Do I run several campaigns for different pages?

[Dan28]

I have a letting agency in London. So I have two clients, Landlords and tenants. Do I run different campaigns targeting each one?

Thanks in advance

[Dan28]

That seems to be the general advise... Many thanks for your help

[Dan28]

I think ill keep it simple in that case and go for site-wide.. thanks

[jeffreytrull1]

Ahh, I see. I don't think there's necessarily a need to do that, but it could help.

A lot of what's in the campaigns in SEOmoz is site-wide.

But I suppose you could enter different competitors if it's a different campaign. I'm not sure if you have more than the max number of keywords if you combine landlords and tenants, too.

Other than that, I'm not sure I see the need for separate campaigns since a lot of the information will overlap. But it's up to you.

[MashBonigala]

Perhaps you referring to campaigns under Seomoz dashboard? In that case I would suggest having a single campaign for the whole site.

[Dan28]

Hi Jeffrey,

Thanks for your reply. PPC and Google Add words I currently run on different campaigns targeting each one. My questions is more towards the campaigns on SEOMOZ ?

Again, many thanks.

[jeffreytrull1]

Are you talking about PPC campaigns in search? If so, I would say yes since landlords and tenants will most likely be searching for different keywords.

I would assume landlords would be searching for terms to list an apartment or a letting agency.

Tenants are probably most likely searching for apartment, but they may also be searching for a letting agency (not exactly how it works in London).

There's probably some overlap, but I'm sure at least some of the terms will be different.

Does this answer your question?