Link Building in non-competitive industry
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Hello,
My client's home page is targething 2 keywords - one at 43% difficulty (SEOMoz Keyword Difficulty Tool) and one at 50% difficulty.
I want to link build for this person, but I analyzed the top 5 competitors and there is no resource section on any of the sites. We want to write 20 articles for our site.
So there's no people linking to content that I can find. This messes up my link building because I always make targeted content on the subject that people are already linking to
How do I link build in this case. Nothing stands out as something I could do with my site for link bait.
Thanks!
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If there isn't a lot of competitiveness, there may be no need to build links? A comprehensive guide/article might already do the trick? Have you tried adding the articles to the site already? Targetting the keywords on the articles' pages in stead of the home page? You might already rank?
So you analyzed the 5 competitors and they don't have any resource sections on their site? Why not try the rest of the web with the query: "the keyword you are building links for" allintitle:resources or allintitle:list or allintitle:blog or something similar?
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I know that it may be on the gray hat SEO side, but utilizing blog posts with signatures targeting each of those keywords in a staggered format (i.e. johnnie widgets {a href=www.yoursite.com"} for one post and johnnie fidgets {a href=www.yoursite.com"} with the alt text) may be one way to start building importance for those keywords, especially on a national search scale.
The only downside (yes, as always there is one)
it'll take some time to get them indexed, but you can keep a weekly track of them in GWT and OSE to see if they are follow or nofollow. That'll help guide you in a way, but I digress, you may also want to write unique articles and have them posted on a blog (or blogs!).Finally, have you asked for a link exchange? I know it may be tough, but some people are kind enough and you may only get 1 out of 10, but hey, that's 1 more! Just be sure that their DA or PR is higher than yours!
Good luck Bob!
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