NOFOLLOW in Forum Topic External Links?
-
We run a busy aviation website, with lots of members who post external links within our forum. Currently, we implement NOFOLLOW tags on all external links or links to external sites not in our domain portfolio.
Would we benefit from removing the NOFOLLOW attribute? Would we benefit from keeping it?
Your thoughts and suggestions are greatly appreciated.
-
I have a blog that gets about six to ten posts per day. Each of those posts has a link to another website. All of these links are do-follow. I do that because the sites that I am linking to are all very high quality and have better content for that subject that I have on my site.
I believe that when you are "linking up" to sites better than yours for a topic that the outgoing links are valuable.
However, I also believe that if you are "linking down" to trash sites and pages of unrelated content then the links can harm your site.
I would never give control of outgoing links on my site to strangers and even when my employees post content I always review the target of every outgoing link myself.
-
Thank you for your responses guys.
I was also asking if there would be any SEO benefit of "DO-FOLLOWING" the links? I.E. Google noticing that the page content doesn't include any NOFOLLOW links?
Most, if not all of the links are to legitamate aviation related websites.
-
Agree with Scott. Almost every forum I've seen that allows followed external links gets spammed so you'll need a strategy to combat that. If the links provide value I'm not sure if following/no-following will make much difference to community behaviour, but they might encourage the more seo-savvy users to post links (and of course, attract the spammers).
At the simplest level you could try requiring javascript from posters, but I suspect you'll need something a bit more sophisticated. There are forum posting and blog commenting tools that try and solve captchas so ultimately, i suspect there will be little alternative but to manually moderate the forum.
-
Are these links going to other great sources of aviation content... or are they simply people linking to personal websites, websites who pay them to grub links, and websites who paid somebody who paid these people to grub links on your site?
My question is... are these people turning your site into a linkfarm? If they are then you better keep the nofollow or heavily moderate.
If you remove the nofollow and word gets out that you have a "do follow" forum then that could be like painting a target on your own behind.
-
The nofollow attribute was created to help discourage spam.
If people post a ton of unrelated links that provide little or no benefit to the page I would leave the nofollows there. But if the links provide value it might be a good idea to allow them to be followed.
Just remember there's a large number of spammers out there that are looking for places to post followed links. Your spam might increase dramatically overnight.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Figuring out the topic relevance
Hello everyone, How can you figure out which topics are the more relevant for a specific query ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Anchor Test (do follow link)
Hi, I am new to SEO, may I know how many anchor text with a do-follow link I should aim for a 500-1000 words guest post? also, what is the percentage of different type of anchor text per post, e.g. ( 20% Branded, 20% Exact-match, 20% Naked link and more? I know that quality is more important, but is there any magic number and the percentage I should really aim for? Kind regards CHRIS
Intermediate & Advanced SEO | | KINSHUN0 -
Top hierarchy pages vs footer links vs header links
Hi All, We want to change some of the linking structure on our website. I think we are repeating some non-important pages at footer menu. So I want to move them as second hierarchy level pages and bring some important pages at footer menu. But I have confusion which pages will get more influence: Top menu or bottom menu or normal pages? What is the best place to link non-important pages; so the link juice will not get diluted by passing through these. And what is the right place for "keyword-pages" which must influence our rankings for such keywords? Again one thing to notice here is we cannot highlight pages which are created in keyword perspective in top menu. Thanks
Intermediate & Advanced SEO | | vtmoz0 -
SEO value of affiliate external links
There are websites that have linked to my site. Whenever I hover over link I see my direct website URL and I am not seeing "no follow" when viewing source code so I assume these are passing link juice. However when I click on link it directs briefly to shareasale (affiliate account) in web address bar, but then quickly directs back to my website URL as directed. I was curious if these good links I am acquiring truly pass juice or since they briefly pass through an affiliate site if that cancels or dilutes the link juice. Also I am noticing when inspecting element that after the HREF it says class="external-link" I am just not sure if my link building efforts are being ruined by having an affiliate account running.I did not tell them I had one. I guess they are searching to see that I have one and trying to make a few extra commission dollars.
Intermediate & Advanced SEO | | nchachula0 -
Fix broken external links on noindex, follow pages no one visits?
Would you take the time to fix external links on your site on pages that are noindex, follow on pages that no one ever visits? The only reason to do it would be to present a tidier site to Google, but would it really care if those pages are noindex/folllow? The thing that makes it a non-trivial amount of work is that there are hundreds of these on a large site. Do you think Google cares, if they're noindex/follow? I know the safe answer is always fix everything, but really it has to get weighed against the likely benefit and other projects with a limited amount of time to work with. Best... Mike
Intermediate & Advanced SEO | | 945010 -
Can links be hidden?
I was wondering if anyone can help me with some advice on agency work. We have just employed a new SEO agency to conduct work on one of our websites. I took a look on OSE and GWT to see if we had any new links since the agency started working (1 month ago) but there's was nothing new. When l asked for an update as to what link building efforts had been completed last month, l was told they don't give out a list of links as it could compromise the agencies techniques. They told me that they use software to hide links form link aggregators so that our competitors don't know what we are doing. Can anybody confirm that such software exists or is this agency just taking us for a ride? If there is such a software, could this not hinder what links the search engines could see? Any comments would be greatly appreciated.
Intermediate & Advanced SEO | | RobSchofield0 -
Should I remove footer links?
I added footer links to my site some months ago as I figured that any authority my home page had would be distributed to several of my other most important pages on my site helping them to rank. Would I be better to remove them and would that improve the authority of my home page as less 'link juice' is being distributed. I did originally set up a page per keyword on my site and start building links to each one but as my home page has a good authority I am going to target several keywords on my home page instead as I have some way to go to improve the authority of my other important pages and think this would be a better solution. It would reduce the number of links I have per page however I did see Matt Cutts say that the no more than 100 links per page rule doesn't apply any more. Do footer links add any SEo value?
Intermediate & Advanced SEO | | SamCUK0