What qualifies as a authoritative domain?
-
As SEOMOZ ranks Authority through percentage, at what percentage does a domain become authoritative?
I'm looking for guest blogs/websites, which have a authoritative root domain to try and help increase our own auth and in turn rankings.
So far I have found a few guest blogs, which have around 40-50% but I kind of think I need to find ones which are more like 70-80% for this to really work.
Cheers
-
The advantage of guest blogging is you are exposing your site to an established audience.
If you take any given topic there are going to be power users who have may receive RSS feeds from all authoritative sources and visit many sites; however, most people will have one or two favorite sites and stick with them. By adding an occasional guest blog to a site, you are presenting yourself to the site's audience. Those who find your article helpful or interesting may follow a link back to your site. That is what I consider to be the primary advantage of guest blogging. If that link is followed, then you have also diversified your link portfolio a bit as well.
-
Ok,
Guest Blogging is new to me so let open this up a bit for me to learn
What are the benefits of guest blogging? Every SEO I have spoken to have said its like gold dust.
You say you guest blog on the most relevant websites possible with auth coming in 2nd, are you doing this because you are trying to target the most relevant audience possible or because you believe relevance of the website is more important then auth when it comes to ranking?
-
We do a fair amount of guest blogging at the moment and try to find websites which are as closely related to the industry. Authority is a secondary concern and only helps in sorting and prioritising of already found opportunities. There are other factors such as traffic, social reactions and citations of the content you publish. However if we stick just to authority (since that was your question) I personally treat it on a sliding scale. A 40% as you say may be authority in one industry and 80% may not be enough in other. Compare: stamp collecting hobby websites against nuclear physics research labs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple Domains with the same Products
Hi, I have a client with three companies selling the same products on each. Two brand sites and One which shares all the products. Currently, they are all using the same description and imagery. How damaging will this be for duplicate content? Thanks, Ashleigh
Content Development | | Ashcastle0 -
I work on a uk decorating website with five of our own bloggers all of which reside on the home page of the website on their own separete blogging urls as sub domains - is this a good idea or would google not like this from an seo point of view?
Should blogs that are part of an overall content site be on separate sites and link in or is it ok to promote them as content on the home page of the site and take users off to their own url to view the site. Is this good practise for seo?
Content Development | | Pday0 -
Where can I install a blog (not on the domain I'm optimising) which will help my search rankings?
I've got my hands tied, and I cannot install a blog like Wordpress on the domain I'm optimising. My question is, where then, would the next best place be? I've heard stories about subdomains being completely useless for affecting SEO of the root domain, and so anything external would probably have the same effect, correct? Would love to hear what some of you do in these situations. Cheers!
Content Development | | featherseo0 -
Starting a Blog. New Domain vs integrated in a shop domain?
Hi everybody, We are going to start a blog for posting about topics related to our online shop and its products. Our question is... what is better in terms of SEO.... Creating it in a new domain and linking to our online store when neccessary, or integrating it in our actual online shop and take advantage of our visitors? Thank you very much in advance! Best Regards
Content Development | | fogar0 -
Multiple Domains pointing to one site?
Due to takeovers, different strategies and a certain amount of historical lack of control, we have a dozen sites covering many different specialist areas of our business. To make things easier to manage, we are thinking of merging website content, then repointing some of the domains to the new section within the larger website. The content on each site is all different, but the subject matter is sometimes the same.This will make content, design and management much easier. We propose to choose the best content, then repoint the underperforming domains. Is there an seo risk of having many domains pointing to one site?
Content Development | | GardenGamer0 -
How important is linking out to relevant, authoritative sites?
As I write blog articles for my site I often come across a situation where I'm quoting something from another site, or using a piece of data from that other site to make a point. I know it's nice and courteous to link to the source when I do this but from a pure SEO point of view, does it matter? Is there any benefit to linking from my site to other sites that are related and authoritative on the subject I'm discussing? I know I'll bleed off a little link juice to that external site that would otherwise go towards my internal links on the same page, but are there other benefits to linking out to known good sites? Is that any kind of signal to Google that I'm playing in a good neighborhood?
Content Development | | scanlin0 -
Best practise for domain redirect
Hi guys. I have a client that has one main site, with the domain IMOWOOD.PT (Portugal), and then we have the domain IMOWOOD.COM (redirecting to .PT). The problem is (that i verify using site:imowood.com) in Google, apeears that the domain .COM have a lot of indexed pages! This will penalize the 2 pages right? Because the duplicated content (?). What i want to know is... if i have 1 domain (the one i want to be index) what should i do, to do a proper redirect from the .COM to the .PT, making the .COM not indexable? Right now the .COM only redirects @ index page. Dont know why... I've used the domain redirect @ my cPanel. So... whats the best practise for domain redirect? Thanks!
Content Development | | comercialroldao0 -
Domain MozRank / MozTrust too LOW
I release this site, about 1 year ago: www.bioespaco.com Cant understand why the site has so low value on domain mozrank e moztrust. The page has 1500 visitors/month and 3500 page views/month too. Most of the visitors from Google come to this site, with the keyword "bioespaco" the name of the company. Cant find what is wrong... Looks like something it penalizing the page (or the domain!?) Thanks! GDSAK.png
Content Development | | comercialroldao0