Mechanical Turk for reviews
-
Hi all,
The website we run is B2B and we have a very difficult time getting customers to write reviews. We have some ideas in the works to get some organically, but I'm exploring the option of using Mechanical Turk. I want the reviews to be sincere, or at least somewhat insightful for customers, but mainly I'm looking for unique content. Does anyone have experience with this or advice on the matter? Thanks in advance!
-
How can you use Mechanical Turk here in an ethical way? Are the writers going to actually use your product? I doubt it (unless it's an informational product, and you're giving it away to them for free? You didn't really offer too much information).
I agree with EGOL - if you don't ask for reviews, you wont get them. In one of my businesses where this is relevant, we specifically ask for a review of the order process at the time of the order, on the thank you page. We also email 24 hours later to solicit a review, and again 7 days later. Anyone who actually does leave a review, we again hit them up for a social "share" or the review they just left. Even with all of that, our review rate is only 1-2% of our customers. Simply put, if you're not aggressively soliciting reviews, they're not going to happen.
On a more functional level, make sure it's as easy as possible to actually write the review. Facebook or twitter integration could make it easier, streamlining the login process (or skipping it altogether), or getting rid of captcha (this would obviously go hand in hand with manually deleting junk reviews, or disallowing links of any kind).
-
... if you want reviews then ask your customers....
Any time a customer tells you that they like a product or that you did a great job is an excellent time to ask for a review. Tell them how much it would help you.
Also, lots of the review systems automatically send an email message to the customer a few days after the purchase (about the time it would arrive by mail).
If you do not ask for reviews they will not happen.
-
Thanks EGOL, I definitely see your point. Do you have any suggestions to get reviews in B2B? We literally don't get any product reviews at all.
-
Just opinion... If you want content hire a genuine content writer.... if you want reviews then ask your customers instead of getting "pot luck" from MT.... your customers are smarter than you think... they will be able to smell the phony Turker BS.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Review snippets not shown on google search results
Hi, In Moz it shows that we have a review snippet for a keyword/page, but it is not shown on google SERP. Can anyone explain why it isnt shown on Google search results, and what we should do in order to get it shown ?
On-Page Optimization | | jensatlieto0 -
Using Schema markup for Feefo reviews
I am a little confused about whether or not it is ok to use Schema markup with reviews collected through Feefo. We use Feefo to collect reviews from our customers and these get displayed on our website. We get service ratings as well as product ratings through Feefo. My question is: Is it ok to use Schema markup for these? I would have thought they would fall under 3rd party reviews, but this article from the Feefo website seems to suggest that it would be ok to use markup in the way they recommend. Can anyone confirm how Google handles review markup like this? Thanks in advance!
On-Page Optimization | | ViviCa10 -
Review rich snippet with reviews hosted on customer feedback company's website?
Is it possible to enable rich snippets for reviews that are not visible on the page in question? A restaurant's Wordpress website mentions the average rating but the actual customer feedback and reviews are displayed on a page on the website of the feedback company. Would it be enough to implement a small widget (displays star rating, number of reviews and links to the review page) and add microdata/J-SON to convince search engines that the reviews are legit? Thanks in advance! Bas
On-Page Optimization | | SEO-Bas0 -
Using Robots Meta Tag on Review Form Pages
I have gone over this so many times and I just can't seem to get it straight and hope someone can help me out with a couple of questions: Right now, on my dynamically created pages created by filters (located on the category pages) I am using rel""canonical" to point them to their respective category page. Should I also use the robots meta tag as well? Similarly, each product I have on my site has a review form on it and thus is getting indexed by Google. I have placed the same canonical tag on them as well pointing them to the page with the review form on it. In the past I used robots.txt to block google from the review pages but this didn't really do much. Should I be using the robots meta tag on these pages as well? If I used the robots meta tag should I noindex,nofollow? Thanks in advance, Jake
On-Page Optimization | | jake3720 -
Please review page for on page SEO
I'm working on an adult dating site review blog and am hoping to build links to the category pages. It's a wordpress blog so the posts are categorised by topics. However can you tell me if there is enough content on the page for google to identify what the page is about? The problem is that the content of each category pages is pulled from the posts. What I think is needed is some static text on the page 2-300 words that use the keyword. Here's an example of a page targeting the keywords 'online dating'. http://www.top-10-dating-reviews.com/category/online-dating/
On-Page Optimization | | SamCUK
[editor's note -- thumbnails on site may not be appropriate for some workplaces] Will the page rank like this if there are a good amount of authorative links or does the page itself need work?0 -
How to leverage user reviews & ratings to help in SEO rankings
Folks, We have User Generated Content site in travel domain, we want to leverage reviews & ratings for SEO rankings/CTR . We already are getting micro formats in google but not in all the cases. Any ideas/suggestions will be really very helpful. Thanks in Advance. -Amit
On-Page Optimization | | holidayiq0 -
In House Editorial Reviews
We were looking to write reviews in house for some of our top products. We feel as though we know the products very well, and are willing to give accurate, honest reviews to our customers to help them choose the best products for them. We would also be very happy if any SEO benefits came from this. My question is, does anyone have experience doing this and if so, is there a magic number to write that would make Google take notice to these changes? Thanks in advance for any help!
On-Page Optimization | | ClaytonKendall0 -
Is giving away something for a Google Review bad?
I have a friend whose client is giving away something for free if you leave a Google Review for his site. I recall that being not well liked by Google and could potentially end up in a Penalty. The site is ranking really poorly in Google but well in Yahoo/Bing so I am wondering if that is what happened. What are you opinions?
On-Page Optimization | | netviper0