Unjustified ratings and reviews in google SERP?
-
I was checking Google US for some search term my company is interested for and found a thing I cannot explain well.
The site Tradecarview is shown with a rating of 4.4 stars from 4209 reviews. (Please see attached image).The same rating is shown on their homepage, but I could not find much more details. (By the way: Tradecarview is a sort of directory for used car dealers to post their vehicles, something similar to Ebay or Yahoo motors.)
The question is simple: is Google trusting the ratings given directly on the website?
Maybe just summarizing the ratings shown here? http://www.tradecarview.com/pr/providerlist.aspx?pn=0&st=7
Or are there other sources I couldn't find that Google used to specify the rating?
What do you think?
Thank you in advance for your answers,
Dario
-
Hello, thank you, I understand.
In this case "seller reviews link" is not available, so it is not possible to directly check the websites the ratings come from. (see them image of the SERP I have attached).
Also the second funny thing, is that the rating and the number of reviews shown by Google is basically the same of the one declared by the website itself in their top page.
It seems almost that Google is taking the rating directly from the site itself.
What do you think?
-
Google looks at a range of review sites, lets say 5 and works out a star rating from the feedback given.
I know for a fact from speaking to my Google account manager if the star rating worked out is 4+ stars then you have an option to turn it on for Adwords Ads.
So the answer to your question is no, they take the reviews from a wide range of review sites and use that data.
If you click on seller reviews link, it should take you to another Google page which shows the reviews, you can then click a link and it will take you to a review site showing that review.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Localized SERP Rankings - Multiple Questions...
The Google SERPs for my keywords are pretty regional. We are in the "IT Support Company" space. I've checked with friends in other parts of the country, and we don't show up in the SERPs in other parts of the country for KWs that we are ranking for locally. Questions: 1. I see both national and local players showing up in the SERPs. Is there any kind of formula for how Google decides who gets on the first page? 2. Some of my keywords trigger Google+ listings. How long does it take to show up in Google+, assuming we're optimized appropriately, and we have earned a placement? 3. For Moz's keyword ranking tool, how does it handle regional searches? Moz's tool is going to show different KW rankings than what I will see. My immediate concerns are rankings in my area (NY Metro), but we want to go national. How do we track rankings in different areas? 4. Is it possible to be on the 1st page with Google+ and Organic listings? 5. Do the Google+ 7 packs have generally better, or worse CTRs than similarly placed organic listings?
Competitive Research | | CsmBill0 -
Competitors SERP's
One of our competitors is routinely achieving excellent SERP for brand related keywords within only a couple of months of adding the respective brand to their website. Full details are explained in the attached image to avoid the competitor being notified of this post via Google Alerts. Can anyone identify how they are achieving this and point me in the right direction? The other thing is that I was also achieving good SERPs for these and other brand related keywords but I seem to have dropped off the face of google for them, where my competitor has not and who continues to achieve the seemingly impossible. Thanks TOfVHD8
Competitive Research | | UnderMe0 -
Feed sites replacing my pages in SERP
I have a problem! Sites like:
Competitive Research | | pycckuu
http://lynk.ly/
http://www.yousaytoo.com/
http://www.stumbleupon.com/
http://friendfeed.com/ Are replacing my posts even if i am searching for an exact title of the post. For example this search query:
Christmas Party Style Sets With Black Cocktail Dresses Original post here:
http://richclubgirl.com/christmas-party/christmas-party-style-sets-with-black-cocktail-dresses/ How do i fight this issue? I want to stay on these sites somehow! Thanks in advance!0 -
How do i improve my site's google ranking against my competitors?
the searches that i would like to improve my ranking on are
Competitive Research | | oswaldjr
st kitts real estate
nevis real estate
st kitts and nevis real estate. my website is www.sknlistings.com0 -
How a site only with Frame can be at #1 google in a competitive keyword?
Guys, I need help. I have a company in Brasil and due to lack of budget, I'm doing the SEO for my self. And for two years Im reading everything that I can to do my best in my website. I worked very hard, but the #1 in the most important keyword for my company is a very bad website only with frames. What they are doing? Could anyone give help? Keyword: "acampamento"
Competitive Research | | Naghirniac
Google Brazil (www.google.com.br)
#1 website: www.acampar.net My website: www.acampamentoaguiasdaserra.com.br Thank you in advance Miguel0 -
Best methodology for creating local keywords when Google has no data?
Generally I'll look at data for specific geographical searches and incorporate the data from the other keywords, then track the metrics. I think there is likely a more efficient system but I'm not sure where to start.
Competitive Research | | DoriC0 -
Is it possible to see bounce rate on external sites?
Are there any tools that will let you see your competitor's bounce rates?
Competitive Research | | nicole.healthline0 -
Linkdomain google searches
I am watching a SEOmoz webinar: Future of Link Building.At 13 minutes into the move an example search is shown where the search term is linkdomain:seomoz.org -seomoz. Rand explains this search will show the results of all pages which mention seomoz.org but do not offer a followed link. I tried that search for one of my sites: linkdomain:www.terapvp.com -terapvp. It doesn't work at all. It shows a list of sites discussing "tera pvp", none of which have links to me at all. That leads to two questions: how does the linkdomain: query work? how would I ask Google to show a results page of sites with nofollow links and/or citations to my site?
Competitive Research | | RyanKent1