Mechanical Turk for reviews
-
Hi all,
The website we run is B2B and we have a very difficult time getting customers to write reviews. We have some ideas in the works to get some organically, but I'm exploring the option of using Mechanical Turk. I want the reviews to be sincere, or at least somewhat insightful for customers, but mainly I'm looking for unique content. Does anyone have experience with this or advice on the matter? Thanks in advance!
-
How can you use Mechanical Turk here in an ethical way? Are the writers going to actually use your product? I doubt it (unless it's an informational product, and you're giving it away to them for free? You didn't really offer too much information).
I agree with EGOL - if you don't ask for reviews, you wont get them. In one of my businesses where this is relevant, we specifically ask for a review of the order process at the time of the order, on the thank you page. We also email 24 hours later to solicit a review, and again 7 days later. Anyone who actually does leave a review, we again hit them up for a social "share" or the review they just left. Even with all of that, our review rate is only 1-2% of our customers. Simply put, if you're not aggressively soliciting reviews, they're not going to happen.
On a more functional level, make sure it's as easy as possible to actually write the review. Facebook or twitter integration could make it easier, streamlining the login process (or skipping it altogether), or getting rid of captcha (this would obviously go hand in hand with manually deleting junk reviews, or disallowing links of any kind).
-
... if you want reviews then ask your customers....
Any time a customer tells you that they like a product or that you did a great job is an excellent time to ask for a review. Tell them how much it would help you.
Also, lots of the review systems automatically send an email message to the customer a few days after the purchase (about the time it would arrive by mail).
If you do not ask for reviews they will not happen.
-
Thanks EGOL, I definitely see your point. Do you have any suggestions to get reviews in B2B? We literally don't get any product reviews at all.
-
Just opinion... If you want content hire a genuine content writer.... if you want reviews then ask your customers instead of getting "pot luck" from MT.... your customers are smarter than you think... they will be able to smell the phony Turker BS.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Review snippets not shown on google search results
Hi, In Moz it shows that we have a review snippet for a keyword/page, but it is not shown on google SERP. Can anyone explain why it isnt shown on Google search results, and what we should do in order to get it shown ?
On-Page Optimization | | jensatlieto0 -
Google Reviews Plugin - Does This Impact Negatively On SEO By Diluting Optimisation
I know optimisation is now considered 'old hat' but like many old hats not only is it comfortable but it is (in my experience) still functional and working in ranking websites. Yes there are plenty of other drivers, but I still consider optimisation to be important, hence the question Google Reviews Plugin - Does This Impact Negatively On SEO By Diluting Optimisation? From my (limited in many ways) understanding this puts hundreds if not thousands of extra words on a page - so this must surely be reducing the amount of optimisation? And then could it actually lead to a decline in rankings? Has anyone had any experience in this, I would love to use the Google Reviews plugin but just wanted to be sure first... Many thanks KT
On-Page Optimization | | Markkc1 -
Schema Review Not Showing Up For The Home Page
I have a schema review for an attorney website. The schema shows up in the SERPs for all the inner pages of the sites but never for the homepage. Is there a reason for that?
On-Page Optimization | | Armen-SEO0 -
Review rich snippet with reviews hosted on customer feedback company's website?
Is it possible to enable rich snippets for reviews that are not visible on the page in question? A restaurant's Wordpress website mentions the average rating but the actual customer feedback and reviews are displayed on a page on the website of the feedback company. Would it be enough to implement a small widget (displays star rating, number of reviews and links to the review page) and add microdata/J-SON to convince search engines that the reviews are legit? Thanks in advance! Bas
On-Page Optimization | | SEO-Bas0 -
Ecommerce Product Reviews - Show All, Most Recent, Sampling?
Just curious what you guys are doing in the way of displaying product reviews on ecommerce sites. I couldn't find much on best practices here so I'm turning to the Moz community. We're moving our main site to Magento and plan to launch it in a few months. Some of our products have 1,000+ reviews and we're wondering what the best way to show them is. I'm thinking just put them all on there (provided it doesn't slow down the page) to increase unique content per page, more keywords, etc. We've also thought of showing just the 50-100 most recent reviews or filtering the reviews and showing a sampling we choose. Thoughts?
On-Page Optimization | | Kingof50 -
Using Robots Meta Tag on Review Form Pages
I have gone over this so many times and I just can't seem to get it straight and hope someone can help me out with a couple of questions: Right now, on my dynamically created pages created by filters (located on the category pages) I am using rel""canonical" to point them to their respective category page. Should I also use the robots meta tag as well? Similarly, each product I have on my site has a review form on it and thus is getting indexed by Google. I have placed the same canonical tag on them as well pointing them to the page with the review form on it. In the past I used robots.txt to block google from the review pages but this didn't really do much. Should I be using the robots meta tag on these pages as well? If I used the robots meta tag should I noindex,nofollow? Thanks in advance, Jake
On-Page Optimization | | jake3720 -
In House Editorial Reviews
We were looking to write reviews in house for some of our top products. We feel as though we know the products very well, and are willing to give accurate, honest reviews to our customers to help them choose the best products for them. We would also be very happy if any SEO benefits came from this. My question is, does anyone have experience doing this and if so, is there a magic number to write that would make Google take notice to these changes? Thanks in advance for any help!
On-Page Optimization | | ClaytonKendall0 -
Website review needed
Hello, We need advice about seo for website http://www.oluadeonline.com/ The keywords provided are - Make Money Online, Online Services, Work At Home, Online Money, Online Business, Online Work Its seems impossible to rank the site for these keywords as there is too much competition
On-Page Optimization | | seoug_20050