Tips For Video Optimization
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What are your top tips for optimizing video for search?
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Great simple list of tips. Much appreciated, Lewis!
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Thanks, Rishi!
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These are the tips I have picked up from various blogs and books...
- Use keywords in the filename and URL
- Use keywords in the link text for the file.
- Write an interesting description of the video including keywords
- Enter metadata for the file e.g title, keywords, and a description.
- Include the word 'video' in the metadata as people searching for videos will use that word
- Provide a transcript
- If hosting on a 3rd party site (e.g Youtube) provide links back to your site
- If hosting on a 3rd party site be aware of any limits on display lenghth of the title
- Allow users to rate your video
- Use a video sitemap to help search engines find your videos.
- Submit the video sitemap to Google using the Webmaster Tools
For info on video sitemaps you can go to http://www.google.com/support/webmasters/bin/answer.py?answer=80472
Hope this helps...
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The best guide out there IMHO is by Yoast http://yoast.com/video-seo/
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