Variable alt tags per page
-
-
Hi Phillipp
Thank you for your quick reply, yes I was targeting the keywords but relevent to the particular page theme. I didn’t want to use too many images over the entire site as the subject matter is a lot more text based so finding images would be difficult.
But I take your piont and will give it some further thought!
Many thanks,
Farky
-
I would also say yes.
Alt tags should always provide more information about the image it is. See it like this: your alt tag should provide enough information to the user would, if the imagelink is broken or anything, know what the original image was all about before it became a broken link.
-
Hi Farky
In my opinion yes, this is not optimal SEO.
Firstly, I think that the "trick" is easy for search engines to discover: the image always stays the same, so why does the alt attribute vary? Especially if this automatic replacement appears on every page it's easy to discover.
Secondly, the idea of the alt tag is related to screen readers: a screen reader reads the alt attribute to the visually impaired so that they know that is on that space on the page. So you should best describe what is on the image in the alt attribute, in order to use it correctly (which in your case would be the company name).
Instead, I would try adding images to the site that are actually relevant for your target keyword. That way, when you describe the image in the alt attribute, you will be able to naturally use your keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best meta description for Category Pages, Tag Pages and Main Article?
Hi, I want to index all my categories and tags. But I fear about duplicating the meta description. for example: I have a tag name "Learn Stock Market", a category name "Learning", and a main article "What is Stock Market". What is your suggestion for meta description of these three pages that looks great for seo google?
On-Page Optimization | | mbmozmb0 -
Optimal amount of alt and title tags on a landing page?
Hey guys! We are preparing a few product landing pages and want to make sure the alt and title tags are done correctly. We looked at landing pages from Apple and Google Nexus and found that they had very few alt and title tags (or none). Are we missing something here? Should there be an alt for every image and title for every link?
On-Page Optimization | | TVape0 -
Title Tags for Index Pages
What tactics do you use to change the title tags of your index page so they're not all the same? For example, if you have an index page that has 100 pages, each with the same title, what tactics do you use to give each page a unique title and how important is it?
On-Page Optimization | | felt0 -
Duplicate Page Title
I have a dating site, it's got a lot of duplicate page titles, most of them are the language buttons for the users to view the site in there language. but I think it's obvious that the buttons don't have anything to do with it. I'm thinking that page tittle is basically a description of what the site is. like for an example "online-dating" is this it? please tell me in terms for a dummy, how to fix it.
On-Page Optimization | | clickit2getwithit0 -
View all Page for Product Overview Pages
Hi everybody! We have an ecommerce site with product overview pages, where sometimes there are hundreds of products listed. Usually, we just display 30 and have a button where users can click to see 30 more - or all products listed at once. This is the overview page (as indexed in google): http://www.geschenkidee.ch/aussergewoehnliches.html
On-Page Optimization | | zeepartner
And this is the view-all page: http://www.geschenkidee.ch/aussergewoehnliches.html#all What should I do here? The product overview page will hardly generate more traffic by listing all products (because the overview page will rank for generic keywords, while the product keyword searches will be referred to the specific product pages themselves). I was originally thinking of using rel=canonical pointing to the view-all page. But this would just lead to longer load time. Should we just leave those overview pages or is there a best practice for how to deal with such pages? Thanks for your thoughts on this!0 -
Webpage with around 200+ inter links per page
HI, I have a client that I recently took on and I run a SEOmoz crawl on the website and a minor error was that .. 1. web pages have more than 200+ interlinks, reason for this is becuase the client offers a service to every place in the world and then has links to contact us/about us etc those kind of pages. is this something we need to strongly avoid? 2. The title tags are all over the suggested amount by 1/2 letters. - again is this really bad?
On-Page Optimization | | Prestige-SEO0 -
Links to Product pages
Hello all, I am still rather new to SEO and learning a lot every day. I do have a question. On our product search result pages (example http://shop.ferguson.com/search/bathroom-lighting)
On-Page Optimization | | Ferguson
It is currently set up so the image, text, price etc of a product is linking to that product page. Our question is, if we were to link the image and the product name - will this be seen as two links to the same page? Is this a bad thing having multiple links to the same page? I searched around to see how other ecommerce sites have similar pages setup and it seems they link the image and also the product name, and the description is not click-able, which allows a user to "Highlight" the text (this is not possible on ours) Which would be to correct approach for SEO as well as User Interface, the way we have it set up, or by going with the method of the question I asked, Thank you for any information on this! Nick0 -
Too Many on page links
What is everyone's opinion on this? < 100 at all times? 100 -200 Okay? 200-300+ A little much?
On-Page Optimization | | MirandaP0