Do I run several campaigns for different pages?
-
I have a letting agency in London. So I have two clients, Landlords and tenants. Do I run different campaigns targeting each one?
Thanks in advance
-
That seems to be the general advise... Many thanks for your help
-
I think ill keep it simple in that case and go for site-wide.. thanks
-
Ahh, I see. I don't think there's necessarily a need to do that, but it could help.
A lot of what's in the campaigns in SEOmoz is site-wide.
But I suppose you could enter different competitors if it's a different campaign. I'm not sure if you have more than the max number of keywords if you combine landlords and tenants, too.
Other than that, I'm not sure I see the need for separate campaigns since a lot of the information will overlap. But it's up to you.
-
Perhaps you referring to campaigns under Seomoz dashboard? In that case I would suggest having a single campaign for the whole site.
-
Hi Jeffrey,
Thanks for your reply. PPC and Google Add words I currently run on different campaigns targeting each one. My questions is more towards the campaigns on SEOMOZ ?
Again, many thanks.
-
Are you talking about PPC campaigns in search? If so, I would say yes since landlords and tenants will most likely be searching for different keywords.
I would assume landlords would be searching for terms to list an apartment or a letting agency.
Tenants are probably most likely searching for apartment, but they may also be searching for a letting agency (not exactly how it works in London).
There's probably some overlap, but I'm sure at least some of the terms will be different.
Does this answer your question?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Possible google sandbox issue? Organically ranking page 1 for our number 1 keyword, but page 5 sometimes 6 on google?
What are some things I can look into to figure out why google is ranking us on page 5 sometimes page 6, with some slight rank boosts to rank 36 from 48 but then falls right back. While Yahoo and Bing rank us page 1 consistently, without these big drops back. I use google search ( webmaster tools ) daily, fix 404s and make sure to fetch new content I create. Our site is within the Sandbox issue time frame, google 1st indexed the site about a year and a half ago, the site has been through various SEO service checks, and has had those issues fixed ( some bigcommerce won't allow, such as full sitewide ssl and a few other small factors ) but all the big stuff was handled or will be 100% handled after this redesign is complete. But just still seems we're stuck in the google hole again. We do use adwords, but no clear signs as to why we'd suffer such hardships with google ranking, only thing we don't have optimized in terms of on page optimization from moz is keyword in url, of which will be changing within the next month or two, as we're rolling our a new redesign with SEO 100% at the forefront, nice url paths, with keywords in their url, much more responsive site that uses less resources. But before we release this redesign, I'd like to find out what toe we stubbed of google's to give us such a ranking blackeye... We don't have that many backlinks, and I know these are a huge factor, however, building quality backlinks it's harder than walking on water at time and on the same level as spinning hay into gold. Any ideas community...
Competitive Research | | Deacyde0 -
What To Focus On SEO / Link Building for this campaign to rank again..
Hi All; I recently joined Moz and I am really starting to learn a lot here. I am still finding it difficult to figure out what to focus on the most to improve my rankings (although I do have some page 1 ranks) I have one strong competitor who has a SOLID spot in the top 5 of google for the past few years for the keyword I would like to be ranked for again. (as they have always been a competitor of mine either 1 spot above or 1 spot below). then i fell off google in January and finally made it back to page 1. But their links are thousands higher than mine. What parts of my SEO Link Building should I focus on the MOST to improve my ranking to move up a few spots? Followed links vs No Followed Links Followed Linking Root Domains vs NoFollowed Linking Root Domain Any help would so greatly be appreciated; also please explain why you would focus on that part of my campaign so I can better understand as well. Thanks again
Competitive Research | | Circa
(there are 3 images total) t4klvWZ,I9R9BsC,fbDoF3L#20 -
Does it makes any difference if i use 's' at the end of keyword.
In terms of ranking and other stuff, how does adding 's' at the end of a keyword works ? For example - 'Custom Cases' in place of 'Custom Case' I am getting different results as well for both. Please advice....
Competitive Research | | viniyog0 -
What are the competition's Google Places pages optimised for?
I'm doing some work on a client's Googe Places page, and wondered if there's any way to see what a completitors Places page is currently optimised or categorised for? Basically, we're trying to rank for 'Bathrooms Edinburgh' and almost all of the page 1 SERP's are (unsurprisingly) full of Places results, with #1 Organic slot right down at the bottom of the page. In short - we NEED to get our Places page kicked into shape, and pronto! So, is there any way to find out how the competition's Places pages are ranking so well? e.g. What have they categorised themselves under? Cheers in advance folks, JM
Competitive Research | | JamesMio0 -
Tracking blog, call to action and landing pages (forms) functionality?
Can you complete Mozrank with tracking functionality for blogs, call to action and landing pages (forms)?. Driek Geurtsen, Oned4marketing
Competitive Research | | Picoleta0 -
How many Page Rank 8 sites are there?
Anyone have any estimate of how many Page Rank 8 sites are out there? Best, Steve
Competitive Research | | Aggie0 -
"keyword" - rank the home page or sub page domain.com/keyword?
One of my clients has a pretty decent website that ranks 1st place for most major keywords in their line of business. EXCEPT one keyword that i've been struggling to get 1st position on Google (currently 2nd). My problem is: let's say "tennis shoes" as a keyword the home page of course has several other shoes listed but I've seen that Google took my home page and made it 2nd position (on 1st page). Where the section domain.com/tennis-shoes is on 2nd page of Google. My question is should i rel cannonical from the /tennis-shoes section to the home page so it focuses more on the specific keyword that i need to get the home 1st? Or should i leave the home page generic and focus more on /tennis-shoes to get that 1st position? What do you Moz'ers Think?
Competitive Research | | mosaicpro0 -
Is there a tool that could list all high PR pages of a domain?
Is there a tool that could list all high PR pages of a domain? Ideally, non subscripton based but if the tool is awesome then I wouldn't hesitate forking out for it.
Competitive Research | | rmteamseo0