Competitive Domain Analysis Observation

[idv]

Hi Folks

I have been doing some analysis via SEOMOZ tools of www.anglianhome.co.uk which shows that in their linking root domains they have links from

apple.com

wordpress.com

bravenet.com

Are these genuine links or have Anglian managed to spam/black hat the process some how because I cant find any reference to their home improvement firm website on any of these major global websites?  But it is obviously working because for searches here in the UK it appears prominently on many competitive search phrases.

[KeriMorgret]

The domain authority may be high, but the page authority is usually fairly low. The search engines are wise to people creating thin content on sites with a high domain authority, and they realize that anyone is able to create a site on wordpress.com and take that into account.

[idv]

Stuart

Thanks - interesting that we might be operating in the same space - I am just doing it for a small local company - be interested to hear what plans you have re SEO in this space / and share notes

Keri

But the links from Wordpress and Bravenet are followed links?  which will help their link/search performance?

If the above is the case it seems a quick win to boost your link profile as the domain authority is very high on these three examples.

[KeriMorgret]

Hi,

It's probably best to look at the actual links in OSE and not just the root linking domains. If you go to http://www.opensiteexplorer.org/links?page=1&site=www.anglianhome.co.uk&sort=page_authority&filter=&source=external&target=domain&group=1 you can see that the Apple link is from iTunes, the Wordpress link is from a free blog on Wordpress (a subdomain), and the bravenet link is also a user's page on bravenet that is a links page. So no worries here, they are just ordinary pages on user subdomains for the second two domains, and an iTunes app link for the first domain you have listed.

[GOYMedia48]

Hi There

The Apple one is obvious.  The created their own App and is for sale in the Itunes store.

I didnt see the other two in OSE after scrolling for a few pages in the linking domains.

VERY unlikely a company like Anglian would use, or a SEO agency that uses, these techniques as it's way to risky.  They are a well known brand, have a good modern website and a strong link profile.

The list of top domains is there thanks to OSE but do take a look at Majestic SEO as well to unearth far more.

Good luck.  We have a potential client who sells conservatories and sealed units so no doubt we will be up against them soon too!