Optimizing for two nearly identical keywords.
-
Hi Mozzers,
So in one of my campaigns I'm trying to optimize for "Personal Trainer Minneapolis" and "Minneapolis Personal Trainer".
Would the best tactic be:
Develop and optimize two pages. One for each of these similar keywords. (Clearly not the best UX).
or
Try to optimize a single page for both.
Thanks for your thoughts!
-
Would the best tactic be:
Develop and optimize two pages. One for each of these similar keywords. (Clearly not the best UX).
or Try to optimize a single page for both.
I would develop and optimize one website.
-
My suggestion would be to first focus "Personal Trainer Minneapolis" with the title and H1 tag with the goal of earning a #1 ranking.
My recommendation is after you achieve the #1 spot, try adjusting the title to either improve CTR or to capture additional rankings on alternate keywords.
-
Thanks Ryan. I was astounded as well by the difference between the two terms. I'm indeed making "personal trainer minneapolis" my top priority.
Makes sense to have one longer page optimized for both. Should I do something like:
Title: Personal Trainer Minneapolis
H1: Minneapolis Personal Trainer
Image Alt: Personal Trainer Minneapolis
Then multiple instances of both in the text somewhere? I'm a little bit worried I'll dilute the positive effect of lining all these the elements for one keyword. But perhaps the competition is poor enough that it won't matter.
-
Google shows 1000 monthly searches for either of those two variations of the phrase. I looked at both searches and was surprised to see that much variation in the results. I would suggest optimizing your page for "personal trainer minneapolis" but if you can add other variations such as "Minneapolis Personal Trainer" and "Twin Cities Personal Trainer" throughout the page. Go for one longer but very high quality page as opposed to two separate pages. It will provide a better user experience and hopefully better ranking as well.
Make sure you have your Google Places page set up as those results are performing very well.
-
go for the one, if you optimized for A B C, you will rank for C B A anyhow, if you can get both terms in but dont g un-natrual trying.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Plan Of Attack
We have looked up our direct competitor to see what keywords they rank #1 for (aside from their own company name). We have narrowed it down to 3 that we want to focus on. Our plan is to build internal landing pages, external landing pages and beef up our content. Is that a good strategy to start or are we missing something?
Keyword Research | | IcarusSEO0 -
Question about ranking for long tail keywords
So I am looking at some long tail keywords for my web design company, for example: "website development and design company" The top results are websites that are not optimized for that specific keyword but about "web design & development" in general. The top ranking sites also have quite high PA with lots of links. If I were to create a page specifically about that term would it be fairly easy to rank for since the top ranking pages are not optimized for that keyword?
Keyword Research | | WebAdvancedUK0 -
Worried about keyword cannibalization
I've been reading a lot about keyword cannibalization and I'm worried that some of my sub pages may be pulling rank from my home page. If I'm trying to rank my home page for the keyword phrase "blue widget manufacturing" and I have sub pages with the titles "blue manufacturing services", "blue widget enginnering", "medical widget manufacturing" is it possible that those pages could be causing me to commit keyword cannibalization? I'm looking at a lot of the results for my keyword phrase and they don't seem to have additional pages with similar keyword phrases. Wondering if I should change my titles so they don't look as optimized.
Keyword Research | | TRICORSystems1 -
Newbie question about keyword difficulty tool
Hi guys, It's my first day here ate seomoz and I got intrigued about the results from the keyword difficulty tool. Even though I do understand the results, I noticed the ranking analysis table has some highlighted cells and some of them have a dark checkmark sign inside. What exactly do they mean? I couldn't find it anywhere. Cheers from Brazil. i0tzl.png
Keyword Research | | lenineto0 -
Question about keyword
I had read a post in SEOmoz about keywords. According to it, The best keywords are 1. High Volume (many searches/month) 2. Low Competition 3. High Value (large % of visitors convert) My question is how can i find about 2nd and 3rd point. High search volume is shown in many Tools including Google adwords, but how can we be sure to find keywords that are low in competition and at the same time high value.
Keyword Research | | seoug_20050 -
How to choose keywords for a small, local business
I have a client who is a small, local business that isn't interested in competing outside of their market. Let's use a Toyota dealership in Anytown USA as an example. Which method makes more sense? A: Optimize for keywords like "toyota", "used cars", etc. and hope the search engines show the site to local users? Or B: Optimize for keywords like "toyota anytown" and "used cars anytown" and take localization out of the equation? Kind of a newbie trying to figure out how best to approach SEO for sites that are highly geographic.
Keyword Research | | jimlast0 -
Top Ranking sites for specific keywords
Is there a way to put in a list of targeted keywords and see what the top 5 sites on Google are? There are several competitor tools in SEOmoz but I can't find anything that would allow you to do that. I have a list of 40 or so keywords that I would like to check what sites are in the top 3 positions on Google for each of the keywords. Thanks in advance
Keyword Research | | summitliveevents0 -
Two spaces between keywords?
For seo purposes Looking to register a new double (keyword based) domain were popular domains are not available. Keyword difficulty rated for exact keyword is 49% For example, www.(name1)(name2).com (is not available) www.(name1)-(name2).com (is not available) (single space between keywords) What is the next best alternative? www.(name1)--(name2).com (Double space between keywords) www.(name2)(name1).com (reverse keywords with no spaces) www.(name1)s(name2)s.com (adding the letter s to the end of both keywords) or is there a better alternative)
Keyword Research | | peterds0