Trying to rank against keyword in domain
-
I am trying to rank for let's say the keyword "their site" , my competitor has theirsite.com, with next to no seo but are ranking #1 , my site lets say is mysite.com/their-site my site is about the same age and has a PR of 4,their site has a PR of 0 and 2 backlinks, how difficult will it be to get to number 1, am at spot # 5 in google now. Thanks David
-
I'll just add the comment that you shouldn't push the exact-match anchor text too hard. You will definitely need some well-targeted links and copy, though.
If they really have PR0 and 2 back-links, I'd focus hard on quality, too. A couple of strong, relevant links could make a huge difference, much more so than dozens of spammy links. If Google is letting a site with 2 back-links rank at #1, it's not just the exact-match domain, most likely. It's likely that the rest of the Top 10 has some quality issues.
-
Other factors to research as James pointed out, but keyword in the domain is only 1 of many factors. I've seen many examples of Exact Match domains being in the 8 or 9 position AND they have a lot of strong SEO elements.
I wouldn't spend much time sweating it. Focus on developing the best property you can, with great content, structure, UX, backlinks etc.
-
I would say links and quality ancor texts is the key here. I'v overtaken exact match domains before and ofcourse on-site opt has a big role in this but it was the links with exact match ancor text that did the job for me.
-
Would need to investigate the site, can Exact Match Domain is powerful yet it is dropping.
My advice is to target this keyword via your Index Page too, and also target it on the dedicated sub folder.
Push quality link building, Push quality content, Push Social signals, keep working hard and you can do it. I have seen in many niches where exact match domains are dropping in rank.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Good moz rank and trust, terrible page and domain authority
I have this happening both for page and domain. For domain the rank and trust are 5.2 and 5.51 but domain authority is only 48. My competitors with trust and rank between 5.5 and 6 have their domain authority in the 70-80 range. The same happens for home page metrics and the metrics are about the same. What can cause this authority discrepancy?
Competitive Research | | adrianmn0 -
Why is different the difficulty of a keyword in Google Spain and Google mexico?
In your opinion, Which are the main reasons of this difference?
Competitive Research | | BorjaUrreta910 -
Keyword Research Tool Problem
Hi, I had been in SEO for around 2 to 3 years, I am looking for your suggestion if there is any best keyword research tool. I tried almost most of the keyword research tool (both paid or free) but I found the following problem: -Worktracker: I think it is too difficult to use and understand as a non technical person. I always wonder the data accuracy because when the same keyword appear in Google for few thousand traffic, it only appear in Wordtracker for few dozen or hundred of search. Also I don't think they suggest any long trail keywords in my view. The long trail keyword you can also find in free keyword search tool. -Google Keywords Tool- Good, but it can only show 100 results. I cannot get a better pictures of related or niches keywords. I always find some competitive keywords can rank easily but some non competitive keywords usually very difficult to rank in some case. It will depend on how you interpret the data results. -Keyword Discovery and Wordstream-Although I really want to subscribe, but they are a way too expensive (you have to subscribe for 12 months). I check with their free keywords tool but only shown very limited results. Although there are some other like spyfu.com or keywords spy...... Is there any one can suggest me which is the best tool to start with keyword search for the long trail and niche keywords ? or is there any way or trick to find the best keywords ? Thank you. Tom
Competitive Research | | Stevejobs20110 -
Any chance to out rank Google flight data for company name?
If you search any number with "co" after it you get Continental Airlines flight information of the corresponding number. So you if you search "4co" you get the current flight details for Continental flight 4. Is there any chance if you have a company called 4CO and you own 4co.com that you could get the number one spot for that term or will google flight results always trump the "organic" results? Thanks!
Competitive Research | | 2comarketing0 -
SEO Strategy Questions on an International Domain
I'm going to try not to get too wordy with my question. Any help that could be provided would be much appreciated! We recently purchased a Germany-based company. They were using two domains (possibly more) for their website. Domain1 and Domain2. I'm sure for duplicate content reasons, only Domain1 ranked well. We in the US wanted to use Domain2, as it contains the brand name and would add legitimacy to our website in the US. Problem is that they also wanted to use it in Germany. So we split it using GeoDNS. Any international traffic goes to their server. Any US/Canada traffic goes to ours. From what I've read, we in the US should have the advantage here in terms of getting our pages indexed on Google, because Google will crawl from the US. So to Google, it should be as if we've changed all of our URLs. The problem is that Google has not recognized these changes for our homepage and it has been about a month since I submitted a sitemap and changed our geo-targeting to the US in Webmaster tools. They've picked up other pages of ours, but the Title and Meta descriptions for the homepage are in German still. We also rank about 23rd for our own brand name. Bing and Yahoo have picked up the changes without issue and we rank 2nd for our brand name. My other issue is that the old distributor in the US (whom we have replaced) is ranking first for our brand name. I'm working on increasing our inbound links, but is there anything else I could be doing to jump ahead of them in the rankings? Any tips would be appreciated. Thanks!
Competitive Research | | KathleenLTG0 -
How accurate is the Keyword Difficulty Tool for international markets (specifically Australia)?
The difficulty percentage on several keywords is identical for Google.com and Google.com.au and I am wondering why?
Competitive Research | | davidangotti0 -
Creating Sub Pages To Target Specific Keywords
Hi Guys, Hope you can answer this question. Our website is currently on the first page in position 6 for a competitive keyword, domain is 11years old and currently has a PR of 4. At the moment there are 4 competitors above us one of which as two listings, they have managed to do this by creating a page dedicated to the keyword. E.g www.ourdomain.co.uk/key-word.html. Do you think we would achieve a good ranking if we built the same page but with fresh content and links pointing to that page? Cheers.
Competitive Research | | ScottBaxterWW0 -
Keyword Ranks reported by SEOMOZ don't match actual searches
SEO Moz reported that various keywords I was tracking were not in the top 50 results on Yahoo or Bing, yet when I did a Yahoo or Bing search for those keywords (from multiple computers and not logged into any Yahoo or MSN/Bing account) I found the keywords easily. What's the scoop?
Competitive Research | | Cybernautic0