Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
I need to whitelist the Google Analytics servers via IP Address. Any one know their server IPs?
-
Due to a walled garden situation, I need to input all the servers we should have access to via IP Address. We need to track the way our users are browsing within the garden, so I require all the IP addresses that Google Analytics would use. I tried googling it, but was not able to find any definitive answers.
Thank you in advance,
Heather
-
Indeed, if you want to whitelist a list of Google IPs, we'd be talking about a TON of IPs. To my knowledge, there doesn't seem to be a public list anywhere.
I'm afraid there is no good answer for your question.
Your best bet might be experimenting with an self-hosted Analytics package like Urchin.
-
Hi,
The reason we require the IP addresses is that we have all internet access completely shut down, so there is no way for our site to send out a call to Google Analytics each time a user loads the page unless the IP address of the google servers have been added to our whitelist, therefore allowing data out from our network to theirs.
I did a bunch of research after initially asking the question back in November and it apparently there are no specific IP ranges for just Google Analytics related servers (they are just part of the overall server farm). We would need to whitelist well over a 100,000 ip addresses based on the ranges I found.
Thank you,
Heather
-
Yes, I think we need this clarified as there are two things to be considered with Analytics - depending which method you want to use to verify your site you may need Googlebot to have access. There is another option in this case though - you could simply turn off the firewall, verify the site and then turn the firewall back on.
Of course Keri is quite right in that there is no need for crawlers to access the site for Analytics to work once verification has been completed as it uses javascript to send information from the browser.
The other question to be addressed though is "do you want any of the pages behind the firewall to be indexed?". If the answer is no, then the question will have been answered by the previous comments.
If the answer is yes, then you would need to whitelist the entire range to give googlebot(s) ongoing access.
Sha
-
Can you clarify if you're talking about Google Analytics, or about the google bot crawling the site itself?
-
I don't believe this is generally a problem, because traditionally googlebot doesn't use javascript that would trigger GA in the first place.
-
Hi Heather,
I think the closest you would get would be to run a Whois lookup for google.com, which will show you a series of IP address ranges that are associated with the domain.
While it will not give you the specific addresses for Analytics, it will also ensure that you are not blocking any of the various googlebots responsible for crawling, whatever job they do

Hope that helps,
Sha
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Goals - Button Tracking
Does anyone know if there is a really easy way to track a button in Google Analytics yourself? It seems that most button click goal setups involve some use of tricky code and I'm wondering if there is a much easier way to do this that will allow us to simply setup and track certain button clicks as goal conversions in Analytics. Your help here is much appreciated!
Reporting & Analytics | | Gavo0 -
UTM Links Showing Up as Separate Pages in Google Analytics
Hey everyone, I was just looking at landing pages in Google Analytics, and in addition to just the URL of the landing page, the UTM links are being listed as separate pages. Is this normal? I anticipated seeing the landing page URL and then using the secondary dimension to see source/medium. If this isn't normal, what would I check next?
Reporting & Analytics | | rachelmeyer0 -
Tracking time spent on a section of a website in Google Analytics
Hi, I've been asked by a client to track time spent or number of pages visited on a specific section of their website using Google Analytics but can't see how to do this. For example, they have a "golf" section within their site and want to measure how many people either visit 5 page or more within the golf section or spend at least 6 minutes browsing the various golf section pages. Can anyone advise how if this can be done, and if so, how I go about it. Thanks
Reporting & Analytics | | geckonm0 -
Google Analytics Organic Search Keywords Suddenly Displaying FulL Urls
In my Google Analytics, the top keywords for Organic Search are suddenyl displaying full URLs. For example, now the third and fourth keywords are http://www.domain.com/highly-specific-URL. These have all started recently around the same day, July 12th. I've checked back, and we've made no internal changes to the site around that time that could affect this. Any thoughts on this? Thanks! P.S. It might be related to rich snippets, but I cannot tell at this point.
Reporting & Analytics | | 10SL0 -
Setting up Google Analytics for Subsites
I currently have one main .com site and am planning on launching geo-location subsites .co.uk, .com.au, .ru, etc... Traffic will flow between both sites and some of the content on the subsites will be duplicate and therefore include a canonical tag to the main site. I want to set up GA to capture who is going to the subsites and vice versa and correctly capture crossover traffic. Any advice on implementing advanced analytics directly (or links to sources that will direct me the right direction for this project)
Reporting & Analytics | | theLotter0 -
Weird info from google analytics?
Hi Could anyone explain what these visits are in Google Analytics? Under traffic sources and organic I am seeing lots of entries with data like below. Any ideas what kind of traffic this is? Is it a bot and if so what is their purpose of it and is it recommended that you block it? Pages/Visit 1.00 Avg. Time on Site 00:00:00 % New Visits : 100% Bounce Rate: 100.00% Many Thanks
Reporting & Analytics | | ocelot0 -
Setting up Google Analytics default URL
If someone has set: the default url in Google Analytics to a non-www address (http://mysite.com) then placed the UA tracking script from that GA account within the CMS framework of the website... ... and then set the permanent 301 redirect in the htaccess file to redirect to the www address (http://www.mysite.com). How less accurrate will my GA analytics measurements be considering the default url within GA is non-www and the permanent 301 redirect in htacess is to the www-address? Anyone know how reliable GA reports are until the default url in GA analytics is changed to match what is the redirected url in htaccess file? _Cindy
Reporting & Analytics | | CeCeBar0 -
How do shortened links show up in Google Analytics?
Hey, How do shortened links show up in GA? So if I tweet about something and use bitly, does twitter get the referral? I am thinking not. I have never seen bitly show up as a referrer, but we gets lots of clicks from those links. Hmmmm. Anyone? E
Reporting & Analytics | | ErinTM0