Article Marketing
-
Hey Guys,
I am currently doing article marketing for one of my terms on my dads site (I will not publicly post the url).
We have been working to rank for this term for several years and are on the second page near the top, we want to be in the top 5 for the term and we are willing to spend any ammount of money it takes to learn this thing!
We were introduced to article marketing not to long ago so we have hired content writers to write articles on our niche and then we are manually (I MYSELF) am going into article sites and listing the articles with a link back to our site with the anchored keyword txt (1 link per article).
We have been doing 10 articles per keyword (there is several keywords we want to rank for) so we are spreading it out slowly building these article links.
Is this the correct process or are we missing something?
These are real UNIQUE articles only being put on 1 article site never being posted anywhere else.
-
Hey Keri,
I tested article marketing a lot. Submitted over 200 HAND written articles (no dupes at all) to over 100 different directories.
The rankings did not go up or down so I have stopped article marketing because it all seems to be in vain at this point. I wish it wasnt because I was literally hand writing these articles of 500+ words myself with 1 outgoing link on them to my site with the correct anchor text.
Its really sad.
-
Hi Shannon,
I'm following up on old, unanswered questions. Can you give us an update about how you and your rankings are doing, and any insights you have into the article marketing you were doing? Do you have any follow-on questions, or is this question answered?
Thanks!
-
Oh really? Wow... Thats kind of a bummer. As to tapping out this niche the term we are after there are virtually no blogs created for it (we own about 10 of our own to kind of get the industry going).
-
I doubt that you have tapped out this avenue. focus on the customer - what else are they interested in? then find blogs for that.
for example; are they interested in ballroom dancing, thirties/forties/fifties themes, cold war, vietnam war, etc, etc. Interview some real customers and find out what they like - then target that niche.
The aim is to find those customers, wherever they are.
-
In my opinion you are wasting your time with article directories now. They all got hit big time recently, and google are very open about saying it's a waste of your time and money. Stick to using those articles in better ways - guest blogging, adding to your own blog/site, ebook creation, etc.
We saw Matt Cutts yesterday at SXSW and he was very plain about this. Even EzineArticles (the least spammy in my opinion) is almost pointless now.
-
No we have done all types of SEO including blog posts as you said but unfortunately we have already tapped out the top sources for our niche which is automotive restoration.
I doubt automobile insurance websites would really feature our content so the actual selection of closely related sites is about 50 good SITES not even blogs.
Ideas?
-
Your better off contacting related blogs and having them feature your quality content with anchor links back to you -You might need to pay a bit for this placement
Also is article marketing the only seo you do?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Way to Market a White Paper
Hello everyone, I had to write a white paper for an entirely different purpose than to drive links, but it did come out very well and I think it would be a fantastic tool in my SEO efforts. What do you guys think is the best way to market a white paper? Obviously I will let our email subscribers know about it and place a link to it in a prominent place on the website, but if anyone has any extra ideas, I would love to hear them. Also, what is the best way to host it? Taking the Moz beginners guide for example, I would love to just put it on my server like http://static.seomoz.org/files/SEOmoz-The-Beginners-Guide-To-SEO-2012.pdf but is it necessary that I make it web-friendly like http://moz.com/beginners-guide-to-seo? Can the former do anything for SEO? What if there are links to and from the site? Any advice would be great. Thanks
Link Building | | CleanEdisonInc0 -
New website, small business, niche market --- what's my best link building strategy?
Hi everyone, We are a small company manufacturing a niche product (indoor playground equipment), our new English website (www.funlandiaplaygrounds.com) has just been launched 2 months ago, before that we didn't even have a website in English. As the international sales manager of such a small company, I have to do all the international marketing jobs including SEO, but before this I'm almost a noob on SEO. I've just started the linking building work for our website, after a research on the links of our highest ranked competitors, I have found out that almost ALL of the external links of them come from directories and purchased links, many links are very dubious, please see the open explorer results below: http://www.opensiteexplorer.org/links?page=1&site=www.spiplay.co.uk&sort=page_authority&filter=&source=&target=page&group=1 http://www.opensiteexplorer.org/links?site=www.softplay.com%2F http://www.opensiteexplorer.org/links.html?page=1&site=www.china-cheer.com&sort=page_authority&filter=&source=&target=page&group=1 http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.aileplay.com%2F http://www.opensiteexplorer.org/links?site=internationalplayco.com%2F The search keywords is: indoor playground equipment. According to the latest SEO theory and numerous posts I've read here, links from these directories carry very low value, and solely relying on these links may even cause penalty to the website, but the reality is, all these competitors rank on the top as a result of these "spammy" links. For example this website www.aileplay.com that has the highest PA of 64 and rank on the first page on the search result of indoor playground equipment, has tons of spammy links. That is the situation we are facing now, then my questions is: As a small business in such a niche market, what is our best strategy to rank well in a reasonable time, say 3 months to 6 months? I do not think our competitors are very strong and hard to beat, I believe we will beat them in content creation for sure, but what should we do in link building? should we start to get directory links now, as it obviously works for them? Or should we first create more attractive content, then use these content to get natural links BEFORE we submit for directory, as recommended by most link experts here? If so should we just sit back doing nothing before the link worthy content is created and natural links starts to come in? I highly appreciate any comments! DSG_clan
Link Building | | DSG_clan0 -
Which one - Article Directories or Web 2.0 Sites ?
I have lots of unique article and ready for spreading but want to know which one is more effecting in SERP. Currently i am adding articles to Ezine and Hubpages, please let me know your suggestion ?
Link Building | | mamuti0 -
News articles
Please take a look at this site in OSE: www.ehealthinsurance.com. If you sort by highest ranking domain with do-follow and outside pages only you can see that they have a lot of news sites, like cnn and msn money, with high domain authority to write a bunch of barely useful articles with many links in them. I was interested to see if anyone know how to get these sites to link to you as a resource? I cant seem to find a contact person nor can I find a way to submit the articles yourself. any help is appreciated thanks.
Link Building | | shiftins0 -
Article submissions for link building- what sites do you still use?
Hey Everyone, Long-time SEO'er first time poster here. I've been doing SEO for around 5 years but since starting my company The Search Ninjas last year I've been so bogged down with client work that I feel like I'm starting to fall behind on what's still effective from a link building perspective since all of my clients are local businesses and since we've been focusing so much attention on Google Places. My question is- are there any general article sites that you still use for SEO since the Panda update last year (that you firmly believe still offer "juice"), or do you mainly focus on niche sites and guest-blogging? I'm looking for ideas regarding how to find content submission opportunities for clients for link building purposes. I'm familiar with Ontolo and the Whitespark Link Prospecting Tool in terms of ways to find opportunities (and of course cherrypicking competitors' links using OSE and SEOSpyglass), any other recommendations? Best, George ps clients are in legal niche for the most part if that helps you out, but this is mainly me looking for everyone's general opinion.
Link Building | | georgetsn1 -
Is it Better to Link to an Article or Post it on my Site?
I have a client who has a few articles written about her and posted on different news-related sites. She has asked me to capture these articles (we have permission) and create a section on her site for them. My question is this... From an SEO standpoint, would it be better to link _to the _articles, post them on her site or both? Or, maybe there's an even better way I'm not thinking of. Your advice is greatly appreciated. Thanks, Kirk
Link Building | | kbates0 -
What article directories (if any) are still worthing posting to?
While article marketing my not be at the top of the SEO strategy heap, it has, thus far, had a place small place at the table. In light of the Panda-Farmer-Anti-Demand-Media-Content update, I'm re-thinking article marketing altogether. Which, if any, general article directories are still worth adding content to in terms of links and eyeballs? Should these general article directories be avoided altogether?
Link Building | | Gyi0 -
Article Links
I write and publish artcles. Typically I publish them on a few top article sites like EZineArticles. The articles then get picked up by other sites, often numbering in the hundreds. All of the articles are published with a link back to our website using a keyword. Are there any SEO risks in this type of link proliferation?
Link Building | | JimSkychief0