A Blogs appearance
-
What are peoples opinions on a blog and its appearance in relation to a site. The two ways being -
1. A Blog that is fully fitting within the theme of the main website.
2. A seperate entity following a standard wordpress theme
Now I have seen many different scenarios and I wanted to share some experiences and gain insight from other people on here. I once spoke to a web designer who totally frowned upon the idea of it being a separate entity.
"It looks cheap it doesn't fit within the design"
My thoughts are benefits can been found with having a separate looking blog it provides that realistic "student" type look and feel adding a "realistic" angle.
Thanks for your opinions,
-
I guess a pro for a separate themed site is that you wouldn't be stuck with the contraints of keeping things on brand. EG: you could stray from standard fonts for the sake of a 'pretty' design and generally not have to worry about making one thing look like the other. Would likely give you a lot more freedom.
Another pro would be that your blog could also be perceived on it's own merits as well as that of your main site.
EG: Perhaps you have topics and content that you don't want to be directly associated with your original brand.
If it's not directly associated with an established brand then perhaps it might attract a different audience who doesn't see the content as influence by a parent brand.Pro's and con's for both here. Technically of course, there's no issue i can see.I guess it all boils down to brand recognition and best practice UX.
-
hi good questions,
personally I like to have the same colour scheme on the company blog as you do on the company website.
I mean the best practice for blogs is to have them sit within the sub folder on your websites and within the navigation sure enough with .net ASP set ups it is a bit more tricky then other CMS's.
so my advice is: yes make sure the colour scheme is the same, make sure it sites within a sub folder, and also sites within the websites menu.
Regards,
James.
-
both pros for keeping the blog the same theme as the main site. I would love to hear from people who prefer the other angle.
-
I think it all depends on the level of branding/brand awareness you want to have.
If you have a site that you want to be closely related to the blog content, then i think you'd be crazy to not have it at least similar to the main site. For me it's a question about brand recognition. If the blog content can give you brand awareness kudos, then definitely don't stray (to far at least) from the main site appearance.
The other question you might wanna ask is if a completely different looking site would confuse the reader. Jumping from one site to a completely different site may make the web experience for your visitor a little disjointed, which again may affect your brand awareness/experience.
-
Garry,
Personally I let the client decide what type of design they want for their blog; but I always make sure that there is a way to navigate from the blog to the site and from the site to the blog. To me, blogs should be about that clients personality and it should be inviting. I hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Find blog post idea
How do I find blog post ideas for my website blog when there are only very few questions people have. I am a tour operator operator and the the keywords I target are Provence bike tour, Normandy bike tour , Tuscany bike tour and so on. I am trying to to find blog ideas to create a topic cluster for those pillar pages. Any advice on how to find blog ideas that could boost my pillar pages. Thank you,
Content Development | | seoanalytics1 -
Best Practices for Recurring Blog Topics
Our site has annual articles (such as a payment calendar and an announcement of our annual conference). Is it better to keep all the old blog articles available and searchable, redirect them to the most current year's entry, or something else entirely? My instinct is to have a permanent redirect to the newest article.
Content Development | | GwenKestrel1 -
At what point to stop comments on a blog? Do too many comments hurt the page?
I have a page that's ranking pretty well, and driving sales. That page is starting to get 10+ comments per day and is starting to get quite long. I was wondering if there is a point where I should disable the comments? My gut tells me that people interacting with the page, and Google seeing responses with the users SHOULD be a good thing not bad. But, then I think that a majority of the content of the page is no longer the article, but the comments. All the comments are good, non spammy and directly related to the topic. People just asking questions, etc. Good engagement, I should be happy right?
Content Development | | DemiGR0 -
How can I influence my colleagues to write blog articles for my company?
Hi, I am trying to get my colleagues work in different department to write an article about their expertise area. They are not aware that what type of benefits they would get if they become an online author. I am trying to make a list of reason why they should participate. I was wondering anyone else would also make any recommendation what i should tell them. So far, my points are: Wider your online presence beyond Facebook and LinkedIn Go extra mile and share your thoughts **Show your expertise ** Reach nationwide readers Thanks!
Content Development | | Rubix0 -
Embed WordPress blog into site or /blog?
Hi, Just a quick question - I assumed it would be a better to have a WordPress blog in a sub folder rather than a sub domain however I just wondered would it offer any more / less value if I just embedded the WordPress blog into my existing code? Thanks, Dan
Content Development | | Sparkstone0 -
What is your take on using Google images for blogs
In your opinion, do you think it is okay to use Google images for your blog posts as long as it credits or includes a link to the site in which you located it? We tried looking at stock art for some license-free photos and had no luck in coming up with good pictures. What rules or guidelines do you follow when looking for pictures for your customers blog (or your own)? A lot of our posts have to do with "what to do in this city" or "Where to go in this city". Do you think it's okay to use Google images for these types of posts?
Content Development | | qlkasdjfw0 -
Deleting a Wordpress Blog Page with no inbound links?
What are the concerns I should have in deleting a WordPress Page that is no longer relevant or a duplicate? Note: This would be a page that does not have any inbound links to it.
Content Development | | CMCD0 -
Blog Redirect
We have a blog hosted directly on WordPress with a PR of 3. At this point we are moving this blog to our server and incorporating it into our website. I wanted to ask the experts how to go about moving this blog without loosing Page Rank. Is it possible to do a 301 redirect from WP itself? Is there anything that I can do to preserve ranking? Any help would be appreciated. Thank you Dmitry
Content Development | | DmitryP0