How to Add Content to a Product-Focused Site
-
I recently took over management of the SEO work for the following site: http://www.grovercorp.com/rings-and-seals/. I want to do link building, but don't have a ton of experience with it.
From what I've read, offering linkable content is the best way to get links. However, this site -- like many in industrial B-2-B -- is focused primarily on promoting their products. I'd like tto offer an article or add an infographic, but am not sure where I would put it? It doesn't seem like the architecture offers a good place to add linkable content.
Anyone have thoughts or suggestions?
-
Peoples love video, invest time on it and money.
Host in a professional video hosting as wistia.com
Make a embed anchor to ur page.
Delivery it to the peoples you want to focus in.
Make a e-mail marketing with the video and send it by wistia.
Probablly gonna help u a lot.
-
Great idea, Malachi. Thanks for the input.
-
Good suggestion, Mike. Appreciate the feedback.
-
Great ideas, Michael. Thanks for the feedback.
-
EGOL,
Great idea. I think it is something that the customer will go for. Thanks!
-
All good points. I've had a similar experience dealing with e-commerce sites like this and figuring out where/how to add content. I think you start with your products. Make each page as detailed and descriptive as you possibly can. This means everything from how the product is made, where it's made, it's uses, etc (all original copy if you can write it). Then add multiple pictures, possibly different angles, maybe even packaging. Then, one of the biggest things, add customer reviews. That's user generated content that people WANT to read when looking at an online store. The goal is to provide the customer with as much information as possible. Almost as if they are in a store, holding the product, asking a salesperson questions. Put it all out there for the user to see, and you're off to a great start. Here's an older, yet still useful, whiteboard friday by Rand from about a year ago on the subject.
-
Consider posting detailed article pages that enthusiastically show how to use your products with lots of photos, graphics and maybe video. Create some showing the benefits of using your products. These should not be chest-thumping content, instead friendly and generously informative.
Promote them across the site with "Learn How To Use This Product" links or images.
These detailed pages might attract links. They can boost your credibility. People will use them as reference documents. Make them easily printable for use offline.
-
a very quick review of your site showed some promise. you have a section for case studies etc.. you can use case studies to garner industry expertise and link build from that.
Another great way to start adding content to any type of website is a blog. if you were to add an industry specific blog to the site you could quickly start conversations with your b2b customers. Remember to provide industry specific news and thought stewardship and you can help link / content build very quickly. From there you can run some social twitter, fb, etc. and hopefully start growing links from that. personally I dont see much room on fb for my b2b, but i still see a lot of growth on twitter.
one last thought is to work with your happy customers to provide back links or cross links to start building out some good linking techniques..
just a quick .02 Im sure others will have some great ideas too
-
I am in a similar situation. Your best bet would be a blog or something similar covering industry news or company related information, such as new features or similar. Also guides or so could be one source. It is difficult for this kind of website though to release content without it seeming out of place.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seo Site Structure
I manage a shoe shop, and the site structre for a shoe category is: www.example.com/casual-shoes/ and for a product is: www.example.com/product/320/casual-shoes/ Would be better for SEO and for my casual shoes category, to rewrite the product page to: www.example.com/casual-shoes/product-320/ Thank you! Regards
Link Building | | raul_hutu0 -
The No of Sites linking to www.apollopowersystems.com is 50 as per Alexa, but Moz shows that the no of sites linking is 23\. The no has increased in Alexa but in Moz the no is 23 since 3 months. Why is this Difference?
Hi There, As I am new to SEO, so the problem that I am listing below may seem very naive. Please help me out. Please explain me the difference between the no of backlinks of the website, www.apollopowersystems.com as per the websites below. The nos are completely different as per the websites below: As per www.moz.com the no is 23 As per www.ahrefs.com the no currently is 586 As per www.alexa.com the no is 50 Please tell me why these nos are different. Looking forward to hear from you at the earliest. Thanks in advance.
Link Building | | KDKini0 -
Links from spam sites
Hi! Thank you in advance for your help. Few months ago we suffered a content spam attack. Now, We have discovered that we have imbound links pointing the spam content from external spam and untrusted sites. Could be this affect our ranking? In this case... How can we notify to Google that we refuse these imbound links? Cheers, Luis
Link Building | | delcerro0 -
How can see the total # of links to my site?
WMT shows only top 1000 domains that have links to my site. Where or how I can see the total number of domains or links pointing to my site ? Thank you
Link Building | | orion680 -
Great Content
Hello fellow Mozzers! I'm still new to the SEO game and have been doing lots of reading and research about SEO. From what I've learned nowadays it all comes down to great content and links that come from it. I have to admit I'm a visual learner, I need to see it to understand and learn better. I was hoping that someone can provide some examples of GREAT Content (whether its a blog post, page, article, etc...) I know EGOL is one of the most valuabe SEOMoz users and by reading his forum responses he always advises to write great content to build links... Hoping EGOL and other SEOMoz users would be so kind to share an example or two of what they think is great content. One more question (related). Since all the Google updates this year in regards to links and content, I've read numerous times on this Q&A forum that great content gets links, and that submitting articles to directories or buying links doesn't work anymore or at least not something that a whitehat SEO should implement for a long term strategy, does that mean that if you publish great content on your site that is informative, unique and valuable it will get you links without submitting to directories or buying links? Is it really that simple? Thank you in advance! Igor
Link Building | | igor.pinchevskiy0 -
Helpful or Hurtfull / Distributor Links to Our site on every product page?
We have a distributor site with a page rank of 3 on its home page, and 0-1'ish on its product pages. While our manufacturing site is PR 4 getting close to 5... We are thinking about adding a link from our distributors product pages to our manufacturing appropriate material information page. This would be about 10k links spread out among 7 materials. We want to add these links to help our distributor sites customers, but we don't want to hurt our manufacturing site in the process. I personally don't know of any problem this would cause, but our manufacturing site is so important I need to verify adding this many links wouldn't hurt us. Your thoughts and knowledge is appreciated.
Link Building | | donford0 -
Why Google is not getting many of the links to my site?
Hello, I have a website for cosmetics, selling and a lot of information (http://www.vipcosmetica.com). For about half a year I've been working also in seo for several google keywords. My question is about the external links to my site. Using different tools, including those of SEOMoz, I see just a few links to my site, however there are plenty, because I've been putting them myself, in public directories, related blogs, industry websites and so on. Alexa shows 5 links only, OpenSiteExplorer shows 4, and Market Samurai 9. I thinks theres should be like 50-60 links, minimum, in pages with good google PR (Youtube, Vimeo, Vulka, Hotfrog, Digg, Flickr, etc.). In Alexa, recently two more links appeared, from two blogs that have copied some content from my site (priveta policy) without changing the original links that point to other pages on my site, and those are the links that Alexa shows now. What could be the reason the rest of the links do not appear at all? Thank you very much
Link Building | | MadridOriflame0 -
Domain position on site:domain.com search
Hi, After the last week Google algotithm update, my web site index appears on 4th position when I search for site:www.domain.com If I make a simple search for domain or domain.com it ranks on first position. Is this a sign of a penalty ? What would be the cause ? Thanks
Link Building | | tranquilito0