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Has anyone seen a recent study on % of clicks on Adwords vs Organic results?

Paid Search Marketing

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AnnemiekevH last edited by

HI,

I am trying to find out what percentage of people click on organic search results on Google versus the percentage of people who click on advertisements. I have found many references online to studies that supposedly say 70-80% of clicks go to organic results and the rest go to ads, but I have never seen an actual study claiming this, let alone a recent one. Can anyone help?

many thanks in advance,

Annemieke
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EGOL last edited by

In SERPs where I hold #1 and #2 organic rankings and bid high enough on Adwords to be dominant - about 25% of my traffic for relevant keywords comes from Adwords.
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