Page title structure?
-
From an SEO and user perspective what structure do you recommend for page titles. For example (given that they shouldn't ideally be more than 70 characters) :-
Keywords (maybe two or three) | Company Name | more keywords
I understood the best place for the company name was about second place. Is this now the considered view taking into consideration 'branding' which has been flagged up as the way forward.
Keywords are separated by the vertical bar | - any thoughts?
For 'house keeping' pages such as Privacy Policy - should this be optmised or simply stated as 'privacy policy'
Thanks
-
Thanks Damien - all helpful
-
I don't usually index privacy policies and such pages so don't think too hard about those particular titles but something like: 'Privacy Policy | Brand' is the general way I'd go about it.
DD
-
Thanks Damien, I certianly agree with putting the main keyword first - I just wondered what happened next.
What do you do with housekeeping pages -such as Privacy Policy - do you optimise it for the site, or state Privacy Policy first and then the company name?
-
I always start with the keyword I'm targeting and then finish with the brand. To me the general keyword is always going to be more competitive than your brand term so in my eyes that goes first.
DD
-
Thank you - Yes, I have seen the cheat sheet, but it was produced in a 2009 and as things change I wondered what the current feeling was.
-
If you go to Learn Seo page here on SEOmoz there is an article called SEO Cheat Sheet and in there you will find recommended title tag syntax. And some more interesting stuff if you are new to SEO - just as I am
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
For an e-commerce product category page that has several funnels to specific products, for SEO purposes does it matter whether the category page's overview content is above or below those funnels?
We manage an e-commerce site. On a category page, there are several funnels to specific products. We moved the category overview content below those funnels to make it easier for users to quickly get to products. Seems more user friendly to me, but could that move of the main content to the lower part of the page be a negative ranking factor?
On-Page Optimization | | PKI_Niles0 -
Moving from Bigcommerce to Woocommerce on WP. Should we redirect size pages into one page?
We are moving from Bigcommerce to Woocommerce on WP. On Bigcommerce, due to some bizarre reasoning the previous developer had 3 separate URLS for the same product in different sizes - S, M and L. Now we plan to have one product page where the sizes can be selected and 301 redirect the 3 urls to the new one. Is this advisable? Or should we just have 3 separate pages. OR should we have one of the sizes pages as the new page and then redirect the other 2 to this one? I ask this because the site has a LOT of ranking power and we do not want to jeopardise that.
On-Page Optimization | | MashBonigala0 -
Page Speed
Google recommends a page load speed of 1.4 seconds, is it recommended to have that page speed for every page on the site, or just the landing pages. Is there a tool that will check the load speed of every page on a site and report the slow pages? The free online tools only check one page at a time.
On-Page Optimization | | Bryan_Loconto0 -
Should I worry about duplicate titles on pages where there is paginated content?
LivingThere.com is a real estate search site and many of our content pages are "search result" - ish in that a page often provides all the listings that are available and this may go on for multiple pages. For example, this is a primary page about a building: http://livingthere.com/building/31308-Cocoa-Exchange Because of the number of listings, the listings paginate to a second page: http://livingthere.com/building/31308-Cocoa-Exchange?MListings_page=2 Both pages have the same Page Title. Is this a concern? If so is there a "best practice" for giving paginated content different titles? Thanks! Nate
On-Page Optimization | | nate1230 -
Why does my on-page report card say my page title is 403 forbidden when its not?
I'm trying to get on top of my on page stuff and I'm going through the SEO Moz on-page report cards and it says I'm scoring a fail on certain elements within the 'critical' and 'high importance' factors as my page title is '403 forbidden' but when I go on to my site, my sites CMS it's not '403 forbidden' it's the text I entered?
On-Page Optimization | | jamesj35mm0 -
What do you do with old web pages?
I have a wordpress blog that I've made a ton of changes to. I have about a dozen pages on it that have old information or I no longer have a use for. In retrospect, I probably should have used the old pages for new content instead of building new pages. Should I just leave them on the site with no links to them, should I mark them as noindex, or should I delete them? I think some of the old pages could be completing with my new pages for ranking due to similar content. Website is: http://continuumweddings.com if you'd like to check out my site. Thanks, Melissa
On-Page Optimization | | mrsmelmitch0 -
Do product pages need unique content or does having duplcate content hurt on those pages?
We are adding product rapidly to our website but this requires allowing duplicate to exist on our product pages of furniture-online.com. From an SEO standpoint do we need to make this content unique for each product. Since we aren't link building to specific product pages and we don't anticipate product pages being found in a search result, are we ok leaving the duplicate content in place and spending our dollars elsewhere?
On-Page Optimization | | gallreddy0 -
Small Site Title Tag / Structure Question
Bit embarrassed to ask this question, but will ask it anyway! I have done some quite reasonable basic SEO for clients in the south of Spain with small sites and had reasonable success. My wife and I came to the Pyrenees in the south of France to take over and run bed and breakfast in a lovely old farm and some self-catering accommodation in one of the pastures (with my continuing to do a bit of work for clients too). We are running and developing the place for friends who are away 3-4 years. They had an abysmal site, so we designed one to together: http:www.loubetaspyrenees.com/ (I have given the French version because it's what I am most concerned with - there is an English version in case I can tempt you to a holiday here!) It's been very well received by users, so that's great. We have the place on about 12 agencies amd almost all link to our site, so it serves as a good showcase. Here's my issue (for the French site): It went online 11th Feb and is already doing well for more "long tail" searches, and for more local and specific searches, but is proving slow on our prime search terms. The prime market is French, and they key terms are "Gîtes" for the self-catering accommodation, and "Chambres d'Hôtes" for the Bed and Breakfast. Our key Geographical term for the French market is "Hautes Pyrenees" - it's a departmental area. In Google.fr We are around result 100 out of 600k results for "Chambres d'hôtes hautes pyrénées" and aren't in the first 200 for "Gîtes Hautes Pyrénées". This is a competitive market and we are competing with optimised and long-established agencies but still hope to do better. I know I am losing from poorly constructed title tags cannibablising the results, but cannot see how to solve this: Home Page Title tag: "Gîtes et Chambres d'Hôtes dans les Hautes Pyrénées | les Baronnies" I have two main pages on the Gîtes: Gîte for 2-3 people Title tag "Gîte dans les Hautes Pyrénées pour 2-3 personnes en les Baronnies"
On-Page Optimization | | PeterMurray
Gîte for 3-9 people Title tag "Location Gîte dans les Baronnies Pyrénées pour groupe 3-9 personnes" ("Location" means rental) Google understood the above and put us no 1 out of over 1miillion results for a search for a gite for 9 people in the south west of France ("gite sud ouest 9 personne") And 2 pages for the Bed and Breakfast: B&B in the farm building: "Chambres d'Hôtes dans les Hautes Pyrénées dans une ferme restaurée"
B&B in gite apartments with sitting rooms: "Chambres d'Hôtes dans les Hautes Pyrénées avec salon et terrasse" I am not sure how to handle the titles for the Home Page and for the 4 subpages - sounds silly, but have you any advice on how I might handle these titles better? I thought of using more general terms on the Home Page ("Holiday accommodation in the ..."), but on such a small site (18 pages in each language version) I feel that would be unwise. It seems I must try to find some way of differentiating the titles on the other 4 pages so that i am not cannibalising but where there are so few alternatives I am not sure how! Oh dear, sorry this was so long!0