Competitive Domain Analysis Observation
-
Hi Folks
I have been doing some analysis via SEOMOZ tools of www.anglianhome.co.uk which shows that in their linking root domains they have links from
Are these genuine links or have Anglian managed to spam/black hat the process some how because I cant find any reference to their home improvement firm website on any of these major global websites? But it is obviously working because for searches here in the UK it appears prominently on many competitive search phrases.
-
The domain authority may be high, but the page authority is usually fairly low. The search engines are wise to people creating thin content on sites with a high domain authority, and they realize that anyone is able to create a site on wordpress.com and take that into account.
-
Stuart
Thanks - interesting that we might be operating in the same space - I am just doing it for a small local company - be interested to hear what plans you have re SEO in this space / and share notes
Keri
But the links from Wordpress and Bravenet are followed links? which will help their link/search performance?
If the above is the case it seems a quick win to boost your link profile as the domain authority is very high on these three examples.
-
Hi,
It's probably best to look at the actual links in OSE and not just the root linking domains. If you go to http://www.opensiteexplorer.org/links?page=1&site=www.anglianhome.co.uk&sort=page_authority&filter=&source=external&target=domain&group=1 you can see that the Apple link is from iTunes, the Wordpress link is from a free blog on Wordpress (a subdomain), and the bravenet link is also a user's page on bravenet that is a links page. So no worries here, they are just ordinary pages on user subdomains for the second two domains, and an iTunes app link for the first domain you have listed.
-
Hi There
The Apple one is obvious. The created their own App and is for sale in the Itunes store.
I didnt see the other two in OSE after scrolling for a few pages in the linking domains.
VERY unlikely a company like Anglian would use, or a SEO agency that uses, these techniques as it's way to risky. They are a well known brand, have a good modern website and a strong link profile.
The list of top domains is there thanks to OSE but do take a look at Majestic SEO as well to unearth far more.
Good luck. We have a potential client who sells conservatories and sealed units so no doubt we will be up against them soon too!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking Domain vs Domain authority : Do they related!!!? (Case study)
Hi everyone
Link Building | | serikozay
I just came across a website which I'm working on. As we know DA & PA directly related to each other. I'm building organic links through last year and the result is so odd !
As you see in Pic 1, number of linking domains is naturally increasing. But in Pic 2 DA gets negative impact through this process and decreases!
How are they related anyway? Can anyone helps?
site : didar.me 111.JPG
222.JPG0 -
What MOZ domain authority are considered bad links?
As a general rule of thumb, what MOZ domain authority are considered bad links? Ie., is it for sites that are 20 and below? What is the DA floor where you should target links from?
Link Building | | jspinder150 -
Are Millions of back links from 3 domains bad?
I have a client that has 4 individual domains with duplicate content mirroring certain sections of the main site as well as the home page. I understand the duplicate content issues but have a different question that I would like advice on. I am seeing 3 of these domains back linking to the main domain causing over 5 million backlinks. Is this bad and can it hurt rankings? One domain has 3,215,658 backlinks and another has 1,553,947 backlinks. I have experienced this in the past with a different client, where sister companies back linked using the exact same anchor text caused over 5 million back links. This client experienced a drop of their top 2 keywords where they dropped from # 1 & 2 positions in Google SERPs to the 82nd position. Appreciate feedback
Link Building | | dctomten0 -
Link analysis: no-follow from slideshare
I noticed when doing link analysis that for some competitors the backlink from slideshare is recorded with a 'no-follow' beside the link. Other sites analyzed don't show a backlink from slideshare despite having this link in their slideshare pages. Is the no-follow resulting in the backlink getting recorded to improve domain authority but not SEO authority?
Link Building | | Advocator0 -
Multiple Links from High Ranking Site Vs. Links from Multiple Domains - What's More Important?
I understand it is important to get links from many quality domains. Currently, I do have links from top domains (PR, Trust) and it I can get more from (high rank) pages on these same domains. Would it be better to focus on expanding my reach (find additional domains to link from) or to continue to build links from the current domains I have a connection with? What is weighted more? I realize doing both is important, but trying to figure out how to best use my time. Thanks! David
Link Building | | DWill0 -
Using brand domain for easy verbally said with 301 redirect to exact match.net for a site
I have recently bought an exact match.net for a keyword with no hyphens (on the fence about hyphens, read so many different views on here). From looking around it seems that not all solicited links that I am interested in use anchor text, but more significantly exact match domain would be like automatic anchor text when anyone from the general population posts a link to your site. I sell print books and am thinking of keeping the non-keyword domain in them so they are easy to say and type, while using the exact match domain for everything else online which the non-keyword domain would 301 redirect to. I don't do any programming and will use cPanel on my webhost to do the 301 redirect, I already have one 301 to go to the www subdomain so that would make two 301's. This might sound quite straight forward to many here but it's fairly new to me and I've not seen cPanel mentioned here yet, so was wondering if I am going about it the right way.
Link Building | | Zoolander0 -
Combining two domains
Hi guys, a friend of mine has two sites. They both have a fair few links pointing to them, so I think it would be a shame to lose/ignore one of them. Some of the links are low quality, from previous link building efforts, however at the moment I can't see any real penalisation from Google, so my guess is that it's currently ok... I'm aware that I'll have to remove some of the legacy low quality links soon. My question is what should I do? Will combining the two websites help? The main site is Gazebo Shop, but there's another exact match domain to consider... I'd like to keep the main website on the first URL, as that's the one I'm redeveloping now. Thanks for any help! Edit: I should add to my question: Should I redirect individual pages to my new category pages to pass Page Authorty/Rank?
Link Building | | tomcraig860 -
Exact match domains and overuse of exact match anchor text
If your domain name is a exact match keyword and you have a really high percentage of your links with the anchor text of that keyword, are you at high risk of getting penalized by Penguin or does Google's algorithm adjust for this. For example if your site name was AuethenticBaseballJerseys.com and people usually linked to your site at "Authentic Baseball Jerseys". Thanks!
Link Building | | ProjectLabs0