Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Replace Header Text With Image
-
I have a static website that I would like to retheme. I have the mockup, and its spliced. The website holds nice rankings right now, and I want to keep them in place. The one thing that will change with this new design is the header will no longer be text, but instead an image. Is there a way to ensure googlebot still sees the H1 tag header exactly how it is now but use an image for the header instead?
I dont want any blackhat tricks that will get me banned. Just wondering if there is a simple way to have googlebot see the header as text (not ALT img txt) so the site does not appear to have changed at all. (It hasnt, I only am changing the graphics and colors of background, and header image for better branding.
-
To achieve a balance between visual aesthetics and search engine interoperability, you could use a Javascript font renderer like cufon: http://cufon.shoqolate.com/generate/ - which will give you nice anti-aliasing.
Look at Google Fonts too - http://www.google.com/webfonts#ChoosePlace:select
I would redesign & work towards getting a H1 on there rather than working backwards
-
Egol is correct.
your redesign has a cost, the desision is yours, what is more important, the HI or the design, only you know that.
-
You just need to make sure that the search engines will see your site exactly as visitors would see it. Don't try and hide anything. And I agree, try and keep the H1 tag.
And to answer your original question, the search engines have come a long way in terms of sophistication, but they still do not do so well with interpreting graphics, cookies, or javascript. Just good 'ole text.
-
I can leave the H1 tag in, I just dont know where to put it. Its my header, and the website now is VERY ugly. Maybe I will just put the H1 in there above the image, and then use a negative margin. Is that allowed?
-
You are going to use different html mark-up for the image and the h1.
They are not equivalent.
If you use the image you can add alt text but that is not going to be the same as H1 - less effective in my opinion.
If you can't get H1 into your site any other way then loss of the H1 will be part of the cost of your redesign.
If this was my site I would not give up H1 for an artsy image.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Product pages are throwing Missing field "image" and Missing field "price" in Wordpress Woocommerce
I have a wordpress wocommerce website where I have uploaded 100s of products but it's giving me error in GSC under merchant listing tab. When I tested it show missing field image and missing field price. I have done everything according to https://developers.google.com/search/docs/appearance/structured-data/product#merchant-listing-experiences and applied fixed i.e. images are 800x800 and price range is also there. What else can be done here?!merchant listing.jpg
Technical SEO | | Ravi_Rana0 -
Alt text and itemprop description
I want to optimise the logo on our site. Our developers have presently got the site logo code like this: 601 character description, no keywords 1. How best to use the alt text and description? 2. Do I concentrate on alt text? Isn't the 601 character description:
Technical SEO | | abisti2
a) too long, and
b) an opportunity to add relevant keywords again, like the alt text?0 -
Loading images below the fold? Impact on SEO
I got this from my developers. Does anyone know if this will be a SEO issue? We hope to lazy-load images below the fold where possible, to increase render speed - are you aware of any potential issues with this approach from an SEO point of view?
Technical SEO | | KatherineWatierOng1 -
Is alt text inside an img tag inside an h1 the same weight as text directly inside the h1?
Right now I use a background image and CSS to tie the h1 tag to my logo on each page. However, I am concerned that may not be best practice. Plus, I am interested in using schema markup on my logo. So, my question is, if I use an image with alt text inside my h1 tag, will the alt text carry as much weight as a text-based h1?
Technical SEO | | Avalara0 -
Product Images with organic results in SERP
Hey Mozzers, I've noticed that several of our product page results in Google have the product image associated with them. Today is the first day I've seen this. Does anyone know anything about these? Has Google put anything out about this? Here's a couple examples: http://content.screencast.com/users/Will_Swales/folders/Jing/media/08a16dcf-505e-443c-866d-fae6d805743e/2014-03-31_1031.png http://content.screencast.com/users/Will_Swales/folders/Jing/media/04972e7b-f6b2-4e78-ab11-95c52d69a200/2014-03-31_1056.png What's interesting is that they don't show for me when I use Chrome's Incognito mode. Any insights much appreciated! Will
Technical SEO | | evoNick4 -
Image Height/Width attributes, how important are they and should a best practice site include this as std
Hi How important are the image height/width attributes and would you expect a best practice site to have them included ? I hear not having them can slow down a page load time is that correct ? Any other issues from not having them ? I know some re social sharing (i know bufferapp prefers images with h/w attributes to draw into their selection of image options when you post) Most importantly though would you expect them to be intrinsic to sites that have been designed according to best practice guidelines ? Thanks
Technical SEO | | Dan-Lawrence0 -
Best Practice on 301 Redirect - Images
We have two sites that sell the same products. We have decided to retire one of the sites as we'd like to focus on one property. I know best practice is to redirect apples to apples, which in our case is easily done since the sites sold the same thing. www.SiteABC.com/ProductA can be redirected to www.SiteXYZ.com/ProductA. My question is how far does that thinking go regarding images? Each product has a main product page, of course, and then up to 6 images in some cases. Is it necessary to redirect www.SiteABC.com/ProductA-Image1.jpg to www.SiteXYZ.com/ProductA-Image1.jpg? Or can they all be redirected to just the product page?
Technical SEO | | Natitude0 -
Text in div
When you use text in a div like this: <div id="container"> <h1 id="doc-header">Your Business in your Location - Your Services</h1> <p>Top industries are getting hit.p> <div id="branding"> <a href="#"> <img id="logo" src="images/logo.png" alt="Your Site" /> </a> </div> Are there SEO consequences when you put text in divs?
Technical SEO | | PlusPort0