezber0 -
SEO ranking factors
Hello I am reading SEO ranking factor (very good informations) and I want to ask: what does it mean: of linking C bloks to page I think that: how many(#) links from the same server (C block) links to your homepage or some pages of your web... of linking IP adresses to page how many web links are going to my web and every links are from another server. if I understand it good, it is no different between, if you have links from webpages in one server (one C block) or from webpages on another servers as your web is, because both correlation is 0.25... THX Could anybody expalin me, what does it mean: # of External Links w/ Partial Match Anchor Text http://www.seomoz.org/article/search-ranking-factors#metrics-5 The number of external links and all these external links contain partial match anchor text from my query: (I am finding in Google "tennis" and see in SERP domain www.usta.com. # of External Links w/ Partial Match Anchor Text: tells me the number how many external links contain partial match anchor text "play tennis, tennis school, tennis info..."? )
Algorithm Updates | | PeterSEO0 -
Why would my keywords never ranking in Bing but have great position in both Google and Yahoo?
I have several keywords ranking top 5 for Google and Yahoo but nothing from Bing. Any ideas?
Algorithm Updates | | CIEEwebTeam0