Newbie has various questions about keywords
-
Hi All - Im just learning, would appreciate some clarification on how keywords work. Specifically:
-
For a phrase keyword, does order matter? E.g. is 'Bridging loans UK' the same keyword as 'UK bridging loans'?
-
Again in a phrase, do the keywords need to be adjacent? So if I had a an H1 tag on my page which was 'We provide Briding loans for the entire UK', would this be considered a match for the keyword phrase 'Bridging loans uk' ?
-
As I understand it, optimising your site for a certain keyword involves 2 things at a basic level:a) Including that keyword on your site, and b) Getting relevant inbound links from other sites with that keyword as the anchor text.
Is this correct?
Are there other large scale factors?
What is the balance between those 2 (or more) main factors? Which is most important?
-
-
It is better to
have them in order but they do not need to be. You will come across the terms, exact,
phrase and broad in SEO a lot.Lets say you have optimized for “Bridging loans”
Exact is best this is when someone types in “Bridging loans”
Phrase is next, it is when someone enters “I need a bridging loan for my house”
Broad is when some one enters “I have got bridging or my loan”All things being equal, if someone has the text A B C on
their site and you have C B A, you would both expect to rank for ABC, but of
cause they other guy will beat you. -
It is better to
have them in order but they do not need to be. You will come across the terms, exact,
phrase and broad in SEO a lot.Lets say you have optimized for “Bridging loans”
Exact is best this is when someone types in “Bridging loans”
Phrase is next, it is when someone enters “I need a bridging loan for my house”
Broad is when some one enters “I have got bridging or my loan”All things being equal, if someone has the text A B C on
their site and you have C B A, you would both expect to rank for ABC, but of
cause they other guy will beat you. -
It is better to
have them in order but they do not need to be. You will come across the terms, exact,
phrase and broad in SEO a lot.Lets say you have optimized for “Bridging loans”
Exact is best this is when someone types in “Bridging loans”
Phrase is next, it is when someone enters “I need a bridging loan for my house”
Broad is when some one enters “I have got bridging or my loan”All things being equal, if someone has the text A B C on
their site and you have C B A, you would both expect to rank for ABC, but of
cause they other guy will beat you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I concentrate keyword ranking locally or nationally?
Hi all, I have spent few last days reading here in community and watching Moz videos about keyword research. I used keywords planner tool. Here is the question. When I researched keywords I took into account search traffic nationwide UK rather then my local search volume. My photography business operates more for local customers rather then nationwide. Does it mean that I need to concentrate on my local city/region search volume rather then nationwide. After I have done Nationwide keyword research I realised that most of those keywords which are with really high search volumes are pretty much non existent in my local search results. I meant to the point that keyword search volume is under 10. Considering that I have small number of pages i could use them for, my guess is that it is no point to target those high search volume keywords as most likely those won't be my clients anyway. I might be getting all this wrong, but wanted to ask here. Thank you all, Regards, Armands
Keyword Research | | A_Fotografy1 -
Tools to group large list of keywords
Hi Guys, Was wondering if anyone knows of any tools which can group large lists of keywords. Currently using http://www.wordstream.com/keyword-grouper Any other good tools to check out? Cheers.
Keyword Research | | jayoliverwright0 -
Different or Same Keywords for Second Site
Hello, We're flushing out a second site for a client that's a second site in the same niche. How do I know when to use the same keywords for both sites and when to use entirely different keywords. One site is fairly strong, and the other will be less strong, though we're going to strengthen it quickly.
Keyword Research | | BobGW0 -
Google search not grouping keywords properly
When is a 'Repair' not a 'Repair'...? When it's a "Service" (... cue rapturous applause and laughter!) We run an air conditioning website and we have recently noticed that Google is assuming the keyword "Repair" also means "Service". For example if you type in (in the UK) "Air Conditioner Repair" the first page of Google it puts the word "Service" in bold. E.g: 1. Check this before calling for air conditioner service - YouTube 2. Halfords Autocentres| Air Conditioning Service for all car makes and 3. Service Your Air Conditioner for Summer Comfort « Sustainable Now... why do I find this annoying. I had a amicable dispute with a colleague last year before all of this happened. I noticed that our Google Adwords campaign was showing a high bounce rate for our /air_conditioning_service page. He explained to me that if someone wanted and 'air conditioning service' it was because they wanted their air conditioning fixed / cleaned etc. My argument was that a fair few of the people bouncing off were actually looking for a company to provide a service (of air conditioning) that they were looking for. We split the page in half (half linking through to a repair page and the other half to a page about the service that we offer) and ran a test against the original. I was only expecting a small percentage of people to click on the new option we had added to the page, however, the difference was far greater than ever expected. It was a 60/40% split in favour of the new option not people wanting their aircon repaired/serviced! So in conclusion... very annoyingly, Google is recognising my service page rather than my far more relevant repair page, and there seems to be nothing I can do about it (other than make my service page more relevant) Rant over... but has anyone else experienced anything similar? Is there anything you can do about it?
Keyword Research | | trickshotric0 -
How should i see exact search volume of keywords
One of the seo company provide me the 2 keywords which have a 5400 exact searches per month but when i see this on google adword tool i didn't find 5400. it is only showing around 500-1000 exact searches, so how they are calculating these exact searches.. Here i am posting my screenshot please check - http://i46.tinypic.com/ezs7b.jpg
Keyword Research | | xplodeguru0 -
Local Keyword Geolocation
I am really confused about how geolocation and search works. For example, I can search "Air Conditioning Repair" in Google and will get local search results depending on my geolocation. How do I set up keywords in SEOmoz "Air Conditioning Repair" and get the ranking depending on the users geolocation? Do I have to have the keyword "Sacramento Air Conditioning Repair" to get the same results if I search within the vicinity of Sacramento with the term "Air Conditioning Repair." Thanks in advance for everyones help on this question.
Keyword Research | | TalkingSheep0 -
Spammy Industry Keyword Research
Hi everyone, First question posted on here. I have spent a lot time this week going through videos and discussions since I signed up here earlier this week. We're just starting in a particular niche that is powerful (home-based businesses), but EXTREMELY spammy with all the at-home opportunities from stuffing envelopes, to MLM, etc. Then there's the other side which is not as spammy, but just not an overall good business model with the in-home Tupperware, candle, and makeup party sales companies. The people that we help and serve are just people who want to start up a part-time or full-time home-based business doing what they love. Maybe it's a dad who loves golf and would like to start a golf store on Ebay or a lady who is great at making stuff and wants to open an Etsy shop or start selling her goods at craft fairs. Our program is more about teaching them how to start a real home-based business that can either earn them a profit either part-time or fulltime while also doing what they love and spending time with their family. My biggest question right now as we begin the Keyword Research and SEO process part of this, is how do we go about doing the keyword research for this while also dealing with a spammy niche? All the research I've been doing for home-based businesses comes back to all the ugly examples I gave above and that isn't the type of people that we're a good fit for. I appreciate all your help and guidance in advance. Been doing web development for 10+ years but finally taking the tiger by the throat and actually learning the SEO/SEM piece myself.
Keyword Research | | buzzmediallc0 -
International Keyword Ranking
I want measure my ranking for keywords in various countries and search engines. If I use a tool such as rank checker to determine my rank for google.uk, google.au.com, etc... is that accurate, or does my IP still affect the rankings I see? If I use a VPS such as Hide My Ass (or another product you would recommend), would that make my ranking results more accurate? I also want to measure my ranking in Russia, where Yandex is very strong so a tool to measure my Yandex ranking + Google would be ideal. What method you would recommend to accurately determine my rankings in different countries? Thank you!
Keyword Research | | theLotter0