Is there a way to identify the phrases and pages involved in your URLS receiving search visits?
-
Our client seems to get 20 - 30 visits a month to pages which people arrived on via a search, without visiting home page and navigating there.
Is there a way we can identify both the phrases the person used to arrive at the page, and the page itself? The graph is tantalizing, but without deeper insight into what the phrases and pages were, we can't focus on the phrases in question. And we'd like to do this, because the phrase may represent potential long tail phrases we could use.
Thanks!
Eric.
-
Hi Eric,
Yes, there is definitely a way to determine what pages your visitors are landing on and what search term they used to find it. I'm going to assume you are using the new version of Google Analytics.
- Login to your respective Account and Profile
- Go to Traffic Sources > Sources > Search > Organic
- This view will display phrases from search engines
- Under the graph there should be an option that states "Secondary Dimensions" 5) Click that then search for "Landing Page"
A new column should show up and give you the answer to your question.
I hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to estimate search volume for multiple long tail queries?
I am comparing Moz, WordTracker and Google keyword research tools and trying to figure out how I can compare the aggregated search volume for a page which targets several similar long-tail queries. For instance, according to one tool, the query 'printable guitar sheet music' has 125 monthly searches, but many small variations of this also have a similar amount. Do I just make a reasonable list and calculate them? Or do I just use "125" as an abstract number of measurement with no concrete reference to a **real **number of searchers, but useful in comparing one keyword to the next, and assume that all key words have a similar degree of consorting variations? I seem to remember Google used to give away some pretty damned useful information in the keyword search tool, including monthly search volume. But now it looks like the metric is not actual search volume, but a 1-100 score based on the search volume. So my questions are: Should I try to convert these numbers into real search figure estimates or just use them for comparing one to the next? Should I worry about trying to combine the aggregated variations of long tail keyword searches, or should I just choose one good keyword and let that represent all possible variations?
Keyword Research | | guitarsites0 -
Any recommendations on how to find non-branded keyword phrases revealing searcher’s intent with high volume and CPC?
-Most of the organic keywords driving traffic to our website are branded. -I’ve used UberSuggest, but those keyword phrases tend to have low CPC and low volume -Thus, the UberSuggest keywords usually produce a low benefit & K.O.B score. -Andrew
Keyword Research | | Todd_Kendrick0 -
Google search not grouping keywords properly
When is a 'Repair' not a 'Repair'...? When it's a "Service" (... cue rapturous applause and laughter!) We run an air conditioning website and we have recently noticed that Google is assuming the keyword "Repair" also means "Service". For example if you type in (in the UK) "Air Conditioner Repair" the first page of Google it puts the word "Service" in bold. E.g: 1. Check this before calling for air conditioner service - YouTube 2. Halfords Autocentres| Air Conditioning Service for all car makes and 3. Service Your Air Conditioner for Summer Comfort « Sustainable Now... why do I find this annoying. I had a amicable dispute with a colleague last year before all of this happened. I noticed that our Google Adwords campaign was showing a high bounce rate for our /air_conditioning_service page. He explained to me that if someone wanted and 'air conditioning service' it was because they wanted their air conditioning fixed / cleaned etc. My argument was that a fair few of the people bouncing off were actually looking for a company to provide a service (of air conditioning) that they were looking for. We split the page in half (half linking through to a repair page and the other half to a page about the service that we offer) and ran a test against the original. I was only expecting a small percentage of people to click on the new option we had added to the page, however, the difference was far greater than ever expected. It was a 60/40% split in favour of the new option not people wanting their aircon repaired/serviced! So in conclusion... very annoyingly, Google is recognising my service page rather than my far more relevant repair page, and there seems to be nothing I can do about it (other than make my service page more relevant) Rant over... but has anyone else experienced anything similar? Is there anything you can do about it?
Keyword Research | | trickshotric0 -
Best way to find keyword to write a post that will get 50 visitors a day in Google traffic?
Hi - I have a blog with good PR (4) but not much search traffic. I am interested in targeting keywords on a single blog post basis rather than site wide. The current search traffic is so low I can't really base looking for keywords off the keywords people are already arriving from. The only tool I know is the Google keyword tool. I am tired of writing posts that get zero search visitors most days, so would like to try to target some terms that will get around 50 search visits per day to that specific post. Best approach?
Keyword Research | | KateV0 -
Targeting Local Phrase vs National Phrase
Hi i was wondering options since it would be hard to compete/budget with large insurance companies such as Met Life and State Farm We are looking to rank for Life Insurance Policy which according to Adword is it searched 74,00 Monthly So was thinking Life Insurance Policy New Orleans which i think i can rank for but according to adwords it searched - times. So dont think we would get any new business. What would best option to try and get new life insurance policy customers
Keyword Research | | break_thru_pro0 -
Keywords and On-Page Optimization
Hi i have quite a few keywords i want to rank for which are: how to lose 10 pounds fast how to lose 100 pounds how to lose ten pounds how to lose 30 pounds I can either make separate pages for each of these keywords, but i would prefer to create a single page since most of the content would be very similar, plus i don't think Google would like the fact i'm 'targeting' these keywords individually. Anyway if i do decided to create a single page for all these keywords, what advice do you have? For the URL i'm going to have the keyword 'how to lose weight' or 'how to lose pounds', something generic. Then i'm going to have content which pretty much answers each search query. Now i guess the negative is the fact, i can't optimize the page for each keyword (e.g. keyword in URL, title, or on the actual page itself) So my question how would you approach this issue? How do i tell google (besides backlinking, i will be including these keywords in anchor text) my page is about how to lose 30 pounds or how to lose 100 pounds, when i'm not doing anyway on-page optimization for the keywords individually. Regards, Chris
Keyword Research | | monster990 -
Should I use Phrase Keywords when doing Keyword Research?
Hi all, I've spent the past couple of days doing some extensive keyword research in Adwords Traffic Estimator, looking for keywords to optimise my pages. I've been searching using EXACT so I get a realistic value but I'm wondering if PHRASE is better suited for research after all its more likely someone will visit my site via a phrase match than exact? What are your thoughts on this?
Keyword Research | | Seaward-Group0 -
Criteria of related searches
Google shows "searches related to keyword" at the bottom of the SERPs for some queries. On what basis does Google shows this ? search volume ?
Keyword Research | | seoug_20050